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Local campaign to fight disinformation with media literacy skills

3afce56b-2dbc-4395-ab6a-6bac0e42743c-EXAForthcomingTender1 month ago1 month agoJune 19th, 2025

Overview

This summary outlines an EU grant opportunity for a local campaign aimed at combating disinformation through media literacy skills. The initiative, led by the European Commission's Directorate-General for Communication (DG COMM), is structured as a procurement contract with a total estimated value of 25,000 EUR, designated for a 12-month service period. The focus is on service providers that can execute advertising campaigns.

Eligible applicants are not explicitly defined, but due to the nature of the campaign, it is inferred that entities capable of delivering relevant services, such as NGOs or specialized firms, may apply. There is no consortium requirement; applications can be submitted by individual applicants. Geographic eligibility is implied to be open to entities across the European Union, reflecting the European Commission's funding programs.

The target sector of the contract falls under the classification of public-relations services, particularly concerning the development of media literacy and public awareness campaigns. No specific countries are mentioned within the documentation; however, the focus appears to center on Finland, given the procedure identifier.

The project is in the implementation stage, as it seeks to deliver a ready-defined campaign rather than explore new ideas or research. Interested parties should prepare for an open call with electronic submissions, which is anticipated to start on July 3, 2025, following a July 2, 2025 registration deadline. This is a pre-announcement for a planned negotiated procedure, indicating that while the call is not open yet, expressions of interest are invited.

Funding will be disbursed as monetary compensation for completed services with no requirement for co-funding. The opportunity is characterized as having a straightforward application process, typically limited to a single stage of submission followed by evaluation.

Success rates and specific details about application stages remain undefined in the data, but the indications point towards a competitive process for low-value contracts.

In conclusion, this pre-announcement signals an intent to launch a future negotiated procedure for a campaign focusing on disinformation challenges via media literacy initiatives, inviting prospective participants to express interest electronically in advance of the formal call for tenders.

Detail

This is a publication announcing the intent to launch a future negotiated low or middle value procedure, not a call for tenders.

The procedure identifier is EC-COMM/HEL/2025/LVP/0351-EXA.

The description of the procedure is a local campaign to fight disinformation with media literacy skills.

The procedure type is a planned negotiated procedure for a middle/low value contract.

The estimated total value is 25000 EUR.

The lead contracting authority is Euroopan komissio, DG COMM Communication.

The main classification (CPV) is 79341400 Advertising campaign services.

The nature of the contract is for services.

The maximum contract duration is 12 months.

There is no framework agreement.

The start date for expression of interest is 2025-06-19 Europe/Brussels.

The deadline for expression of interest is 03/07/2025 03:59 Europe/Helsinki.

The indicative date of launch of the negotiated procedure is 2025-07-03 Europe/Helsinki.

The method of expression of interest is electronic.

The address for expression of interest is through the "Express interest" link.

Submissions must be sent exclusively at the address for submission given below.

A question and answer section is available.

A frequently asked question is: Where can I find the procurement documents for calls for tenders with ‘ExA' in the reference? The answer is: References that feature an ‘ExA’ are not calls for tenders. They are a publication announcing the contracting authority’s intent to launch in the future a low or middle negotiated procedure. This was published on 03/10/2024 16:32.

In summary, this is a pre-announcement for a future low to middle value negotiated procedure, specifically a contract for a local campaign aimed at combating disinformation through media literacy skills. The European Commission's DG COMM intends to launch this procedure with an estimated value of 25,000 EUR. The contract will be for services related to advertising campaigns, with a maximum duration of 12 months. Parties interested in participating need to express their interest electronically, with a deadline of July 3, 2025. The actual call for tenders is expected to be launched shortly thereafter. This pre-announcement serves to inform potential bidders of the upcoming opportunity and allows them to prepare for the formal tendering process.

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Breakdown

Eligible Applicant Types: The information provided does not explicitly define eligible applicant types. However, given the nature of the contract (services related to an advertising campaign) and the estimated value, it is likely that eligible applicants could include SMEs, advertising agencies, consulting firms, non-profits with relevant expertise, or other organizations capable of delivering advertising and media literacy campaigns.

Funding Type: This is a planned negotiated procedure for a middle/low value contract, indicating a procurement opportunity. The contracting authority intends to publish a future negotiated procedure.

Consortium Requirement: The information does not specify whether a single applicant or a consortium is required. This detail will likely be available when the actual call for tenders is published.

Beneficiary Scope (Geographic Eligibility): The call is for a "Local campaign to fight disinformation," and the procedure identifier includes "HEL," suggesting a focus on Helsinki or Finland. The lead contracting authority is the European Commission, DG COMM, implying that the opportunity is likely open to entities within the EU, and potentially the EEA, but with a specific focus on activities within Finland.

Target Sector: The target sector is media literacy and fighting disinformation. The specific services sought fall under advertising campaign services, as indicated by the CPV code 79341400.

Mentioned Countries: Finland (specifically Helsinki is implied by the procedure identifier "HEL").

Project Stage: The project stage is not explicitly mentioned. However, since this is a call for tenders for a "Local campaign to fight disinformation with media literacy skills," the expected project stage is likely to be at the implementation or execution phase. The selected entity will be expected to design and execute a campaign.

Funding Amount: The estimated total value of the contract is 25,000 EUR, placing it in the under €50k range.

Application Type: This is not a call for tenders but a publication announcing the contracting authority’s intention to publish a future negotiated low or middle value procedure. The method of expression of interest is electronic.

Nature of Support: Beneficiaries will receive money in exchange for services rendered, specifically for delivering the advertising campaign services.

Application Stages: The information indicates an expression of interest stage, followed by a negotiated procedure. Therefore, there are at least two stages: expression of interest and participation in the negotiated procedure.

Success Rates: Success rates are not mentioned in the provided information.

Co-funding Requirement: The information does not specify whether co-funding is required.

Summary:

This is a pre-announcement for a planned negotiated procedure by the European Commission, DG COMM, for a low to middle value contract estimated at 25,000 EUR. The project aims to implement a local campaign in Finland (specifically Helsinki is implied) to fight disinformation through media literacy skills. The contracting authority will seek advertising campaign services, and the contract duration is expected to be 12 months. This announcement is not a call for tenders itself, but rather a notification of the intent to launch a negotiated procedure in the future. Interested parties are invited to express their interest electronically, with a deadline of July 3, 2025. The indicative date for the launch of the negotiated procedure is July 3, 2025. The procedure identifier is EC-COMM/HEL/2025/LVP/0351-EXA. The main classification according to CPV is 79341400, which refers to advertising campaign services.

Short Summary

Impact
The funding aims to implement a local campaign to fight disinformation through media literacy skills.
Applicant
Applicants should possess expertise in public relations and media literacy campaign execution.
Developments
The activities will focus on developing and executing a campaign to enhance media literacy and combat disinformation.
Applicant Type
The funding is designed for specialized organizations capable of delivering public-relations services, likely including NGOs and advertising agencies.
Consortium
Single applicants are permitted, as no consortium requirement is specified.
Funding Amount
€25,000
Countries
The opportunity is likely open to entities within the EU, with a specific focus on activities in Finland.
Industry
The funding targets the marketing sector, specifically public relations and media literacy initiatives.