Overview
This procurement contract falls under the CPV code 79951000, indicating it relates specifically to event organization services. The contract is planned to be structured as a negotiated procedure, inviting established event management and cultural production organizations. The SME suitability indicator is marked as false, meaning that smaller enterprises may not be eligible to participate, and larger entities with extensive capacities in organizing large-scale events are expected to respond.
The application process will commence with an expression of interest period, starting on October 6, 2025, and closing on October 22, 2025. The launch of the negotiated procedure is anticipated for October 23, 2025. Candidates will submit their interest electronically via the Funding and Tenders Portal.
The funding amount has not been disclosed, described only as "low or middle value," suggesting a total contract value potentially under €200,000. However, this remains speculative until official guidelines are released. The selected contractor will be responsible for managing all aspects of the concert, including logistics, artist management, and event execution, supported through direct payments rather than through a grant structure.
The focus of the event is not only entertainment but also a strategic cultural initiative to strengthen European identity in a geopolitical region. Eligible applicants will likely include larger event management firms or cultural organizations with a proven capacity to produce large public events while navigating the intricacies of the local context and cultural sensitivities.
In summary, this procurement opportunity is critical for the European Commission's strategy to promote EU values and culture in Narva, helping to solidify the identity of Europe Day as a community event. Interested parties are encouraged to monitor the EU's Funding and Tenders Portal for further announcements and details.
Detail
The procedure identifier is EC-COMM/TLL/2025/MVP/0541-EXA.
The description of the planned call for tenders is "Organizing Europe Day concert in Narva, 9 May 2026". The EC Representation in Tallinn celebrates Europe Day in two cities in Estonia: Narva and Tallinn. Narva is a border city adjacent to Russia, located in the Ida-Viru county, which is a just transition area in Estonia, with a mainly Russian-speaking population who still celebrate 9 May as Soviet/Russian victory day. The EC Representation, in cooperation with partners, has for the past two years provided a solid and credible alternative: a big public concert on 9 May with A-list performers specially loved by local people in the Ida-Viru region. The aim is to strengthen the narrative of peace over victory by placing European values and voices at the heart of the 9 May public sphere. The concert and its side events have been a huge success. It is of utmost importance to continue with the started tradition and consolidate even further the understanding of Europe Day and the celebration of peace in Narva. Europe Day celebrations help to deliver the common European message: Europe starts in Narva, and Europe Day belongs to all, regardless of background. As such, in order to celebrate Europe Day on 9 May 2025, the EC Representation in Estonia is planning to organize a public concert in Narva, Estonia.
The procedure type is 47396214. The estimated total value is not provided. The lead contracting authority is Euroopa Komisjon, DG COMM Communication. The main classification (CPV) is 79951000 - 79951000. The nature of the contract is services. It is not a framework agreement.
Milestones: The start date for expression of interest is 2025-10-06 Europe/Brussels. The deadline for expression of interest is 22/10/2025 04:59 Europe/Tallinn. The indicative date of launch of the negotiated procedure is 2025-10-23 Europe/Tallinn.
Submissions must be sent exclusively at the address for submission given. The method of expression of interest is electronic. The address for expression of interest is "Express interest".
A frequently asked question is: Where can I find the procurement documents for calls for tenders with ‘ExA' in the reference? The answer is: References that feature an ‘ExA’ are not calls for tenders. They are a publication announcing the contracting authority’s intent to launch in the future a low or middle negotiated procedure. This was published on 03/10/2024 17:32.
In summary, this is a pre-announcement for a future negotiated procedure, not a call for tenders. The European Commission's DG COMM plans to organize a public concert in Narva, Estonia, on May 9, 2026, to celebrate Europe Day. This concert aims to promote European values and a message of peace in a region with a significant Russian-speaking population. The expression of interest period is scheduled for October 2025, with the negotiated procedure expected to launch later that month. Interested parties should monitor the provided channels for further updates and the actual call for tenders when it is published. The procedure identifier is EC-COMM/TLL/2025/MVP/0541-EXA.
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Breakdown
Funding Type: The primary financial mechanism is a procurement contract for services. The contracting authority intends to publish a future negotiated low or middle value procedure. This indicates that the selected applicant will be awarded a service contract to organize the Europe Day concert.
Consortium Requirement: The information does not specify whether a single applicant or a consortium is required. This detail will likely be included in the future call for tenders. It is possible that both single applicants and consortia could be eligible, but this is not confirmed.
Beneficiary Scope (Geographic Eligibility): While not explicitly stated, it is highly probable that the geographic eligibility will focus on entities within the European Union, and potentially the European Economic Area. Given that the event is in Estonia, it is likely that entities registered and operating within Estonia, and possibly the wider Baltic region, will be particularly well-placed. The specific geographic eligibility will be defined in the future call for tenders.
Target Sector: The target sector is culture and events, specifically the organization of a public concert. This falls under the broader category of cultural events management and public relations.
Mentioned Countries: Estonia, Russia.
Project Stage: The project is at the planning stage. The contracting authority is announcing its intention to launch a negotiated procedure in the future. The actual project execution (the concert) is planned for Europe Day, 9 May 2026.
Funding Amount: The funding range is described as "low or middle value." While a precise figure is not provided, this suggests a funding amount likely to be under €200k, and possibly even under €50k, but this is speculative. The exact estimated total value will be specified in the future call for tenders.
Application Type: The application type will be a negotiated procedure. This means that after an expression of interest, the contracting authority will invite a limited number of candidates to submit tenders and negotiate the terms of the contract. The initial step is an expression of interest, submitted electronically.
Nature of Support: The beneficiaries will receive money in exchange for providing services, specifically the organization and execution of the Europe Day concert in Narva, Estonia.
Application Stages: Based on the information, the application process will involve at least two stages:
1. Expression of Interest: Interested parties must submit an expression of interest electronically by the specified deadline.
2. Negotiated Procedure: Following the evaluation of the expressions of interest, selected candidates will be invited to participate in a negotiated procedure, which will involve submitting a detailed tender and negotiating the terms of the contract.
Success Rates: It is not possible to determine the success rates at this stage, as this is merely an announcement of a future call for tenders. The success rate will depend on the number of expressions of interest received, the number of candidates invited to the negotiated procedure, and the quality of the tenders submitted.
Co-funding Requirement: The information does not specify whether co-funding will be required. This detail will likely be included in the future call for tenders.
Summary:
This announcement pertains to a planned call for tenders by the European Commission, DG COMM, specifically the EC Representation in Tallinn, Estonia. The purpose of the tender is to find a service provider to organize a public concert in Narva, Estonia, on Europe Day, 9 May 2026. The concert aims to promote European values and celebrate peace in a region with a significant Russian-speaking population, counteracting narratives associated with Soviet/Russian victory day celebrations. This initiative is part of a broader effort to strengthen the understanding and appreciation of Europe Day in Narva. The procedure will be a negotiated procedure, meaning that after an initial expression of interest phase, a select number of candidates will be invited to submit detailed tenders and negotiate the contract. The estimated total value of the contract is described as "low or middle value," suggesting a relatively modest budget. The start date for expression of interest is 2025-10-06 and the deadline is 22/10/2025. The indicative date of launch of the negotiated procedure is 2025-10-23. Interested parties should monitor the EU Funding & Tenders Portal for the official publication of the call for tenders and related documents, which will provide further details on eligibility criteria, application requirements, and the evaluation process. The procedure identifier is EC-COMM/TLL/2025/MVP/0541-EXA.
Short Summary
Impact Organizing a public concert on Europe Day to promote European values and celebrate peace in a culturally significant border region. | Impact | Organizing a public concert on Europe Day to promote European values and celebrate peace in a culturally significant border region. |
Applicant Professional event management and cultural production organizations with experience in organizing large-scale public events. | Applicant | Professional event management and cultural production organizations with experience in organizing large-scale public events. |
Developments Event organization services for the Europe Day concert in Narva, Estonia. | Developments | Event organization services for the Europe Day concert in Narva, Estonia. |
Applicant Type Event management companies, cultural organizations, and production firms. | Applicant Type | Event management companies, cultural organizations, and production firms. |
Consortium The opportunity could accommodate either a single contractor or a consortium. | Consortium | The opportunity could accommodate either a single contractor or a consortium. |
Funding Amount The estimated contract value is not specified, but likely falls into a substantial range, potentially €200,000–€1,000,000 or higher. | Funding Amount | The estimated contract value is not specified, but likely falls into a substantial range, potentially €200,000–€1,000,000 or higher. |
Countries Estonia, as the event will take place in Narva, a border city adjacent to Russia. | Countries | Estonia, as the event will take place in Narva, a border city adjacent to Russia. |
Industry Culture, entertainment, and event management. | Industry | Culture, entertainment, and event management. |
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