Local social media support at the European Commission Representation in Hungary in 2026-2029

This document outlines a forthcoming procurement opportunity for local social media support at the European Commission Representation in Hungary, covering the period from 2026 to 2029. The tender will focus on providing services related to social media management, content creation, and digital communication.

Eligible applicants include companies or agencies with proven experience in digital communication within Hungary and a requisite fluency in Hungarian among their staff. The procurement is categorized as a service contract rather than a grant, indicating a direct commercial relationship where the successful provider will be compensated for their services throughout the contract duration.

The opportunity is specifically tailored to enhance the online presence of the European Commission in Hungary, requiring the contractor to manage various social media accounts, create original content in Hungarian, adapt EU materials for local audiences, and engage with influencers. The contract is characterized by its extensive duration of four years, reflecting a commitment to sustained outreach and audience engagement.

The initiation for expressions of interest is planned for September 17, 2025, with a submission deadline of October 2, 2025, and the negotiation phase expected to commence shortly thereafter. The funding amount is not specified, although it is categorized as a middle or low value contract. This procurement opportunity signals an important engagement for entities experienced in social media strategy and digital marketing, particularly within the Hungarian context. The application process will likely involve multiple stages, culminating in the selection of a contractor through a negotiated procedure.

Overall, the announcement serves as a prelude to the formal tender call, inviting interested parties to prepare for participation in this local social media support initiative.

This is a publication announcing the contracting authority’s intention to publish a future negotiated low or middle value procedure, not a call for tenders. More information can be found via a link. Submissions must be sent exclusively at the address for submission given below.

The procedure identifier is EC-COMM/BUD/2025/MVP/0485-EXA.

The description of the planned call for tenders is for local social media support at the European Commission Representation in Hungary in 2026-2029. The services include:

Providing advice and training on the management of the Representation's social media accounts (Facebook, Instagram, X, YouTube and Flickr), as well as proactively keeping up to date with emerging trends, new social media tools, contemporary design elements, and the latest multimedia formats.

Supporting the Representation's presence on these platforms by adapting the European Commission’s graphic and textual materials to the needs of the Hungarian audience, and by creating original audiovisual and text content in Hungarian language, including short videos with viral potential, particularly targeting audiences not yet following the Representation’s channels.

Publishing posts and suggesting responses to comments on an ad hoc basis.

Assisting in involving influencers, monitoring and analysing social media data.

The successful tenderer must demonstrate experience in the field of digital communication in Hungary and, at least one staff member must be fluent in Hungarian.

The procedure type is a planned negotiated procedure for a middle/low value contract. The estimated total value is not specified. The lead contracting authority is the European Commission, DG COMM Communication. The main classification (CPV) code is 79340000 Advertising and marketing services. The nature of the contract is for services. The maximum contract duration is 48 months. There is no framework agreement.

The start date for expression of interest is 2025-09-17 Europe/Brussels. The deadline for expression of interest is 02/10/2025 05:59 Europe/Budapest. The indicative date of launch of the negotiated procedure is 2025-10-09 Europe/Budapest.

The method of expression of interest is electronic. To express interest, use the provided link.

A question and answer section is available, requiring a login to create questions.

A frequently asked question is: Where can I find the procurement documents for calls for tenders with ‘ExA' in the reference? The answer is: References that feature an ‘ExA’ are not calls for tenders. They are a publication announcing the contracting authority’s intent to launch in the future a low or middle negotiated procedure. This was published on 03/10/2024 17:32.

In summary, this is a pre-announcement for a future tender regarding local social media support for the European Commission Representation in Hungary. The project aims to enhance the Representation's online presence by providing advice, training, content creation, and social media management services tailored to the Hungarian audience. The contracting authority is DG COMM, and the procedure will be a negotiated one for a middle or low value contract. Companies with experience in digital communication in Hungary and Hungarian language skills are encouraged to express their interest electronically. The actual call for tenders is expected to be launched in the future, and this announcement serves as an early notification to potential bidders.

Eligible Applicant Types: The eligible applicant types are not explicitly stated, but based on the description, the successful tenderer must demonstrate experience in the field of digital communication in Hungary. This suggests that eligible applicants could be companies, agencies, or organizations with expertise in digital communication and marketing, particularly those with experience in the Hungarian market.

Funding Type: The funding type is a service contract, as indicated by the "Nature of the contract: services". This means the selected applicant will be contracted to provide specific services in exchange for payment.

Consortium Requirement: The information does not explicitly state whether a consortium is required or if a single applicant is sufficient. However, the description mentions "the successful tenderer," which could imply a single entity. Further clarification would be needed to confirm whether consortia are permitted or preferred.

Beneficiary Scope (Geographic Eligibility): The primary geographic focus is Hungary, as the services are for the European Commission Representation in Hungary, and the successful tenderer must demonstrate experience in the field of digital communication in Hungary. While not explicitly stated, it is likely that applicants from EU member states are eligible, provided they meet the experience requirements in the Hungarian market.

Target Sector: The target sector is marketing and communication, specifically digital and social media marketing. The call focuses on providing advice, training, and content creation for the European Commission Representation's social media accounts in Hungary.

Mentioned Countries: Hungary is explicitly mentioned as the target country for the services.

Project Stage: The project stage is for implementation and execution of social media support services. The call is for providing ongoing support, creating content, and managing social media presence, rather than for research, development, or initial concept stages.

Funding Amount: The estimated total value is described as a "middle/low value contract," but the exact amount is not specified. This suggests the funding is likely below €200k, but without more information, a more precise range cannot be determined.

Application Type: The application type is a planned negotiated procedure. This means that after an expression of interest, the contracting authority will likely invite a select number of candidates to submit full proposals.

Nature of Support: The beneficiaries will receive money in exchange for providing services.

Application Stages: There are at least two stages: an expression of interest and a subsequent negotiated procedure where selected candidates will be invited to submit full proposals.

Success Rates: Success rates cannot be determined from the provided information. As this is a negotiated procedure, the success rate will depend on the number of candidates invited to the negotiation phase and the quality of their proposals.

Co-funding Requirement: The information does not explicitly state whether co-funding is required.

Summary:

This is a pre-announcement for a planned negotiated procedure for a middle/low value service contract. The European Commission, DG COMM, intends to contract an entity to provide local social media support for its Representation in Hungary for the period 2026-2029. The selected contractor will be responsible for advising on and managing the Representation's social media accounts (Facebook, Instagram, X, YouTube, and Flickr), creating original Hungarian-language content, engaging with influencers, and monitoring social media data. The successful tenderer must demonstrate experience in digital communication within Hungary, and at least one staff member must be fluent in Hungarian. The procedure will involve an initial expression of interest, followed by a negotiated procedure with selected candidates. The start date for expression of interest is planned for 2025-09-17, with a deadline of 2025-10-02. The indicative date for launching the negotiated procedure is 2025-10-09. This is not a call for tenders but an announcement of a future opportunity.