Market Research Study

The European Union Intellectual Property Office (EUIPO) is issuing a call for tenders for market research services, identified by reference EUIPO/2025/OP/0013. This procurement opportunity is structured as an open procedure, allowing any qualified provider to submit a tender electronically. The contracting authority aims to establish framework contracts valued at an estimated total of 600,000 EUR for a duration of 48 months. There is an initial period of 12 months, renewable three times without reopening the competition.

The call for tenders will be published on October 15, 2025, and bids must be submitted by November 26, 2025, at 13:00 CET. The public opening of tenders is scheduled for November 27, 2025, at 10:00 CET. Importantly, questions related to the tender will not be answered after November 18, 2025, at 07:00 CET.

This procurement targets both quantitative and qualitative market research services, categorized under the CPV code 79310000. The evaluation criteria for selecting the contractor will weigh quality at 60% and price at 40%, emphasizing the importance of methodical expertise and research excellence in the proposal evaluations.

Eligible applicants include any legal entities capable of providing the required market research services, including consultancies, SMEs, large enterprises, and research organizations. There is no explicit requirement for applicants to form consortia, although the complexity of the services may favor larger organizations.

This opportunity does not fall under the Government Procurement Agreement (GPA) and involves a single-stage submission process. The awarded contractor(s) will be compensated for specific projects based on orders placed under the framework agreement, highlighting a commercial service provision rather than a grant or subsidy arrangement. The tender is aimed at enabling EUIPO to secure flexible, on-demand market research services tailored to its institutional needs over the contract duration.

The European Union Intellectual Property Office (EUIPO) is launching a call for tenders, EUIPO/2025/OP/0013, for the provision of services related to quantitative and qualitative market research. This is an open procedure with electronic submission. The estimated total value of the procurement is 600,000 EUR. The TED reference is 198/2025 676344-2025.

The lead contracting authority is the European Union Intellectual Property Office. The main classification (CPV) code is 79310000, which corresponds to market research services. The nature of the contract is for services, and the maximum contract duration is 48 months. The award method will be based on the best price-quality ratio. The framework agreement will be without reopening of competition.

Key milestones include a TED publication date of 15/10/2025. The date and time of the public opening is 27/11/2025 at 10:00 Europe/Madrid time. The deadline for receipt of tenders is 26/11/2025 at 13:00 Europe/Madrid time. The contracting authority is not bound to reply to questions submitted after 18/11/2025 at 07:00 Europe/Madrid time.

Two documents are available for download: an invitation to tender (EUIPO-2025-OP-0013 Invitation letter) and other procurement documents (EUIPO-2025-OP-0013 Other invitation to tender document), both published on 15/10/2025, version 1, and with no translations available.

Submissions must be sent exclusively via electronic submission at the address provided.

The procurement is not covered by the Government Procurement Agreement (GPA). This information is specified in point 5.1.6 General information of the contract notice. This was published on 16/10/2025 at 19:57.

In summary, this is a call for tenders by the EUIPO for market research services, both quantitative and qualitative. The EUIPO intends to establish framework contract(s) for these services. The procedure is open, meaning any interested party can submit a tender. The selection will be based on the best price-quality ratio. The total estimated value is 600,000 EUR, and the contract can last up to 48 months. The submission deadline is November 26, 2025. The GPA does not apply to this call for tenders.

Eligible Applicant Types: The eligible applicant types are not explicitly stated in the provided text. However, given that it is a procurement procedure for market research services, the eligible applicants are likely to be companies or organizations that provide market research services. This could include SMEs, large enterprises, research institutes, consulting firms, or other entities with relevant expertise.

Funding Type: The funding type is procurement. The European Union Intellectual Property Office (EUIPO) is planning to launch a procurement procedure to set up framework contract(s) for the provision of services.

Consortium Requirement: The text does not explicitly state whether a consortium is required or if a single applicant is sufficient. However, the description mentions setting up "framework contract(s)", which suggests that multiple contracts may be awarded, implying that both single applicants and consortia could potentially be eligible.

Beneficiary Scope (Geographic Eligibility): The geographic eligibility is not explicitly mentioned in the provided text. However, since the contracting authority is the European Union Intellectual Property Office, it is highly likely that the geographic eligibility includes EU member states. Further details would be needed to determine if entities from other countries are also eligible.

Target Sector: The target sector is market research services. The procurement procedure is for the provision of services related to quantitative and qualitative market research.

Mentioned Countries: The text mentions Spain, specifically Madrid, in the context of the date and time of the public opening and the deadline for receipt of tenders.

Project Stage: This is not a project in the traditional sense, but rather a procurement of services. The expected maturity is that applicants should be established providers of market research services.

Funding Amount: The estimated total value of the procurement is 600,000 EUR. It is not clear if this is the total value of a single framework contract or the total value of all framework contracts to be awarded.

Application Type: The application type is an open call for tenders. The procedure type is explicitly stated as "Open procedure".

Nature of Support: The beneficiaries will receive money in exchange for providing market research services.

Application Stages: The number of application stages is not explicitly stated in the provided text. However, as an open procurement procedure, it is likely to involve at least one stage of submission and evaluation. Further details would be needed to determine if there are additional stages, such as negotiation or clarification.

Success Rates: The success rates are not mentioned in the provided text. As this is a procurement procedure, the success rate would depend on the number of applicants and the evaluation criteria.

Co-funding Requirement: The text does not mention any co-funding requirement.

Summary:

This opportunity is a call for tenders issued by the European Union Intellectual Property Office (EUIPO) for the provision of quantitative and qualitative market research services. The EUIPO intends to establish framework contract(s) with qualified service providers. The estimated total value of the procurement is 600,000 EUR. The procedure is an open procedure, meaning any interested and qualified provider can submit a tender. The deadline for receipt of tenders is November 26, 2025, at 13:00 Madrid time. The contract duration is a maximum of 48 months. The award method will be based on the best price-quality ratio. The procurement is not covered by the Government Procurement Agreement (GPA). Submissions must be sent electronically. The EUIPO will not reply to questions submitted after November 18, 2025. This is a standard procurement opportunity where the EUIPO seeks to contract external expertise in market research to support its activities. Companies with experience in quantitative and qualitative market research should consider this opportunity.