MFF Campaign

The European Commission, specifically its Directorate-General for Communication (DG COMM), has announced a forthcoming negotiated procedure for a service contract aimed at developing and producing communication campaign assets for nine EU-funded projects located in Belgium. This initiative is focused on the next Multi-annual Financial Framework (MFF) and seeks to enhance public understanding of EU funding.

Eligible applicants are primarily large service providers and communication agencies with expertise in strategic campaign development, storytelling, and editorial content production. The opportunity is not particularly suited for small and medium-sized enterprises, as indicated by its complexity and scale. Notably, applicants must exhibit native-level proficiency in Belgium's official languages—Dutch, French, and German—and possess a thorough understanding of the regional context, media landscape, and cultural sensitivities.

The funding type is characterized as a service contract, meaning that the selected tenderer will receive monetary compensation for the services rendered. This is not a grant-based funding opportunity. The project is currently at the implementation and production stage. While the exact funding amount has not been specified, it is classified as a middle to low-value contract.

This is an open tender procedure with the expression of interest phase scheduled to commence on August 11, 2025, and conclude by August 23, 2025. The launch of the negotiated procedure is expected on August 27, 2025. The contract duration will last a maximum of 18 months, and the services being sought will focus on creating campaign assets that reflect the benefits and impacts of EU funding in a communicative manner.

Additionally, there will be a separate contract for media buying that will operate alongside this service procurement. The announcement is part of a strategic effort to prepare for the upcoming MFF, which plays a crucial role in funding various EU priorities and programs. This procurement opportunity represents a significant chance for qualified service providers to engage in important EU projects and enhance awareness of EU funding in Belgium.

This is a publication announcing the European Commission's, DG COMM Communication, intention to publish a future negotiated low or middle value procedure. It is not a call for tenders. The procedure identifier is EC-COMM/2025/MVP/0430-EXA.

The selected tenderer will support the Representation in the strategic development of a campaign on the next Multi-annual Financial Framework, as part of a semi-decentralised strategy of DG COMM. The service provider will be in charge of the preparation and production of the campaign assets of nine EU-funded projects in Belgium. It is essential to develop the creative and editorial assets with specialised storytellers, with a thorough understanding of the regional context, sensitivities, journalistic style, media landscape and behaviour, as well as a native-level knowledge of the national languages. This negotiated service contract will be complemented by a second contract for the media buying of the campaign, which will be done through a corporate Framework contract.

The procedure type is a planned negotiated procedure for a middle/low value contract. The estimated total value is not specified. The lead contracting authority is the European Commission, DG COMM Communication. The main classification (CPV) code is 79416100 Public relations management services. The nature of the contract is for services. The maximum contract duration is 18 months. There is no framework agreement.

The start date for expression of interest is 2025-08-11 Europe/Brussels. The deadline for expression of interest is 23/08/2025 05:59 Europe/Brussels. The indicative date of launch of the negotiated procedure is 2025-08-27 Europe/Brussels.

Submissions must be sent exclusively at the address for submission given. The method of expression of interest is electronic.

A question and answer section is available. One question has been answered: Where can I find the procurement documents for calls for tenders with ‘ExA' in the reference? References that feature an ‘ExA’ are not calls for tenders. They are a publication announcing the contracting authority’s intent to launch in the future a low or middle negotiated procedure. This was published on 03/10/2024 17:32.

In summary, this is a pre-announcement for a future negotiated contract related to a campaign on the next Multi-annual Financial Framework. The European Commission's DG COMM intends to contract a service provider to support the strategic development and production of campaign assets for nine EU-funded projects in Belgium. The selected tenderer will need to demonstrate a strong understanding of the Belgian regional context, media landscape, and languages. The actual call for tenders is expected to be launched around August 27, 2025, with expressions of interest due by August 23, 2025. This announcement serves as an early notice for potential bidders to prepare for the upcoming opportunity. The contract will focus on creative and editorial asset development, while media buying will be handled separately through a corporate framework contract.

Eligible Applicant Types: The opportunity seeks a service provider, implying that eligible applicants are likely to be companies or organizations capable of providing public relations management services. This could include SMEs, large enterprises, or other entities with relevant expertise.

Funding Type: This is a planned negotiated procedure for a middle/low value contract, indicating a procurement or service contract. The selected tenderer will receive a service contract.

Consortium Requirement: The information does not explicitly state whether a consortium is required or if a single applicant is sufficient. However, the description focuses on the capabilities of "the selected tenderer," which suggests that a single applicant is permissible.

Beneficiary Scope (Geographic Eligibility): The opportunity focuses on a campaign related to EU-funded projects in Belgium, implying that applicants should have a thorough understanding of the regional context, sensitivities, journalistic style, media landscape, and behavior in Belgium, as well as a native-level knowledge of the national languages. While not explicitly stated, this strongly suggests that applicants should be based in Belgium or have significant operations and expertise in Belgium.

Target Sector: The target sector is public relations management services, specifically related to the strategic development of a campaign on the next Multi-annual Financial Framework (MFF). This falls under the broader category of marketing and communication.

Mentioned Countries: Belgium is explicitly mentioned as the location for the EU-funded projects and the target of the campaign.

Project Stage: The project stage is the development and production of campaign assets, indicating a development and implementation phase.

Funding Amount: The opportunity is described as a "middle/low value contract," but the estimated total value is not specified.

Application Type: The application type is a planned negotiated procedure, which will be launched after an expression of interest phase.

Nature of Support: Beneficiaries will receive money in exchange for services rendered under the service contract.

Application Stages: The application process involves at least two stages: an expression of interest and a subsequent negotiated procedure.

Success Rates: The success rates are not mentioned in the provided text.

Co-funding Requirement: The information does not explicitly mention a co-funding requirement.

Summary:

This opportunity is a planned negotiated procedure for a middle/low value service contract, initiated by the European Commission, DG COMM. The project aims to develop and produce campaign assets for nine EU-funded projects in Belgium, focusing on the next Multi-annual Financial Framework (MFF). The selected tenderer will support the Representation in the strategic development of the campaign. The service provider must have a deep understanding of the Belgian regional context, media landscape, and languages. The procedure involves an expression of interest phase, followed by a negotiated procedure. The maximum contract duration is 18 months. The indicative date of launch of the negotiated procedure is 2025-08-27. The main classification is public relations management services. A second contract for media buying will complement this contract.