Assessment of ECHA’s external perception in view of new strategy and mandate

The European Chemicals Agency (ECHA) is set to issue a future negotiated procedure for a middle/low value contract focused on assessing and realigning its external perception in light of its new strategy and mandate. This announcement serves as a pre-notification, indicating an intention to enhance stakeholder engagement through a new External Communications Strategy and Stakeholder Engagement Approach for its 2024-28 strategic cycle. The primary goal is to realign ECHA's corporate identity across all platforms, ensuring a cohesive representation of the organization and its outputs, which involves services related to customer surveys and communications.

Eligible applicants are expected to include consultancies and specialized service providers, although specific applicant types are not explicitly stated. The funding type is categorized as a procurement contract tied to deliverables. There is no specific consortium requirement indicated, suggesting that a single applicant may suffice for this tender.

The geographic eligibility leans towards EU-based entities, which align with ECHA's status as an EU agency. The project is situated within the communications and marketing sector, specifically referenced by the CPV code 79342310 for customer survey services. The contract is anticipated to last up to 12 months.

While details on funding amounts are not disclosed, the procedure is described as planned and open for expressions of interest starting from June 5, 2025, with a deadline set for June 27, 2025. The indicative launch date for the actual negotiated procedure is also June 27, 2025. Interested parties must submit their expressions of interest electronically.

The nature of support provided will be monetary in return for delivering the needed services. There is no co-funding requirement, and the application process is expected to involve a straightforward expression of interest followed by a negotiation phase. Success rates for this procurement appear competitive but are not explicitly defined in the announcement.

This communication, published on October 3, 2024, outlines the forthcoming opportunity for qualified entities to engage with ECHA in enhancing its public image and stakeholder relationships, setting the stage for a coherent branding strategy reflective of its updated goals and values.

This is a publication announcing the European Chemicals Agency's (ECHA) intention to publish a future negotiated low or middle value procedure. This is not a call for tenders. The procedure identifier is ECHA/2025/MVP/0007-EXA.

The title of the planned call for tenders is "Assessment of ECHA’s external perception in view of new strategy and mandate".

The description of the planned call for tenders is as follows: One of ECHA’s priorities under its new strategy is to Communicate and Engage and, in view of this and its new tasks, it needs to re-engage, and engage, with existing and new stakeholders, which it is doing through its new External Communications Strategy and Stakeholder Engagement Approach. As part of its 2024-28 ECHA External Communications Strategy, we pinpointed our identity as one of our key communications channels and an exercise to update it as a key implementing output for the strategy. A successful corporate identity exercise will result in a realignment of ECHA's identity across all elements, ensuring a coherent and cohesive presentation of the organisation and its products i.e. publications, website, portals etc. that reflects our new goals and values, ensuring that stakeholder and staff perception remain relevant and positive.

The procedure type is a planned negotiated procedure for a middle/low value contract. The lead contracting authority is the European Chemicals Agency. The main classification (CPV) code is 79342310, which corresponds to customer survey services. The nature of the contract is for services. The maximum contract duration is 12 months. There is no framework agreement.

The start date for expression of interest is 2025-06-05 Europe/Brussels. The deadline for expression of interest is 27/06/2025 03:59 Europe/Helsinki. The indicative date of launch of the negotiated procedure is 2025-06-27 Europe/Helsinki.

Submissions must be sent exclusively at the address for submission given below. The method of expression of interest is electronic. To express interest, use the "Express interest" link.

A frequently asked question (FAQ) is: Where can I find the procurement documents for calls for tenders with ‘ExA' in the reference? The answer is: References that feature an ‘ExA’ are not calls for tenders. They are a publication announcing the contracting authority’s intent to launch in the future a low or middle negotiated procedure. This was published on 03/10/2024 16:32.

In summary, this is a pre-announcement for a future negotiated procedure by the European Chemicals Agency (ECHA) to assess its external perception in light of its new strategy and mandate. The project aims to realign ECHA's corporate identity to ensure a coherent and cohesive presentation of the organization and its products, reflecting its new goals and values. The contract will be for services, with a maximum duration of 12 months. The expression of interest period begins on June 5, 2025, and ends on June 27, 2025. The actual call for tenders is expected to be launched around June 27, 2025. This announcement is to inform potential bidders of the upcoming opportunity and is not a call for tenders itself.

Eligible Applicant Types: The eligible applicant types are not explicitly stated in the provided text. However, given the nature of the contract as a negotiated procedure for middle/low value, it is likely that the eligible applicants could include SMEs, large enterprises, consulting firms, research institutes, or other service providers with expertise in customer survey services, communications, and corporate identity.

Funding Type: The funding type is a service contract, specifically a planned negotiated procedure for a middle/low value contract.

Consortium Requirement: The text does not explicitly state whether a consortium is required or if a single applicant is sufficient. This information would likely be detailed in the future call for tenders.

Beneficiary Scope (Geographic Eligibility): The geographic eligibility is not explicitly stated. Given that the contracting authority is the European Chemicals Agency (ECHA), it is highly probable that the beneficiary scope includes EU member states, and potentially EEA countries or other countries associated with EU programs.

Target Sector: The target sector is related to communications, marketing, and customer survey services, specifically within the context of the European Chemicals Agency (ECHA) and its external perception. The relevant sector is marketing and consulting.

Mentioned Countries: No specific countries are mentioned. The relevant region is the EU, given the European Chemicals Agency is the lead contracting authority.

Project Stage: The project stage is not explicitly mentioned, but it appears to be at the stage of defining and implementing a new external communications strategy and updating the corporate identity. Therefore, it is likely at the development and implementation stage.

Funding Amount: The funding amount is described as a "middle/low value contract," but no specific monetary range is provided. It is variable.

Application Type: The application type is a planned negotiated procedure. The first step is an expression of interest, submitted electronically.

Nature of Support: The beneficiaries will receive money in exchange for providing services related to customer survey services and updating ECHA's external perception and corporate identity.

Application Stages: There are at least two stages: an expression of interest and a subsequent negotiated procedure.

Success Rates: The success rates are not mentioned in the provided text. As this is a negotiated procedure, the success rate will depend on the number of candidates invited to negotiate and the quality of their offers.

Co-funding Requirement: The text does not mention any co-funding requirement.

Summary:

This is a pre-announcement of a planned call for tenders by the European Chemicals Agency (ECHA). It is not a call for tenders itself, but rather a notification of ECHA's intention to launch a negotiated procedure for a middle/low value contract in the future. The project aims to assess and improve ECHA's external perception in light of its new strategy and mandate. The main objective is to realign ECHA's identity across all elements, ensuring a coherent and cohesive presentation of the organization and its products, reflecting its new goals and values. The contract will involve customer survey services and related activities. The maximum contract duration is 12 months. The procedure will involve an expression of interest, followed by a negotiated procedure. The start date for expression of interest is planned for 2025-06-05, with a deadline of 2025-06-27. The indicative date for the launch of the negotiated procedure is 2025-06-27. Interested parties should submit their expression of interest electronically. The procedure identifier is ECHA/2025/MVP/0007-EXA.