Information, promotion and marketing campaigns or stand-alone actions related to the agri-food sector

The European Research Executive Agency (REA) has launched a tender, identified as REA2025OP0007, for organizing promotion and marketing campaigns related to the agri-food sector. This initiative aims to execute campaigns targeting third countries to support EU promotion initiatives in alignment with Regulation (EU) n°1144/2014. The estimated total budget for this procurement contract is €30 million, and the maximum duration of the contract can extend up to 48 months.

The tender is classified under CPV code 79341400, which pertains to advertising campaign services. The procedure is categorized as an open call, allowing submissions from a wide range of economic operators. Submissions must be done electronically through the Funding and Tenders Portal, with a submission deadline set for June 6, 2025, at 13:00 Europe/Brussels.

Eligibility for applicants is broad; while the tender does not specifically promote small and medium-sized enterprises (SMEs), they can participate as long as they meet the necessary qualifications. The contracting authority has stated that single applicants or consortia are welcome, and subcontractors based outside the EU, including those in the USA, may also be involved in the project.

Evaluation criteria for the tenders will focus on suitability for professional activity, economic and financial standing, as well as technical and professional abilities, assessing proposals primarily based on quality (70%) relative to cost (30%). The contract is structured as a framework agreement, which includes a reopening of competition procedures.

Key milestones involve public opening events on June 10, 2025, and strict deadlines for inquiries, which are constrained to submissions made before May 27, 2025, at 05:00 Europe/Brussels.

There are numerous documents associated with the tender, including an invitation to tender letter, financial offer forms, and drafts outlining the service framework. These documents provide insights into various requirements and the structure of the submission process, which necessitates the inclusion of a Participant Identification Code (PIC) for all tenderers.

Submissions must adhere to electronic submission regulations, including file limitations (maximum of 50 MB per file and 200 files total), with the system designed to support 24 official EU languages and encrypt documents to maintain confidentiality during the submission process.

In summary, REA2025OP0007 calls for competitive bids to enhance the visibility of EU agri-food products through marketing campaigns in non-EU countries, with parameters set for electronic submission and financial management, encouraging a diverse range of organizations to participate actively in the tendering process.

The European Research Executive Agency (REA) has published an invitation to tender REA2025OP0007 for promotion and marketing campaigns related to the agri-food sector. The tender concerns the organization of agri-food promotion campaigns in third countries to support EU promotion initiatives, in line with Regulation (EU) n°1144/2014. The implementation of these measures is managed by the Agri-Food promotion, Environmental Observation and Innovative Governance Unit in the REA.

The procedure identifier is REA/2025/OP/0007. The submission method is electronic and open for submission. The estimated total value is 30,000,000 EUR. The TED publication date is 10/04/2025. The lead contracting authority is the European Research Executive Agency (REA). The main classification (CPV) code is 79341400 Advertising campaign services. The nature of the contract is for services. The maximum contract duration is 48 months. The award method is best price-quality ratio. It is a framework agreement with reopening of competition.

Selection criteria include suitability to pursue the professional activity, economic and financial standing, and technical and professional ability. Detailed information on these criteria can be found in the procurement documents.

Key milestones include the TED publication date on 10/04/2025, the date and time of public opening on 10/06/2025 at 13:00 Europe/Brussels, and the deadline for receipt of tenders on 06/06/2025 at 13:00 Europe/Brussels. The contracting authority is not bound to reply to questions submitted after 27/05/2025 at 05:00 Europe/Brussels.

The following documents are available for download:

ENEN-Invitation to tender REA2025OP0007 Promotion and Marketing Campaigns Invitation letter, published on 14/05/2025, Version 2.
ENTENDER SPECIFICATIONS REA2025OP0007 Promotion and Marketing Campaigns Tender specifications, published on 10/04/2025, Version 1.
ENAnnex 2 - Declaration-of-honour-tenders- REA2025OP0007 Declaration on honour (tender), published on 10/04/2025, Version 1.
ENAnnex 6 - Part B - Financial Offer Form for Case Study Financial offer form, published on 10/04/2025, Version 1.
ENAnnex 7 - Draft Service FWC REA2025OP0007 1 Draft contract, published on 10/04/2025, Version 1.
ENAnnex 8 - Supporting Evidence Technical and Professional Capacity Other invitation to tender document, published on 10/04/2025, Version 1.
ENAnnex 9 - Mandatory KPIs per project Other invitation to tender document, published on 10/04/2025, Version 1.
ENAnnex 10 - Stand Design - Reference Other invitation to tender document, published on 10/04/2025, Version 1.
ENAnnex 11 - Important requirements Other invitation to tender document, published on 10/04/2025, Version 1.
ENAnnex 12 - Rules to deliver pictures Other invitation to tender document, published on 10/04/2025, Version 1.

Submissions must be sent exclusively via electronic submission.

Several questions and answers have been published:

Question: In the Overall Framework Management section, the roles of Framework Director, Project Director, and Project Manager are mentioned. The profiles for the positions required under the criteria relating to the team delivering the service are the ones specified in Annex 8, which reflects the criteria B1 to B8 specified. Published on 23/05/2025 19:56

Question: Could you please clarify whether criterion T1 encompasses all the criteria under sections A1 to A4 and B1 to B8, as criterion T1. You refer to Annex 1. List of documents to be submitted with the tender or during the procedure and to Annex 8. Supporting Evidence for the Technical and Professional Capacity Criteria. Published on 23/05/2025 19:54

Question: We would like to clarify if the evidence documents specified under VI EVIDENCE ON EXCLUSION CRITERIA in the Declaration of honour. As stated in Annex 2. Declaration on Honour on exclusion and selection criteria, the tender specifications set out in detail which involved entities must provide the appropriate evidence. Published on 19/05/2025 21:04

Question: Is it permissible to include organisations established outside the EU, such as those based in the USA, as subcontractors and/or. Yes, this is allowed. Please refer to Section 2.4 Ways to submit a tender: how can economic operators organise themselves to submit a tender? where it is stated that, in order to fulfil. Published on 19/05/2025 17:39

Question: Could you please add the ANNEX 8: Supporting Evidence for the Technical and Professional Capacity Criteria as a word (editable). Please note the editable version has been provided as requested. Published on 16/05/2025 16:36

Question: 1. We would like to ask for clarification regarding Annex 4 List of Identified Subcontractors, specifically the requirement to. 1) By filling in the form available in Annex 4 - List of identified subcontractors, tenderers are required to give an indication of the proportion of the contract that they intend to. Published on 15/05/2025 18:03

Question: Hi, our questions are: 1) in a joint tender, for the financial criteria, can we rely on a partner to comply with this specific c. Please refer to Section 2.4 Ways to submit a tender: how can economic operators organise themselves to submit a tender? and in particular: 1) Yes, it is possible that only one member. Published on 02/05/2025 16:24

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In summary, this tender opportunity, REA2025OP0007, is an invitation by the European Research Executive Agency (REA) for companies to submit proposals for organizing promotion and marketing campaigns for EU agri-food products in countries outside the EU. The goal is to boost the visibility and sales of these products in line with EU regulations. The total estimated budget is 30 million euros, and the contract will be awarded based on the best price-quality ratio. Companies interested in applying must submit their tenders electronically by June 6, 2025, and ensure they meet the eligibility and selection criteria outlined in the tender documents. A key requirement is having a Participant Identification Code (PIC). The tender documents provide detailed specifications, including required declarations, financial offer forms, draft contracts, and rules for submitting supporting evidence.

Eligible Applicant Types: The eligible applicant types are not explicitly stated, but based on the nature of procurement, it is likely open to economic operators, which can include companies (SMEs, large enterprises), organizations, and potentially public entities with the capacity to deliver advertising campaign services. The Q&A section clarifies that organizations established outside the EU, such as those based in the USA, can participate as subcontractors.

Funding Type: Procurement. This is a call for tenders, indicating a procurement process where the contracting authority (European Research Executive Agency REA) is seeking services.

Consortium Requirement: Both single applicants and consortia are allowed. The Q&A section clarifies that in a joint tender, financial criteria can be met by one of the partners.

Beneficiary Scope (Geographic Eligibility): The geographic eligibility is broad, as organizations established outside the EU (e.g., USA) can participate as subcontractors. The primary focus is on organizations capable of conducting agri-food promotion campaigns in third countries.

Target Sector: Agriculture/Food, Marketing. The tender is specifically focused on information, promotion, and marketing campaigns related to the agri-food sector.

Mentioned Countries: United States of America (USA) is mentioned as a country where subcontractors can be based. The focus of the campaigns is on third countries (non-EU).

Project Stage: The project stage is implementation/execution. The tender is for the organization of promotion and marketing campaigns, implying that the strategy and planning phases are already defined.

Funding Amount: The estimated total value is 30,000,000 EUR.

Application Type: Open call. The procedure type is explicitly stated as an open procedure.

Nature of Support: Money. The selected tenderer will receive a service contract in exchange for delivering promotion and marketing campaign services.

Application Stages: The number of application stages is not explicitly stated, but it involves at least one stage of submitting a tender, followed by evaluation based on selection criteria (suitability to pursue professional activity, economic and financial standing, technical and professional ability).

Success Rates: Success rates are not mentioned.

Co-funding Requirement: Co-funding requirements are not mentioned.

Summary:

This is a call for tenders (REA2025OP0007) issued by the European Research Executive Agency (REA) for "Promotion and Marketing Campaigns" in the agri-food sector. The tender concerns the organization of agri-food promotion campaigns in third countries to support EU promotion initiatives, aligning with Regulation (EU) n°1144/2014. The estimated total value of the tender is 30,000,000 EUR, and the maximum contract duration is 48 months. The procedure is an open procedure, meaning any eligible economic operator can submit a tender. Submissions must be electronic. The deadline for receipt of tenders is 06/06/2025 at 13:00 Europe/Brussels. The award method is based on the best price-quality ratio, and the contract will be a framework agreement with reopening of competition. Selection criteria include suitability to pursue the professional activity, economic and financial standing, and technical and professional ability. Organizations can participate as single applicants or as part of a consortium. Subcontractors from outside the EU, such as those based in the USA, are allowed. The eSubmission system supports various file types, with a maximum attachment size of 50 MB and a maximum of 200 files per submission. The system supports all 24 official EU languages and uses encryption to ensure data integrity and confidentiality. A Personal Identification Code (PIC) is mandatory for tenderers.