Provision of services linked to the production of videos, multimedia assets and associated services

The EU tender opportunity EP-COMM/2025/OP/0007 seeks service providers for the production of videos and multimedia assets for the European Parliament, with a total estimated value of €10,000,000. This tender is divided into two main lots: Lot 1 focuses on social media video production aimed at enhancing legislative awareness and engagement, valued at €6,000,000. Lot 2 involves broader multimedia production for communication campaigns, estimated at €4,000,000. Eligible applicants are primarily large enterprises and specialized media or production companies, as indicated by the exclusion of SMEs. The funding type is a procurement contract, emphasizing a service exchange rather than a grant. There is no requirement for consortia; individual applicants are encouraged. Geographic eligibility extends to EU member states and potentially EEA countries, without explicit restrictions on other regions. The project is in the execution stage, and the contract duration is set for a maximum of 60 months. Selection criteria include professional activity suitability, economic and financial standing, and technical ability. The evaluation will weigh quality at 70% and price at 30% during the tender assessment. Application procedures involve open calls where submissions must be made electronically through the EU's designated portal. The submission deadline has been extended to June 5, 2025, with the public opening of tenders scheduled for June 6, 2025. Tenderers must adhere to specific submission requirements and detailing, with clear instructions provided in the tender documentation. Overall, the European Parliament is looking for capable partners to create engaging multimedia content that informs citizens about its activities and enhances public engagement through various digital platforms, thereby seeking quality service providers who can navigate complex production needs.

This is a call for tenders, reference EP-COMM/2025/OP/0007, for the provision of services linked to the production of videos, multimedia assets, and associated services for the European Parliament. The estimated total value of this procurement is €10,000,000. The TED publication date is 08/04/2025. The lead contracting authority is the European Parliament, Directorate-General for Communication.

The procurement is divided into two lots:

Lot 1:Social media video and other multi-media services for the European Parliament. This lot focuses on the production of social media videos and other multimedia content to inform and explain the European Parliament’s legislative activities and foster audience engagement. These videos are primarily distributed on Parliament’s social media channels and possibly on other distribution platforms, such as the Parliament’s website or events. The estimated value for this lot is €6,000,000.

Lot 2:Video and multimedia production for communication campaigns. This lot involves providing production solutions for a wide range of projects, including but not limited to short feature films, TV spots, radio spots, portraits for OOH campaigns. The appointed production company will be required to support the European Parliament from pre-production, curating the right talents on a project basis, until post-production in various languages and formats for large scale, multi-market advertising campaigns. The estimated value for this lot is €4,000,000.

For both lots, the nature of the contract is for services, and the maximum contract duration is 60 months. The award method is based on the best price-quality ratio. The framework agreement is a framework agreement without reopening of competition.

Selection criteria include:Suitability to pursue the professional activity, Economic and financial standing, and Technical and professional ability. Specific details regarding these criteria can be found in the procurement documents.

Additional CPV (Common Procurement Vocabulary) codes relevant to this tender include:79341200 - Advertising management services, 79341100 - Advertising consultancy services, 79341400 - Advertising campaign services, 79413000 - Marketing management consultancy services, 79415200 - Design consultancy services, 79416000 - Public relations services, 79416100 - Public relations management services, 92100000 - Motion picture and video services, 79416200 - Public relations consultancy services.

Key milestones for this tender are:TED publication date: 08/04/2025, Date and time of public opening: 06/06/2025 10:00 Brussels time, Deadline for receipt of tenders: 05/06/2025 17:00 Brussels time, Contracting authority is not bound to reply to questions submitted after: 23/05/2025 05:00 Brussels time.

The following adaptations have been brought to the tendering documents:

1) Tender specifications:Point 16.1.1 Qualitative criteria (lot 1), Criterion 3, p. 25: Modification of the word limit of sub-criterion B3: "Provide responses to each of the sub-criteria within a maximum of 400 words per response, apart from sub-criterion B3: Storyboards, scripts & rationale. For sub-criterion B3: Storyboards, scripts & rationale, provide per each of the three mentioned platforms - Instagram, Facebook, and YouTube: a video storyboard and script a supporting rationale within a maximum of 400 word"

2) Price lists for Lot 2:Modification of Annex X.b - Price list Lot 2 - Financial Offer and Annex X.b - Price list Lot 2 - Case study A disclaimer is added regarding unit price and reimbursable costs; The breakdown between pre-production, production and post-production is removed as some profiles are common to all phases; Profiles are edited, equipment and services are removed and should be covered by the related profiles rates; Specific new profiles are added (Grip, Camera assistant, Lighting Manager, Sound Engineer, Sound Designer, VFX (Visual Effects Producer)); The 5 year-duration of the image rights fees is removed; Weighting is removed from the Annex X.b - Price list Lot 2 - Case study.

The deadline for clarification requests is extended until Friday 23 May 2025. The submission deadline is extended until Thursday 5 June 2025 at 17:00 (Brussels time). The online opening session will take place on Friday 6 June at 10:00 (Brussels time). Tenderers are invited to register no later than Thursday 5 June 10:00 (Brussels time). Please refer to the invitation letter for registering to the online opening session.

An online info session took place on 15 April 2025 at 14:00 (CET) via MS Teams. The minutes and PPT presentation from this session are combined in a single PDF document and available on the F&T Portal.

Submissions must be sent exclusively at the address for submission given below, using the electronic submission method.

The system supports all 24 official EU languages and uses UTF-8 character set encoding. The system encrypts all uploaded documents using an asymmetric key as an encryption mechanism to ensure integrity and confidentiality. The supported file types depend on the type of submission and are specified within the system requirements linked to the procedure.

The maximum number of documents allowed per tender is 200 files, with each attachment being less than 50 MB in size. Attachments must be named following the System Requirements.

A Personal Identification Code (PIC) is mandatory for participation as a sole candidate/tenderer or as a member of a group (consortium). A PIC is unique and its validity is not limited in time.

This tender is about the European Parliament seeking qualified vendors to provide video and multimedia production services. It's divided into two main areas: one focused on creating content for social media to engage citizens with the Parliament's work, and the other on producing high-quality videos and multimedia for large-scale advertising campaigns. The European Parliament wants to find reliable partners who can handle everything from initial planning to the final touches, including translations, ensuring the content is ready for various platforms and reaches a wide audience across the EU. They've extended the deadlines and updated some of the paperwork, so if you're in the video production business, it's worth checking out the details and seeing if you can help them connect with European citizens through compelling multimedia content.

Eligible Applicant Types:The opportunity is open to tenderers, which are assumed to be companies or organizations capable of providing the specified services. The specific types of eligible organizations are not explicitly detailed in the provided text, but the repeated use of the term "tenderers" and "companies" suggests that legally established entities with the capacity to contract are eligible.

Funding Type:Procurement. This is indicated by the use of terms like "tender," "price lists," "financial offer," and the overall context of providing services in exchange for payment.

Consortium Requirement:The text does not explicitly state whether a consortium is required or if a single applicant is sufficient. However, the use of "tenderers" (plural) suggests that both single applicants and consortia may be eligible.

Beneficiary Scope (Geographic Eligibility):The services are to be performed primarily in Brussels (Belgium) and Strasbourg (France), but also in all the remaining EU Member States and beyond upon request. This suggests that applicants from EU Member States are eligible, and potentially those from outside the EU if they can provide services in the specified locations.

Target Sector:The program targets the video production and multimedia services sector, including advertising, marketing, and public relations. Specific areas include social media video production, creative videos, multimedia asset creation, advertising consultancy, advertising management, advertising campaign services, marketing management consultancy, design consultancy, and public relations services.

Mentioned Countries:Belgium, France, EU Member States.

Project Stage:The tender covers the entire lifecycle of video and multimedia production, from pre-production (concept, script, moodboards) to post-production (formatting, translations, editing). Therefore, the expected maturity of the project is variable, depending on the specific needs of the European Parliament at any given time.

Funding Amount:The estimated total value of the procurement is €10,000,000. Lot 1 is estimated at €6,000,000 and Lot 2 is estimated at €4,000,000.

Application Type:Open call for tenders.

Nature of Support:Beneficiaries will receive money in exchange for providing video production and multimedia services.

Application Stages:The number of application stages is not explicitly mentioned, but it involves at least one stage of submitting a tender, followed by evaluation and selection.

Success Rates:The success rates are not mentioned in the provided text.

Co-funding Requirement:The text does not explicitly mention a co-funding requirement.

Summary:This is a call for tenders by the European Parliament for the provision of video production and multimedia services. The tender is divided into two lots: one focused on social media video and multimedia services, and the other on video and multimedia production for communication campaigns. The total estimated value of the procurement is €10,000,000. Eligible tenderers are expected to provide a range of services from pre-production to post-production, including creating videos, radio spots, and other multimedia assets in multiple EU languages. The services will primarily be performed in Brussels and Strasbourg, but may also be required in other EU Member States and beyond. The submission deadline is extended to June 5, 2025. An online information session was held on April 15, 2025, and the minutes are available on the Funding & Tenders Portal. The tender documents have been updated, including modifications to the word limit for a criterion in Lot 1 and modifications to the price lists for Lot 2, including the addition of new profiles and the removal of certain fees and weightings. Tenderers must submit their proposals electronically through the eSubmission system.