Promotional Gadgets "Made in Europe"

Overview

This publication announces a future EU procurement opportunity from the European Commission, specifically the DG COMM, for the supply of promotional items branded as "Made in Europe." The aim is to establish a four-year framework contract (maximum duration of 48 months) to provide promotional gadgets for public events, particularly for Europe Day celebrations. It has been decided that only items produced in Europe will be distributed as promotional materials on behalf of the European Commission in Austria.

The type of procurement is classified as a planned negotiated procedure aimed at middle or low-value contracts. While the specific funding amount is not disclosed, it is established that this opportunity will require suppliers to submit expressions of interest electronically. The procedure identifier is EC-COMM/VIE/2025/MVP/0665-EXA.

Key dates include the start for expressions of interest, which will open on November 25, 2025, with a deadline for submissions set for December 2, 2025. An indicative date for launching the negotiated procedure is December 3, 2025.

Eligible applicant types are likely to include suppliers and manufacturers capable of producing promotional items within Europe. However, it is notably marked unsuitable for small and medium enterprises (SMEs), indicating a preference for larger and more established suppliers.

The geographic eligibility is confined to suppliers of items that meet the "Made in Europe" requirement, which entails that the products must be manufactured within EU or broader European jurisdictions.

This procurement does not require co-funding from suppliers. The intention is to use a framework agreement that will not reopen competition, allowing for greater flexibility with varying purchase orders needed throughout the contract period.

This announcement is not an immediate call for tenders but rather serves as a preliminary notice. Interested suppliers should prepare for submission according to the stated timeline and format. The complete procurement documents will be available when the full tender call is officially published.

Detail

This is a publication announcing the European Commission's, specifically DG COMM's, intention to publish a future negotiated low or middle value procedure for promotional gadgets "Made in Europe". This is not a call for tenders. The procedure identifier is EC-COMM/VIE/2025/MVP/0665-EXA. The Representation (presumably the European Commission Representation in Austria) intends to buy promotional items for public events and Europe Day. A decision has been made that only articles made in Europe should be given away as promotional materials in the name of the European Commission, Representation in Austria. The contracting authority intends to conclude a framework contract for four years and place purchase orders when needed. The procedure type is a planned negotiated procedure for a middle/low value contract. The estimated total value is not specified. The lead contracting authority is the Europäische Kommission, DG COMM Communication. The main classification (CPV) code is 39294100 Information and promotion products. The nature of the contract is supplies. The maximum contract duration is 48 months. The framework agreement is a framework agreement without reopening of competition. The start date for expression of interest is 2025-11-25 Europe/Brussels. The deadline for expression of interest is 03/12/2025 06:59 Europe/Vienna. The indicative date of launch of the negotiated procedure is 2025-11-28 Europe/Vienna. The method of expression of interest is electronic. The address for expression of interest is "Express interest". Submissions must be sent exclusively at the address for submission given.

A frequently asked question is: Where can I find the procurement documents for calls for tenders with ‘ExA' in the reference? The answer is: References that feature an ‘ExA’ are not calls for tenders. They are a publication announcing the contracting authority’s intent to launch in the future a low or middle negotiated procedure. This answer was published on 03/10/2024 17:32.

In summary, the European Commission Representation in Austria plans to launch a negotiated procedure to establish a four-year framework contract for the supply of promotional items "Made in Europe". These items will be used for public events and Europe Day celebrations. The contracting authority, DG COMM, will only consider articles manufactured within Europe. This announcement serves as a preliminary notice, inviting interested parties to express their interest electronically. The actual call for tenders will be launched at a later date. The key dates to remember are the start date for expression of interest (2025-11-25) and the deadline for expression of interest (03/12/2025).

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Breakdown

Eligible Applicant Types: The eligible applicant types are not explicitly stated, but given the nature of the procurement, it is likely open to companies, including SMEs and potentially larger enterprises, that can supply promotional items. The requirement that the items be "Made in Europe" suggests that the applicants must be manufacturers or suppliers based in Europe.

Funding Type: This is a procurement opportunity, specifically a planned negotiated procedure for a middle/low value contract. The nature of the contract is supplies.

Consortium Requirement: The information does not explicitly state whether a consortium is required or if a single applicant is sufficient. However, given the nature of the procurement for promotional items, it is likely that both single applicants and consortia of suppliers could be eligible.

Beneficiary Scope (Geographic Eligibility): The geographic eligibility is focused on companies that can provide products "Made in Europe." This implies that the beneficiaries should be based in the EU or other European countries where products are manufactured.

Target Sector: The target sector is the supply of promotional items, specifically "Information and promotion products" as indicated by the CPV code 39294100. This includes the manufacturing and supply of gadgets and promotional materials.

Mentioned Countries: Austria is mentioned as the location of the European Commission Representation that intends to buy the promotional items. The requirement "Made in Europe" implies a focus on European countries in general.

Project Stage: This opportunity is for the supply of goods, so the relevant stage is commercialization and supply. The products are already expected to be manufactured and ready for purchase.

Funding Amount: The funding range is described as a "middle/low value contract," but the estimated total value is not specified.

Application Type: The application type is a planned negotiated procedure. There is an expression of interest phase, with electronic submissions required.

Nature of Support: The beneficiaries will receive money in exchange for supplying promotional items.

Application Stages: The application process involves at least two stages: an expression of interest and a subsequent negotiated procedure.

Success Rates: Success rates are not mentioned. As this is a negotiated procedure, the success rate will depend on the number of companies invited to negotiate and the competitiveness of their offers.

Co-funding Requirement: Co-funding is not mentioned, and it is unlikely to be required for a procurement contract of this nature.

Summary:

This is a pre-announcement of a planned call for tenders by the European Commission Representation in Austria. The Representation intends to establish a four-year framework contract for the supply of promotional items to be used at public events and for Europe Day celebrations. A key requirement is that all promotional items must be "Made in Europe." This procurement is classified as a negotiated procedure for a middle/low value contract. The procedure identifier is EC-COMM/VIE/2025/MVP/0665-EXA. The main classification according to CPV is 39294100, which refers to information and promotion products. The maximum contract duration is 48 months. The start date for expression of interest is planned for 2025-11-25, with a deadline of 2025-12-03. The indicative date for the launch of the negotiated procedure is 2025-11-28. Interested suppliers must submit their expression of interest electronically via the provided link. This is not a call for tenders yet, but rather an announcement of an upcoming opportunity. The European Commission, DG COMM Communication is the lead contracting authority.

Short Summary

Impact
The funding aims to establish a framework contract for the supply of promotional items made in Europe for public events and Europe Day celebrations.
Applicant
Suppliers and vendors capable of manufacturing or supplying promotional items and gadgets are needed to execute the project.
Developments
The activities will focus on the procurement of promotional gadgets classified under CPV code 39294100.
Applicant Type
This funding is designed for suppliers and vendors of promotional items, specifically those that can provide European-made products.
Consortium
The procurement is typically for single applicants, though subcontracting may be allowed.
Funding Amount
The estimated funding amount is not specified, but it is categorized as a middle/low value contract.
Countries
Austria is explicitly mentioned as the location of the European Commission Representation, with a preference for products made in EU or EEA countries.
Industry
This funding targets the promotional items sector, specifically for public events and institutional communications.

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