Kogukonna haldur 2026 (eesti ja vene keeles)

This summary details a planned procurement opportunity titled "Kogukonna haldur 2026 (eesti ja vene keeles)," which translates to "Community Manager 2026 (in Estonian and Russian languages)." This is a service contract issued by the European Commission's Directorate-General for Communication, specifically targeting the Russian-speaking community in Estonia over a period of 13 months. The opportunity is classified under the CPV code 79416200, which pertains to public relations consultancy services.

The main responsibilities of the community manager will include communicating EU-related information effectively, monitoring Russian-language media, organizing community events, managing interactions on social media platforms in both Estonian and Russian, monitoring public sentiment, and providing insights for content optimization to enhance engagement.

Eligible applicants are expected to be service providers, consulting firms, or individuals with expertise in community management and communication, especially within bilingual contexts. The procurement process will be a negotiated procedure, which allows the contracting authority to invite selected candidates for submissions and subsequent negotiations.

The geographical focus of the contract is specifically on Estonia, reflecting the service's target demographic. Although the precise funding amount is not disclosed, it is categorized as low to middle value, indicating that the contract's value could range from tens of thousands to a few hundred thousand euros.

Interested candidates must express their intent electronically by September 24, 2025, with the anticipated launch date of the tender process set for September 26, 2025. This announcement serves as a pre-notification for the forthcoming tender, providing potential applicants time to prepare for participation in the tendering process once it is officially opened. A public Q&A section offers clarifications, confirming that this publication is not a direct call for tenders but an intention to launch a future procurement opportunity.

This is a publication announcing the contracting authority’s intention to publish a future negotiated low or middle value procedure, not a call for tenders. More information can be found via a link provided. Submissions must be sent exclusively at the address for submission given.

The procedure identifier is EC-COMM/TLL/2025/MVP/0467-EXA. The title of the planned call for tenders is Kogukonna haldur 2026 (eesti ja vene keeles), which translates to Community Manager 2026 (Estonian and Russian).

The description of the planned call for tenders is as follows: This call for tenders covers community management services in Estonian and Russian. Under the guidance of the Communication Department of the European Commission Representation in Estonia, the service provider (community manager) will communicate with the Russian-speaking community in Estonia, help share EU-related information, monitor Russian-language media, and organize events and meetings to strengthen relations within the Russian-speaking community. The community manager will interact with the Representation's social media followers, answer their questions and messages in Estonian and Russian, monitor emerging trends or threats in our channels, assess our online audience's attitudes towards various topics, provide overviews, and offer recommendations on how to optimize content for better engagement.

The procedure type is a planned negotiated procedure for a middle/low value contract. The lead contracting authority is the European Commission, DG COMM Communication. The main classification (CPV) code is 79416200 Public relations consultancy services. The nature of the contract is for services. The maximum contract duration is 13 months. There is no framework agreement.

The start date for expression of interest is 2025-09-09 Europe/Brussels. The deadline for expression of interest is 24/09/2025 04:59 Europe/Tallinn. The indicative date of launch of the negotiated procedure is 2025-09-26 Europe/Tallinn.

The method of expression of interest is electronic. The address for expression of interest is via a link to "Express interest".

A public Q&A section exists. One question is answered: Where can I find the procurement documents for calls for tenders with ‘ExA' in the reference? The answer is: References that feature an ‘ExA’ are not calls for tenders. They are a publication announcing the contracting authority’s intent to launch in the future a low or middle negotiated procedure. This was published on 03/10/2024 17:32.

In summary, this is a pre-announcement for a future tender opportunity from the European Commission Representation in Estonia. They are planning to launch a negotiated procedure to hire a community manager who can engage with the Russian-speaking population in Estonia. The community manager will be responsible for disseminating EU information, monitoring media, organizing events, managing social media interactions in both Estonian and Russian, and providing insights on audience trends. The actual call for tenders is expected to be launched around September 26, 2025, with expressions of interest due by September 24, 2025. This announcement is simply to inform potential applicants of the upcoming opportunity so they can prepare.

Eligible Applicant Types: The opportunity seeks a "teenuseosutaja (kogukonna haldur)", which translates to "service provider (community manager)". This suggests eligible applicants could be service providers, consulting firms, or potentially individuals with relevant experience in public relations, communication, and community management. The exact eligible applicant types will be defined in the future call for tenders.

Funding Type: This is a planned call for tenders, indicating a procurement process. The "Nature of the contract" is specified as "services". Therefore, the funding type is a service contract.

Consortium Requirement: The description refers to a single "teenuseosutaja", suggesting a single applicant is likely required. However, the final call for tenders will specify whether a consortium is permissible or required.

Beneficiary Scope (Geographic Eligibility): The service is focused on the "venekeelse kogukonnaga Eestis" (Russian-speaking community in Estonia) and is managed by the "Euroopa Komisjoni Eesti esinduse" (European Commission Representation in Estonia). This strongly suggests that applicants should be based in or have a significant presence in Estonia. The geographic eligibility will be definitively stated in the future call for tenders.

Target Sector: The target sector is public relations and communication, specifically related to EU communication towards the Russian-speaking community in Estonia. The CPV code provided, 79416200, confirms this, as it refers to "Public relations consultancy services".

Mentioned Countries: Estonia.

Project Stage: The project involves providing ongoing community management services, including communication, media monitoring, and event organization. This suggests the project stage is operational or implementation.

Funding Amount: The opportunity is described as a "negotiated low or middle value procedure". While the exact amount is not specified, this indicates the contract value is likely to be in the range of tens of thousands to a few hundred thousand euros. The "Estimated total value" is not provided in the current announcement.

Application Type: The application type will be a "negotiated procedure". This means that the contracting authority will invite selected candidates to submit tenders and negotiate the terms of the contract. The initial step is to express interest electronically.

Nature of Support: The beneficiaries will receive money in exchange for providing community management services.

Application Stages: Based on the information provided, there are at least two stages: 1) Expression of interest, 2) Submission of a tender following an invitation to the negotiated procedure.

Success Rates: Since this is a planned negotiated procedure, the success rates are difficult to estimate at this stage. Negotiated procedures typically involve a limited number of invited candidates, which could imply a higher success rate compared to open calls. However, the actual success rate will depend on the number of candidates invited and the quality of their tenders.

Co-funding Requirement: The information does not explicitly mention a co-funding requirement. It is likely that no co-funding is required, but this will be confirmed in the future call for tenders.

Summary:

This is a pre-announcement for a future negotiated tender procedure by the European Commission Representation in Estonia. The tender aims to find a service provider, a "Kogukonna haldur" or community manager, to engage with the Russian-speaking community in Estonia. The community manager will be responsible for communicating EU-related information, monitoring Russian-language media, organizing events, managing social media engagement, and providing insights on public sentiment. The contract is expected to be of low to middle value, with a maximum duration of 13 months. The first step for interested parties is to express their interest electronically, with a deadline of September 24, 2025. The indicative date for launching the negotiated procedure is September 26, 2025. This announcement is not a call for tenders itself, but rather a notification of the European Commission's intention to launch the tender in the future.