VIL - Skaitmeninės komunikacijos paslaugos 2025

This publication announces the European Commission's intention to initiate a future negotiated procedure for low to middle value contracts concerning digital communication services, specifically aimed at enhancing the European Commission Representation in Lithuania (EKA). This initiative is described under the title "VIL - Digital Communication Services 2025." The objective is to improve communication with the general public and targeted groups about European Union activities and their benefits to Lithuania while establishing EKA as a primary information source.

Eligible applicants for this procurement opportunity include economic operators that can provide digital communication services, such as social media management and paid advertising. The types of potential applicants may encompass small and medium-sized enterprises (SMEs), large enterprises, consultancies, and nonprofits that specialize in marketing and public relations.

The funding arrangement is categorized as a procurement contract, contrasting with a grant, as the European Commission seeks to acquire various services under a framework agreement. The contract is set to last a maximum of 12 months, and no reopening of competition is anticipated.

The geographic scope is explicitly focused on Lithuania, as the services to be provided are designed to boost EKA's visibility within the country. The primary sectors targeted include digital communication, advertising, and social media, indicated by Classification of Economic Activities (CPV) codes including 79340000 for advertising and marketing services.

The procedure identifier is EC-COMM/VNO/2025/LVP/0405-EXA. Key deadlines are established, with the start date for expressions of interest being May 20, 2025, and the deadline for submissions set for August 12, 2025. The indicative date for the launch of the negotiated procedure is also August 12, 2025. Interested parties must submit their proposals electronically through the designated portal.

No co-funding is required, and the application process is expected to involve at least two stages: an initial expression of interest followed by the negotiated procurement process. The success rates for applications have not been specified as it relates to this upcoming procedure.

Overall, this announcement acts as an early notice for interested entities, allowing them time to prepare for the forthcoming tender call related to enhancing the digital communication capabilities of the EKA through social network communication and advertising management.

This is a publication announcing the contracting authority’s intention to publish a future negotiated low or middle value procedure, and not a call for tenders. More information can be found via a link provided. Submissions must be sent exclusively at the address for submission given.

The procedure identifier is EC-COMM/VNO/2025/LVP/0405-EXA. The subject is VIL - Skaitmeninės komunikacijos paslaugos 2025 (VIL - Digital Communication Services 2025).

The description is as follows: Digital networks have become indispensable communication and information tools. The communication of the European Commission Representation in Lithuania (hereinafter – EKA) in digital channels aims to inform the general public and target groups about the activities of the European Union (hereinafter – EU) and its benefits to Lithuania. At the same time, it aims to increase the visibility of EKA so that it becomes the main source of information about the EU in Lithuania. In order to ensure effective and integrated EKA digital communication through digital channels, EKA plans to purchase social network communication and paid social network advertising management services.

The procedure type is a planned negotiated procedure for a middle/low value contract. The estimated total value is not specified. The lead contracting authority is the European Commission, DG COMM - Communication. The main classification (CPV) code is 79340000 - Advertising and marketing services. The nature of the contract is for services. The maximum contract duration is 12 months. It is a framework agreement without reopening of competition.

The start date for expression of interest is 2025-05-20 Europe/Brussels. The deadline for expression of interest is 12/08/2025 03:59 Europe/Vilnius. The indicative date of launch of the negotiated procedure is 2025-08-12 Europe/Vilnius.

The method of expression of interest is electronic. The address for expression of interest is via the "Express interest" link.

A question and answer section is available, requiring login to create questions. There is a public Q&A, FAQs, and a "My Q&A" section. Q&As can be downloaded as an XLS file.

One Q&A item is listed: "Where can I find the procurement documents for calls for tenders with ‘ExA' in the reference?" The answer clarifies that references with ‘ExA’ are not calls for tenders but announcements of the contracting authority’s intent to launch a low or middle negotiated procedure in the future. This was published on 03/10/2024 16:32.

In summary, this is a pre-announcement for a future negotiated procedure related to digital communication services for the European Commission Representation in Lithuania (EKA). The EKA aims to enhance its digital communication through social media communication and paid advertising management. The procedure is planned as a low to middle value contract with a maximum duration of 12 months. Companies interested in this opportunity should express their interest electronically, with a deadline of August 12, 2025. The actual call for tenders is expected to be launched around the same date. This announcement serves as an early notice, allowing potential bidders to prepare for the upcoming opportunity.

Eligible Applicant Types: The information provided does not explicitly state the eligible applicant types. However, given the nature of the contract (advertising and marketing services), it is likely that eligible applicants would include SMEs, large enterprises, and potentially other entities with relevant expertise in digital communication, social media management, and advertising.

Funding Type: The funding type is a service contract, as the contracting authority plans to acquire social network communication and paid social network advertising management services. This is a procurement action, not a grant.

Consortium Requirement: The information does not specify whether a single applicant or a consortium is required. This detail will likely be available when the actual call for tenders is published.

Beneficiary Scope (Geographic Eligibility): While not explicitly stated, the project focuses on communication in Lithuania. Therefore, it is highly probable that the geographic eligibility will prioritize entities established or operating within the European Union, with a strong possibility of preference for those with a presence or experience in Lithuania.

Target Sector: The target sector is marketing and communication, specifically digital communication, social media, and advertising.

Mentioned Countries: Lithuania is explicitly mentioned as the country where the services will be focused. The European Union is also mentioned in the context of informing the public about its activities and benefits to Lithuania.

Project Stage: The project is at the procurement stage, seeking service providers to implement and manage digital communication and advertising activities.

Funding Amount: The estimated total value is described as a "middle/low value contract," but the exact amount is not specified.

Application Type: The application type will be a negotiated procedure, which is planned to be launched in the future. The first step is to express interest electronically.

Nature of Support: The beneficiaries will receive money in exchange for providing digital communication services.

Application Stages: There will be at least two stages: an expression of interest and a subsequent negotiated procedure. The exact number of stages will be clearer when the full call for tenders is released.

Success Rates: The success rates are not mentioned, as this is a planned procedure.

Co-funding Requirement: The information does not specify whether co-funding is required.

Summary:

This is a pre-announcement for a planned negotiated procedure for a low to middle value contract by the European Commission, DG COMM, specifically for the European Commission Representation in Lithuania. The project, titled "VIL - Skaitmeninės komunikacijos paslaugos 2025," aims to procure services related to digital communication, social media management, and paid social media advertising. The goal is to enhance the European Commission Representation in Lithuania's digital communication to inform the public and target groups about the EU's activities and benefits to Lithuania, as well as to increase the EKA's visibility as a primary source of EU information in Lithuania.

The procedure identifier is EC-COMM/VNO/2025/LVP/0405-EXA. The main classification according to CPV is 79340000, which stands for advertising and marketing services. The nature of the contract is for services, with a maximum contract duration of 12 months under a framework agreement without reopening of competition.

The key milestones include a start date for expression of interest on 2025-05-20 and a deadline for expression of interest on 2025-08-12. The indicative date for the launch of the negotiated procedure is 2025-08-12. The method of expression of interest is electronic, and interested parties can express their interest through the provided link.

This announcement is not a call for tenders itself but rather a notification of the contracting authority's intention to publish a future negotiated procedure. Therefore, interested parties should monitor the EU Funding & Tenders Portal for the official call for tenders to be published.