Social Media Monitoring and Analysis services for the European Commission

The European Commission, through DG COMM (Communication), has issued a call for tenders identified by reference EC-COMM/2025/OP/0185 for Social Media Monitoring and Analysis services. The estimated total budget for this procurement is €3 million, and the contract duration is set for a maximum of 48 months. This tender follows an open procedure requiring electronic submission, with a deadline for submissions on June 30, 2025, at 18:00 (Europe/Brussels time). The award method will be based on the best price-quality ratio as per the defined evaluation criteria.

Eligible applicants are generally open to organizations with the necessary capabilities to carry out social media analysis, though it has been noted that small and medium-sized enterprises (SMEs) are explicitly marked as unsuitable for participation. Therefore, applicants are expected to be larger entities or others capable of meeting the project's requirements.

The targeted sector specifically pertains to public relations services, with the primary classification code (CPV) being 79416000, which corresponds to services focused on social media analysis. Although the contact details do not specify particular countries, it is implicitly understood that participation is limited to entities registered in the EU member states, reflecting the geographic scope mandated by the European Commission.

The project is primarily focused on the implementation and ongoing analysis of social media metrics, distancing itself from traditional research and development stages. Participants are expected to demonstrate their suitability through their professional activities, economic and financial standing, as well as their technical and professional abilities according to the selection criteria set out in the procurement documents.

Participants are required to have a Personal Identification Code (PIC) to engage in this tender process, whether as a sole candidate or as part of a consortium. Moreover, they must ensure compliance with electronic submission protocols and adhere to specific document limits, including a maximum of 200 files and strict conditions regarding file size and naming conventions.

Additional details provided include the public opening of tenders scheduled for July 1, 2025, and pertinent information regarding the system used for submissions, which supports all 24 official languages of the EU and incorporates document encryption to ensure confidentiality.

Overall, this grants a comprehensive opportunity for organizations equipped to deliver sophisticated social media analysis services, emphasizing quality, compliance with EU standards, and innovative practices in the ever-evolving field of digital media.

The European Commission, DG COMM Communication, has published a call for tenders EC-COMM/2025/OP/0185 for Social Media Monitoring and Analysis services. The TED reference for this tender is 94/2025 316049-2025. This is an open procedure with electronic submission. The estimated total value of the tender is 3,000,000 EUR. The TED publication date was 16/05/2025. The deadline for receipt of tenders is 30/06/2025 at 18:00 Europe/Brussels. The contracting authority is not bound to reply to questions submitted after 24/06/2025 05:00 Europe/Brussels. The date and time of public opening is 01/07/2025 16:00 Europe/Brussels. The maximum contract duration is 48 months. The award method is best price-quality ratio. It is a framework agreement without reopening of competition. The main classification (CPV) code is 79416000 Public relations services.

The selection criteria include: Suitability to pursue the professional activity, Economic and financial standing, and Technical and professional ability. Detailed information on these criteria can be found in the procurement documents.

The available documents include:
1. Invitation to tender EC-COMM2025OP0185 Social Media Monitoring Analysis Invitation letter, published on 16/05/2025, Version 1, No translations available.
2. Administrative specifications EC-COMM-2025-OP-0185 Tender specifications adm. part, published on 16/05/2025, Version 1, No translations available.
3. Technical Specifications EC-COMM-2025-OP-0185 Technical specifications, published on 16/05/2025, Version 1, No translations available.
4. Annex 6 Financial Offer EC-COMM-2025-OP-0185-final Financial offer form, published on 16/05/2025, Version 1, No translations available.
5. Declaration on honour EC-COMM-2025-OP-0185 Declaration on honour (tender), published on 16/05/2025, Version 1, No translations available.
6. Draft framework contract EC-COMM-2025-OP-0185 Draft contract, published on 16/05/2025, Version 1, No translations available.
7. COMM-2025-OP-0185 Annexes 3 to 5 to Administrative specs WORD versions Other invitation to tender document, published on 16/05/2025, Version 1, No translations available.

Submissions must be sent exclusively via electronic submission at the address provided.

Questions and Answers:
1. Question: Two days for ad-hoc reports is extremely challenging and potentially detrimental to the overall quality of the deliverables. Can...
Answer: The timing and deadlines of the different services and deliverables are clearly indicated in the Technical Specifications and will have to be respected during the execution of the contract. Published on 24/05/2025 00:37
2. Question: Do you have an idea of when the contract might effectively start?
Answer: The contract start date will depend on the duration of all steps of the procurement procedure. Indicatively and without any commitment, the aim would be to have a contract in force ... Published on 24/05/2025 00:35
3. Question: For the video digest, having a list of only 200 accounts across 27 members states feels low (potentially less than 10 accounts f...
Answer: Point 4.4 of the Technical specifications state how the 200 accounts will have to be identified, how the list has to be composed and updated on a regular basis. Tenderers are free to... Published on 24/05/2025 00:33
4. Question: Will any of the reports be made public?
Answer: The objectives of the services to be delivered are stated under point 1.4.1 of the Administrative specifications where it is stated that: “…The wider objective of social media monitoring... Published on 24/05/2025 00:24
5. Question: For criterion T1, it reads that “Each of the three projects must cumulatively meet the following minimum requirements: 1) It cov...
Answer: Your understanding is correct, each of the three projects must meet the two minimum requirements. Published on 24/05/2025 00:22

Frequently Asked Questions (FAQ) related to the eSubmission system:
1. How to proceed if the system is slow or doesn’t work while uploading/downloading documents? Use the latest versions of Google Chrome or Mozilla Firefox. Clear the cache and cookies. Published on 13/02/2025 20:52
2. Which Internet browsers does eSubmission support? Use the latest versions of Google Chrome or Mozilla Firefox. Refer to the System Requirements link for technical recommendations. Published on 13/02/2025 20:52
3. Is it possible to view the details of the submission after the deadline? No, the content of the submission is not accessible after submitting the tender as the system encrypts all attachments upon upload. Published on 13/02/2025 20:50
4. Where can I find my submissions in Manage My Area, in the Funding & Tenders portal? Submissions can be found in ‘My Submission(s)’: tenders in response to open calls for tenders, requests to ... Published on 17/10/2024 20:40
5. Which size should attachments have? Attachments should be less than 50 MB in size. Published on 17/10/2024 20:36
6. How should I name attachments in eSubmision? Name the attachments following the System Requirements. See the following conditions: The ... Published on 03/10/2024 16:39
7. Can I submit a video in eSbmission? Which formats are supported? Check the System Requirements of eSubmission. Published on 03/10/2024 16:37
8. I received an invitation from the F&T Portal but cannot view the procurement documents. Select an organisation in the F&T Portal, “My Invitations”. Click on “Select Organisation” from the “Action” ... Published on 03/10/2024 16:37
9. Do I need to validate my PIC in order to submit a tender in eSubmission? A Personal Identification Code (PIC) is mandatory to participate in a call for tenders. Published on 03/10/2024 16:36
10. I have an issue uploading a file in eSubmission and it’s giving me an error. What do I do? Make sure it follows the technical requirements of the system. Published on 03/10/2024 16:36
11. How many attachments can I upload per submission? The maximum number of documents is 200 files. Check the eSubmission System Requirements. Published on 03/10/2024 16:35
12. Why do tenderers need a PIC? It is mandatory to register for a PIC if you intend to submit a tender. Published on 23/04/2024 17:14
13. How do I register my organisation and get a Participant Identification Code (PIC)? Check if the organisation is already registered using the Search PIC tool. Published on 23/04/2024 16:07
14. What is the validity period of a PIC? A PIC is unique and its validity is not limited in time. Published on 22/04/2024 22:55
15. How many languages does the system support? The system supports all 24 official EU languages. Published on 01/04/2024 19:56
16. Which is the character set encoding in the system? The character set encoding is UTF-8. Published on 22/02/2024 23:58
17. Does the system use encryption to ensure the integrity and the confidentiality of the information? Yes, the system encrypts all uploaded documents, using an asymmetric key as an encryption mechanism. Published on 22/02/2024 23:57
18. Which file types does the system support? The supported file types depend on the type of submission you want to make. The allowed file types are specified within the system requirements linked to the procedure in question. Published on 21/02/2024 23:55
19. Can I view and edit my draft submission? Until the deadline for the submission has been reached, submissions in the draft status can be edited, viewed and deleted. Published on 24/03/2023 21:32
20. In the submission report, under the name of our entity, "Legal form: UNKNOWN" is displayed while in the system, our legal form was correctly displayed. Is this a problem for the submission? No, it is just a display issue. This is not blocking for you: you can submit. Published on 03/08/2021 22:07
21. I sent my submission on time and a few days later, I received an automatic email informing me that the deadline for the reception of submissions had been reached. Does this mean that my submission was not correctly sent? No, this is an auto-generated notification sent when the time limit of receipt defined for the call for tenders has been reached. Until then, you had the possibility of withdrawing... Published on 03/08/2021 22:05

In summary, this is a call for tenders by the European Commission for social media monitoring and analysis services. The Commission is seeking a contractor to provide state-of-the-art social media analysis, adapting to the evolving landscape of communication and media analysis. The tender is an open procedure, meaning any eligible organization can apply, and submissions must be made electronically. The total estimated value of the contract is 3 million EUR, and the contract duration is 48 months. The deadline for submitting tenders is June 30, 2025. The award will be based on the best price-quality ratio. Tenderers need to pay close attention to the technical specifications and administrative requirements, and ensure they meet the selection criteria related to professional activity, financial standing, and technical ability. A key requirement for participation is obtaining a Participant Identification Code (PIC). The eSubmission system supports various file types and has specific requirements for file sizes and naming conventions. The system also encrypts uploaded documents to ensure confidentiality.

Eligible Applicant Types: The eligible applicant types are not explicitly stated, but based on the nature of the tender, it is likely open to companies, organizations, or entities with the professional, economic, financial, and technical capabilities to provide social media analysis services.

Funding Type: Procurement. This is a call for tenders, indicating a procurement process where the European Commission is seeking to purchase services.

Consortium Requirement: The opportunity does not explicitly state whether a single applicant or a consortium is required. However, the FAQ mentions that a Personal Identification Code (PIC) is mandatory to participate as a sole candidate/tenderer or as a member of a group (consortium). This suggests that both single applicants and consortia are eligible.

Beneficiary Scope (Geographic Eligibility): The geographic eligibility is not explicitly stated, but given that it is a European Commission tender, it is likely open to entities registered in the EU member states and potentially other countries that have agreements with the EU. The Q&A section mentions 27 member states in the context of identifying accounts for video digests, implying that the services will cover the EU member states.

Target Sector: This program targets the sector of social media analysis and public relations services. The main classification (CPV) code provided is 79416000, which corresponds to public relations services.

Mentioned Countries: The text mentions 27 member states in the context of identifying accounts for video digests. This likely refers to the EU member states, though they are not explicitly listed.

Project Stage: The project stage is not explicitly mentioned, but it is implied that the services are for ongoing social media monitoring and analysis, suggesting a service-oriented project rather than a research or development project. The project is at the stage of implementation and service delivery.

Funding Amount: The estimated total value of this procurement is 3,000,000 EUR.

Application Type: Open call. The procedure type is specified as an open procedure.

Nature of Support: Beneficiaries will receive money in exchange for providing social media monitoring and analysis services. This is a service contract.

Application Stages: The number of application stages is not explicitly mentioned, but it is implied that there will be an evaluation of the tenders based on the selection criteria (suitability to pursue the professional activity, economic and financial standing, technical and professional ability) and the award method (best price-quality ratio).

Success Rates: The success rates are not mentioned in the provided text.

Co-funding Requirement: The text does not mention any co-funding requirement.

Summary:
This is a call for tenders issued by the European Commission, DG COMM - Communication, for the provision of social media analysis services. The aim is to obtain the best services using state-of-the-art technology and methods for analysis adapted to an evolving research area throughout the duration of the framework contract. The estimated total value of the procurement is 3,000,000 EUR, and the maximum contract duration is 48 months. The procedure type is an open procedure, and submissions must be sent electronically. The award method is based on the best price-quality ratio. The deadline for receipt of tenders is 30/06/2025 at 18:00 Europe/Brussels. Tenderers must meet certain selection criteria related to their suitability to pursue the professional activity, economic and financial standing, and technical and professional ability. The contract start date will depend on the duration of all steps of the procurement procedure. The system supports all 24 official EU languages. The maximum number of documents the system will allow you to upload per tender is 200 files. A Personal Identification Code (PIC) is mandatory to participate in a call for tenders as a sole candidate/tenderer or as a member of a group (consortium).