VIL - Communication and Online Community Management services for the European Commission Representation in Lithuania

This summary presents a procurement opportunity from the European Commission specifically for communication and online community management services for the European Commission Representation in Lithuania, divided into two lots. The total estimated value of the procurement is €1,900,000, with Lot 1 valued at €1,600,000 focusing on communication services, and Lot 2 valued at €300,000 dedicated to online community management.

Eligible applicants are primarily large enterprises capable of providing comprehensive communication services as indicated by the absence of an SME suitability indicator. The application process is an open call for tenders with electronic submission required, and the deadline to submit tenders is October 27, 2025, at 09:00 AM EET. The submission can be made in any of the official languages of the European Union.

Both lots require operational services. Lot 1 encompasses a wide range of communication activities including consultancy, strategy development, audience analysis, media relations, project management, and the production and dissemination of communication materials. Lot 2 requires the services of a Community Manager who will manage online interactions, engage with various audiences on social media, and monitor digital discourse related to the Commission’s representation.

The procurement process follows a single-stage evaluation based on the best price-quality ratio, with a focus on quality (60%) and price (40%). A framework contract will be established with no reopening of competition during its duration of up to 48 months.

Furthermore, interested contractors are expected to adhere to high standards of service delivery in relation to the European Commission’s communication needs, ensuring effective engagement with Lithuanian media, authorities, and civil society to promote EU priorities and policies. The contract will involve comprehensive monitoring and reporting on the effectiveness of communications strategies implemented.

Overall, this represents a significant opportunity for established communication agencies or service providers to support the European Commission’s outreach efforts in Lithuania while demonstrating expertise in managing both strategic communication and community engagement effectively.

This is a call for tenders, reference EC-COMM/VNO/2025/OP/0220, for communication and online community management services for the European Commission Representation in Lithuania. The TED reference is 183/2025 624200-2025. The submission method is electronic and it is currently open for submission. The estimated total value is 1,900,000 EUR. The TED publication date is 24/09/2025. The lead contracting authority is the European Commission, DG COMM Communication. The main classification (CPV) code is 79952100 Cultural event organisation services.

The procurement is divided into two lots:

LOT 1: Communication services for the European Commission Representation in Lithuania. The estimated value is 1,600,000 EUR.
LOT 2: Online Community Manager services for the European Commission Representation in Lithuania. The estimated value is 300,000 EUR.

For Lot 1, communication services cover a range of communication activities, including:

Consultancy, Strategy and Design: research, definition of Key Performance Indicators, defining and segmenting the target audience(s), designing a strategy including messages, localisation and the appropriate mix of communication channels as well as the timing for different stages of communication activities.
Project management: overseeing service provision, liaising with the Contracting Authority, ensuring timely delivery via suitable planning and management tools (including templates, charts, dashboards, etc.), and managing all involved parties, monitoring dissemination channels to track the performance of the different actions using relevant tools and techniques; if required, providing media monitoring; sentiment analysis; reporting on agreed Key Performance Indicators; other reporting; cooperating with independent evaluators and related.
Production: production and adaptation of digital and physical communication material in accessible format(s) according to the required standards.
Dissemination: dissemination of the material and messages that were produced and roll-out of all communication actions. Dissemination includes media planning and buying.

The contractor may be asked to deliver a combination of any of the above-mentioned communication activities and related services depending on the needs of the Contracting Authority. The additional classification (CPV) codes for Lot 1 are 79416000 Public relations services, 79341000 Advertising services, 79952000 Event services, and 79416200 Public relations consultancy services.

For Lot 2, the services cover the social media community management of the Representation (Community Manager). A Community Manager is an employee of the Service Provider who operates externally and is responsible for managing and fostering online interactions on behalf of the Representation. Reporting to the Head of Press and Media and working in collaboration with the Digital Leader, the Community Manager serves as the primary point of contact with the public across social media platforms and face-to-face communications. Their role focuses on engaging with audiences, monitoring online conversations, identifying trends and threats, and ensuring the Representation’s digital presence is optimized and secure from possible disinformation narratives spreading on Lithuanian social media and media. The additional classification (CPV) codes for Lot 2 are 79416200 Public relations consultancy services, 79313000 Performance review services, 79341000 Advertising services, and 79416100 Public relations management services.

The nature of the contract for both lots is services. The maximum contract duration is 48 months. The award method is best price-quality ratio. It is a framework agreement without reopening of competition.

Key milestones include:

TED publication date: 24/09/2025
Date and time of public opening: 28/10/2025 09:30 Europe/Vilnius
Deadline for receipt of tenders: 27/10/2025 09:00 Europe/Vilnius
Contracting authority is not bound to reply to questions submitted after: 17/10/2025 05:00 Europe/Vilnius

The following documents are available for download:

ENEN-Invitation to tender EC-COMMVNO2025OP0220 VIL - Communication services FWCInvitation letter (Published on 24/09/2025, All lots, Version 1, No translations available)
ENAnnex I Tender Specifications (Published on 24/09/2025, All lots, Version 1, No translations available)
ENAnnex 6 to TS Financial offer form (Published on 24/09/2025, All lots, Version 1, No translations available)
ENAnnex 2 to TS Declaration of honour (Published on 24/09/2025, All lots, Version 1, No translations available)
ENAnnex II Draft Service FWC Lot 1Draft contract (Published on 24/09/2025, Lot 1, Version 1, No translations available)
ENAnnex II Draft Service FWC Lot 2Draft contract (Published on 24/09/2025, Lot 2, Version 1, No translations available)
ENAnnex 7 - Technical Offer Form Lot 2 (Published on 24/09/2025, Lot 2, Version 1, Other invitation to tender document, No translations available)
ENAnnex 7 - Technical Offer Form Lot 1 (Published on 24/09/2025, Lot 1, Version 1, Other invitation to tender document, No translations available)
ENAnnex 9 - Accommodation and subsistence allowance reimbursement ceilings (Published on 24/09/2025, All lots, Version 1, Other invitation to tender document, No translations available)
ENAnnex 10 - Technical selection template (Published on 24/09/2025, Lot 1, Version 1, Other invitation to tender document, No translations available)

Submissions must be sent exclusively at the address for submission given. The submission method is electronic.

Two questions have been answered:

Question 76095 (Published on 02/10/2025 18:00): Lot 1 – Criterion T1 What certificates are required if the proposed staff are native speakers of Lithuanian (mother tongue)? Answer: For both lots: The statement in the CV is sufficient for native speakers of Lithuanian (mother tongue) to prove their Lithuanian language knowledge. Any certificate or equivalent document is not required.

Question 76094 (Published on 02/10/2025 17:51): In which language can the proposals be submitted? Is it possible to submit the proposal in Lithuanian, or is English mandatory? Answer: Economic operators interested in this contract are invited to submit a tender in one of the official languages of the European Union.

In summary, this tender is an opportunity for economic operators to provide communication and online community management services to the European Commission Representation in Lithuania. It is divided into two lots, one focusing on general communication activities and the other on social media community management. The total estimated value of the tender is 1.9 million EUR, and the contract duration is 48 months. Interested parties must submit their tenders electronically by 27/10/2025, and they can submit their proposals in any of the official languages of the European Union. The tender documents provide detailed specifications and requirements for each lot, and potential bidders should carefully review these documents before submitting their proposals.

Eligible Applicant Types: Economic operators are eligible to apply. This suggests that businesses, including SMEs and potentially large enterprises, are the target applicants.

Funding Type: This is a procurement opportunity, specifically a call for tenders for service contracts.

Consortium Requirement: The opportunity does not explicitly state whether a single applicant or a consortium is required. However, given the nature of the services and the framework contract structure, both single applicants and consortia could potentially be eligible, depending on their ability to meet the technical and financial requirements.

Beneficiary Scope (Geographic Eligibility): Economic operators from the European Union are eligible. The call specifies that proposals can be submitted in any of the official languages of the European Union.

Target Sector: The target sector is communication services, including public relations, advertising, and event services. Specifically, it focuses on communication related to EU policies and priorities within Lithuania.

Mentioned Countries: Lithuania is explicitly mentioned as the location where the services will be provided.

Project Stage: The project stage is for the provision of ongoing communication services, indicating a need for established and operational service providers rather than early-stage research or development projects.

Funding Amount: The estimated total value for both lots is 1,900,000 EUR. Lot 1 has an estimated value of 1,600,000 EUR, and Lot 2 has an estimated value of 300,000 EUR.

Application Type: This is an open call for tenders, with electronic submission required.

Nature of Support: Beneficiaries will receive service contracts in exchange for providing communication and online community management services. This is a non-monetary service contract.

Application Stages: The application process involves submitting a tender, which will then be evaluated based on a best price-quality ratio. The exact number of stages is not explicitly mentioned, but it would likely involve at least two stages: submission and evaluation.

Success Rates: The success rates are not mentioned in the provided text.

Co-funding Requirement: The text does not explicitly mention a co-funding requirement.

Summary:

This opportunity is a call for tenders by the European Commission, DG COMM, for communication and online community management services for the European Commission Representation in Lithuania. The total estimated value is 1,900,000 EUR, divided into two lots. Lot 1, valued at 1,600,000 EUR, covers a range of communication activities, including consultancy, strategy, design, production, and dissemination. Lot 2, valued at 300,000 EUR, focuses on social media community management.

The call is open to economic operators from the European Union, and proposals can be submitted in any of the official EU languages. The contract duration is up to 48 months, and the award will be based on the best price-quality ratio. The deadline for submitting tenders is October 27, 2025.

The European Commission Representation in Lithuania requires these services to actively engage with national and local media, authorities, civil society, and other stakeholders to promote the Commission’s priorities and policies. The selected contractors will play a crucial role in shaping public perception and ensuring effective communication of EU-related matters within Lithuania.

Specifically, Lot 1 includes a wide array of communication activities such as research, KPI definition, target audience segmentation, strategy design, project management, media monitoring, sentiment analysis, reporting, production of digital and physical communication materials, and dissemination including media planning and buying. The contractor for Lot 1 must be capable of supporting all stages and types of communication activities.

Lot 2 requires a Community Manager who will be responsible for managing and fostering online interactions, engaging with audiences, monitoring online conversations, identifying trends and threats, and ensuring the Representation’s digital presence is optimized and secure from disinformation narratives spreading on Lithuanian social media and media. The Community Manager will report to the Head of Press and Media and work with the Digital Leader.

The tender documents include the invitation letter, tender specifications, financial offer form, declaration of honour, draft service contracts for both lots, technical offer forms for both lots, accommodation and subsistence allowance reimbursement ceilings, and a technical selection template. These documents provide detailed information on the requirements, evaluation criteria, and contractual terms.