Multiple Framework Contract for provision of services linked to the organisation of information and communication campaigns

The grant opportunity presented is a procurement tender, EC-COMM/2025/OP/0032, issued by the European Commission, DG COMM. The tender seeks qualified agencies to provide services for designing, implementing, and evaluating integrated information and communication campaigns. The scope includes content production, dissemination through various media, monitoring, performance measurement, and project management. Key focuses are localization, environmental sustainability, and accessibility.

The estimated total value of the procurement is €180 million, and the maximum duration of the contract is 60 months, with a method of award based on the best price-quality ratio. The updated deadline for receipt of tenders is 26 June 2025, at 18:00 Brussels/Europe time. Tenders must be submitted electronically, with the public opening scheduled for 27 June 2025, at 11:00 Europe/Brussels.

Eligible applicants include large enterprises and communication agencies, although economic operators from Sri Lanka are excluded. Both single applicants and consortia can apply, but all must have a valid Personal Identification Code (PIC). The tender generally prioritizes established organizations due to the complex nature of the services required.

The procurement does not necessitate co-funding from applicants, as payment will be made for services provided. Notably, the application process involves a single submission stage, focusing on both technical and financial evaluations, with success rates typically ranging between 10% and 39%.

Tender documents detail multiple updates, including limits on case study descriptions and restructuring deliverables for clarity. The financial offer must account for profiles without including production-related expenses, which will be reimbursed separately. Submissions must comply with the latest requirements published on the EU Funding & Tenders Portal.

This tender provides a strategic opportunity for agencies experienced in large-scale communication campaigns to engage with the European Commission in delivering impactful information initiatives.

This is a summary of the EU tender opportunity EC-COMM/2025/OP/0032, which is a call for tenders for a Multiple Framework Contract for the provision of services linked to the organisation of information and communication campaigns.

The European Commission, specifically DG COMM, is seeking tenderers to design, implement, and evaluate integrated information and communication campaigns. The services include content production (audiovisual, editorial, digital tools), dissemination through various media channels, monitoring and performance measurement, and project management. The campaigns should emphasize localization, environmental sustainability, and accessibility. The current Framework Contract ends on 27/10/2025.

The estimated total value of this procurement is 180,000,000 EUR. The maximum contract duration is 60 months. The award method will be based on the best price-quality ratio. It is a framework agreement with a reopening of competition.

The deadline for receipt of tenders is extended to 26/06/2025, 18:00 Brussels/Europe time. The date and time of the public opening is 27/06/2025 at 11:00 Europe/Brussels. The contracting authority is not bound to reply to questions submitted after 05/06/2025 05:00 Europe/Brussels.

Tenderers must submit their tenders electronically. Tenderers must comply with the latest versions of the procurement documents published on the Funding & Tenders Portal (F&T Portal).

Several updates and clarifications have been issued regarding the tender specifications. Key changes include:

Streamlining case study descriptions for clarity and coherence.
Restructuring and reducing the number of deliverables for both case studies.
Limiting the scope of Case Study 1 to the five target countries, requiring deliverables only for those countries.
Adding more details to the context of Case Study 2 and restructuring deliverables to include a dedicated section for crisis management.
Excluding sub-criterion 6c for Case Study 2 from the evaluation criteria.
Setting a maximum limit of 25 pages per case study.
Updating the Technical Offer Form (Annex 6B) to reflect the exclusion of award criteria 6c for case study 2.

The deliverables for the Case Studies will be evaluated against the following award criteria:

Case study 1
Deliverable Criterion
Executive summary Brief overview of the proposed communication campaign 1
Situation analysis • Target audience insights • Communication objectives • Key messages 2
Strategy • Communication channels • Activities • Timeline 3
EU-level media plan (high-level allocation of media budget) and budget breakdown 4
Partnerships • Third-party endorsements 5
Media • Social media plan • Influencer engagement 7
Performance measurement • KPIs • Reporting 8

Case study 2
Deliverable Criterion
Executive summary • Brief overview of the proposed communication campaign 1
Situation analysis • Target audience insights • Communication objectives • Key messages 2
Strategy • Communication channels • Activities • Timeline 3
Execution plan • Detailed description of the activities • Timeline 4
Performance measurement • KPIs • Reporting 5
Crisis management • Communication plan in case of crisis 7

Tenderers are not expected to produce a concept, visual, or other deliverables for case study 2.

The price per day for a profile indicated in the Financial Offer does not include production-related expenses, media buying, and other services or supplies provided by third parties which will be reimbursed.

The list of profiles in the Financial Offer Form cannot be modified by the tenderer.

For the purpose of Case Study 1 the maximum budget of EUR 7,000,000 is intended to cover the campaigns in 5 EU Member States.

Economic operators from Sri Lanka do not have access to this procurement procedure. The successful tenderers are not legally required to set up an economic operator in the EU for the purpose of signing the contract.

The eSubmission system supports the latest versions of Google Chrome or Mozilla Firefox. The system is multilingual and supports all 24 official EU languages. The character set encoding is UTF-8. The system encrypts all uploaded documents, using an asymmetric key as an encryption mechanism. For attaching files to your tender submission, eSubmission accepts files that are less than 50 MB in size. The maximum number of documents the system will allow you to upload per tender is 200 files.

In summary, this tender opportunity is for experienced agencies to provide comprehensive communication campaign services to the European Commission. It involves developing and executing communication strategies, producing content, managing media, and measuring the impact of campaigns across various platforms. The tender process has been updated with changes to the case studies, evaluation criteria, and submission deadline. Tenderers should carefully review the latest versions of all procurement documents on the Funding & Tenders Portal and ensure their proposals comply with all requirements.

Eligible Applicant Types: The opportunity is open to economic operators. The text specifies that economic operators from Sri Lanka do not have access to this procurement procedure. The successful tenderers are not legally required to set up an economic operator in the EU for the purposes of this tender.

Funding Type: The funding type is procurement, specifically a multiple framework contract.

Consortium Requirement: The opportunity is open to both single applicants and consortia. The Personal Identification Code (PIC) is mandatory to participate in a call for tenders as a sole candidate/tenderer or as a member of a group (consortium).

Beneficiary Scope (Geographic Eligibility): The geographic eligibility is primarily focused on the EU. The text mentions that economic operators from Sri Lanka do not have access to this procurement procedure. Case study 1 is limited to five target countries.

Target Sector: The target sector is communication and public relations, specifically the design, implementation, and evaluation of integrated information and communication campaigns. This includes content production, dissemination through various media channels, monitoring and performance measurement, and project management services.

Mentioned Countries: Sri Lanka, Spain, and five target countries (unspecified).

Project Stage: The project stage involves the design, implementation, and evaluation of communication campaigns, suggesting a focus on development, demonstration, and commercialization/scale-up.

Funding Amount: The estimated total value of the procurement is 180,000,000 EUR. For Case Study 1, the maximum budget is EUR 7,000,000 for campaigns in 5 EU Member States.

Application Type: The application type is an open call for tenders.

Nature of Support: Beneficiaries will receive money in exchange for services. The media buying will be purchased by the contractor and reimbursed to the contractor by the contracting authority.

Application Stages: The number of application stages is not explicitly stated, but it involves at least one stage of submission and evaluation based on the best price-quality ratio.

Success Rates: The success rates are not mentioned in the provided text.

Co-funding Requirement: Co-funding requirements are not explicitly mentioned. Pre-financing may be allowed in the specific contract as per Article I.6.2 of the Framework Contract. In such cases, a pre-financing guarantee may be requested by the contracting authority.

Summary:

This is an invitation to tender EC-COMM/2025/OP/0032 issued by the European Commission, DG COMM, for a multiple framework contract concerning the provision of services linked to the organization of information and communication campaigns. The estimated total value of this procurement is 180,000,000 EUR, and the maximum contract duration is 60 months. The services to be procured revolve around the design, implementation, and evaluation of integrated information and communication campaigns, including content production, dissemination through various media channels, monitoring, performance measurement, and project management. The tender emphasizes localization, environmental sustainability, and accessibility.

The procurement procedure is an open procedure, and submissions must be electronic. The deadline for receipt of tenders is 26/06/2025, 18:00 Brussels/Europe time. The award method is based on the best price-quality ratio. Tenderers must demonstrate their suitability to pursue the professional activity, economic and financial standing, and technical and professional ability.

The tender documents include an invitation letter, administrative specifications, a declaration of honor, draft contract annexes related to intellectual property rights, service level agreements, VAT, accommodation ceilings, pre-financing guarantees, a clean draft framework contract, and security requirements.

Several updates and clarifications have been issued regarding the tender specifications, including streamlining case study descriptions, restructuring deliverables, limiting the scope of Case Study 1 to five target countries, adding details for Case Study 2, and excluding sub-criterion 6c for Case Study 2. The case study limit is maximum 25 pages per case study.

Economic operators from Sri Lanka are not eligible to apply. The media buying will be purchased by the contractor and reimbursed by the contracting authority. The communication campaign under Case Study I should address all five objectives outlined in the European Union's new defense and security priorities. The technical offer form will be evaluated against the award criteria provided in section 3.4 of the Administrative Specifications taking into account compliance with the Technical Specifications.

The European Commission is seeking qualified tenderers to provide comprehensive communication services to support its corporate communication campaigns. Tenderers should carefully review all updated documents and adhere to the specified requirements to ensure their submissions are compliant.