Purchase of audiovisual products for the For Our Planet campaign

The European Commission's Directorate-General for Environment intends to initiate a procurement process for audiovisual products as part of the #ForOurPlanet campaign. This contract will cover two seasons, Spring 2026 and Spring 2027, and aims to purchase various visual assets. The expected deliverables include 10 animated GIFs, 2 animated banners, up to 20 still images for online and print use, 10 editable social media templates, 2 still banners, and 2 editable posters, all emphasizing themes of nature restoration.

The procurement opportunity is classified under the CPV codes for environmental services and is expected to last for 24 months. This is a middle or low value procurement, though specific budget details have not been disclosed. The expected process will be a negotiated procedure rather than a competitive tender; however, interested parties will need to submit their expressions of interest electronically.

The expression of interest period will open on November 12, 2025, and close on November 26, 2025, with the negotiated procedure slated to launch on November 27, 2025. While there are no explicit geographic restrictions noted, entities from EU member states and potentially the EEA are encouraged to apply. Small and medium-sized enterprises may face hurdles due to the scale and complexity of the project, as indicated by the SME suitability designation marked as false, signaling a preference for larger production capabilities.

The contracting authority expects submissions to be made electronically through the EU Funding & Tenders Portal, allowing for a streamlined and transparent application process. A question and answer section will be available for potential bidders to clarify details regarding the procurement. This announcement serves as a notification of intent to procure rather than an immediate call for tenders, setting the stage for the future procurement process.

This is a publication announcing the European Commission's, DG ENV Environment, intention to publish a future negotiated low or middle value procedure. It is not a call for tenders.

The procedure identifier is EC-ENV/2025/LVP/0032-EXA.

The description is a contract for the procurement of visual assets for the next 2 seasons of the #ForOurPlanet campaign, the first season to take place in the Spring 2026 and the second in the spring 2027. The purpose of this request is to purchase new audiovisual products for social media, with a strong link to Nature Restoration including: 10 animated GIFs (5 for each season), 2 animated banners (1 per season), up to 20 stills such as images for online and print, editable social media templates (10 per season) and 2 still banners (1 per season), 2 editable posters (1 per season).

The procedure type is a planned negotiated procedure for a middle/low value contract.

The estimated total value is not specified.

The lead contracting authority is the European Commission, DG ENV Environment.

The main classification (CPV) is 90700000 Environmental services.

The nature of the contract is services.

The maximum contract duration is 24 months.

There is no framework agreement.

The start date for expression of interest is 2025-11-12 Europe/Brussels.

The deadline for expression of interest is 26/11/2025 06:59 Europe/Brussels.

The indicative date of launch of the negotiated procedure is 2025-11-27 Europe/Brussels.

The method of expression of interest is electronic.

The address for expression of interest is "Express interest".

A question and answer section is available.

A frequently asked question is: Where can I find the procurement documents for calls for tenders with ‘ExA' in the reference? The answer is: References that feature an ‘ExA’ are not calls for tenders. They are a publication announcing the contracting authority’s intent to launch in the future a low or middle negotiated procedure. This was published on 03/10/2024 17:32.

In summary, the European Commission's DG ENV Environment is planning a negotiated procedure for a low or middle value contract to procure visual assets for the #ForOurPlanet campaign. This includes animated GIFs, banners, stills, social media templates, and posters, all related to Nature Restoration. The contract is expected to last for 24 months. The expression of interest period starts on November 12, 2025, and ends on November 26, 2025. The negotiated procedure is expected to launch on November 27, 2025. This announcement is not a call for tenders, but rather a notification of a future opportunity.

Eligible Applicant Types: The opportunity is a planned negotiated procedure for a middle/low value contract, suggesting that eligible applicants would likely be service providers, companies, or other entities capable of providing audiovisual products. The specific types of eligible applicants are not explicitly stated, but it can be inferred that entities with the capacity to deliver the required services are eligible.

Funding Type: This is a procurement opportunity, specifically a contract for services. The contracting authority, the European Commission, DG ENV, intends to purchase audiovisual products.

Consortium Requirement: The information does not explicitly state whether a single applicant or a consortium is required. However, given the nature of the contract for the procurement of visual assets, it is possible that both single applicants and consortia could be eligible, depending on the specific requirements outlined in the future call.

Beneficiary Scope (Geographic Eligibility): The geographic eligibility is not explicitly mentioned. However, since it is a European Commission procurement, it is likely open to entities within the EU and potentially the EEA, and possibly other countries depending on the specific terms of the call when it is released.

Target Sector: The target sector is environmental services and audiovisual production. Specifically, the contract focuses on the procurement of visual assets for the #ForOurPlanet campaign, which is related to Nature Restoration.

Mentioned Countries: No specific countries are mentioned. The contracting authority is the European Commission, DG ENV, which implies a European scope.

Project Stage: The project stage is procurement of finished audiovisual products. The products are intended for use in the #ForOurPlanet campaign in Spring 2026 and Spring 2027, indicating a need for ready-to-use visual assets.

Funding Amount: The opportunity is described as a "middle/low value contract," but the estimated total value is not specified. This suggests the funding amount is likely in the range of under €200k, but this is speculative.

Application Type: The application type is a planned negotiated procedure. This means that after the expression of interest, selected applicants will be invited to negotiate the terms of the contract.

Nature of Support: The beneficiaries will receive money in exchange for providing audiovisual services. This is a service contract where payment is made upon delivery of the agreed-upon products.

Application Stages: The application process appears to involve at least two stages: an expression of interest and a subsequent negotiated procedure for selected applicants.

Success Rates: The success rates are not mentioned. As this is a planned negotiated procedure, the success rate will depend on the number of applicants expressing interest and the selection criteria used to invite applicants to the negotiation stage.

Co-funding Requirement: There is no mention of a co-funding requirement.

Summary: This is a pre-announcement for a future negotiated procurement procedure by the European Commission, DG ENV, for the purchase of audiovisual products. The contract aims to acquire visual assets for the #ForOurPlanet campaign, focusing on Nature Restoration, for use in social media in Spring 2026 and Spring 2027. The required assets include animated GIFs, animated banners, stills for online and print use, editable social media templates, and editable posters. The procedure is planned as a negotiated procedure for a middle/low value contract. The start date for expression of interest is planned for 2025-11-12, with a deadline of 2025-11-26. The indicative date for the launch of the negotiated procedure is 2025-11-27. Interested parties must submit their expression of interest electronically. This announcement is not a call for tenders, but rather a notification of the contracting authority's intention to launch a negotiated procedure in the future.