EU in Jordan Strategic Communication 2026-28

The EU Delegation to Jordan has announced a call for tenders seeking high-quality technical support and expertise for strategic communication activities aimed at enhancing the understanding of EU-Jordan relations among Jordanian citizens. This opportunity is categorized under a service contract and falls within the framework of the Neighbourhood programme, with a total estimated contract amount of €1,600,000 over a maximum duration of 36 months.

Eligible applicants include various organizations capable of providing the specified services, although the tender indicates that it does not specifically target small and medium enterprises. The call is primarily focused on operational service delivery in Jordan, as the project entails designing, programming, and implementing thematic communication campaigns, along with managing social media engagement.

The application type is designated as an open call through a restricted procedure, which consists of an initial request to participate, followed by full tender submissions from shortlisted candidates. The deadline for submitting requests is set for August 12, 2025, at 12:30 PM (Asia/Amman time), and all submissions must be made electronically through the designated platform.

The nature of support provided will be monetary, as beneficiaries are expected to receive payment for the services rendered. Importantly, no co-funding is required from applicants. Each applicant must possess a Personal Identification Code (PIC) for participation, which is a unique identifier valid for an indefinite period.

The evaluation will focus on the best price-quality ratio, emphasizing both cost efficiency and the quality of the proposed services. The eSubmission system permits document uploads with specific limits on file size and the number of files per submission, ensuring that all documents are securely encrypted.

In summary, the tender represents an opportunity for entities capable of delivering strategic communication services in Jordan, with the aim of reinforcing EU-Jordan relations through well-structured campaign initiatives and public engagement strategies.

The EU Delegation to Jordan Strategic Communication 2026-28 call for tenders with procedure identifier EC-MENA/AMM/2025/EA-RP/0005 is seeking high standard technical support and expertise for the management of the daily communication activities and related tasks. The project entails the design, programming, and implementation of thematic campaigns, asserting a strong communication through social media and other meaningful platforms in Jordan, targeting different segments of the Jordanian audience. The goal is to make the EU-Jordan bilateral relations more understandable by Jordanian citizens.

This is a restricted procedure with an estimated total value of 1,600,000 EUR. The TED publication date is 11/07/2025. The lead contracting authority is the European Commission, MENA.02 - Finance & Contracts and Legal Issues. The main classification (CPV) code is 98000000 - Other community, social and personal services. The nature of the contract is for services, with a maximum contract duration of 36 months. The award method is based on the best price-quality ratio. There is no framework agreement. The place of delivery or performance is Jordan (20000924). The relevant program is Neighbourhood (42921254).

The deadline for receipt of requests to participate is 12/08/2025 at 12:30 Asia/Amman. Submissions must be sent exclusively at the address for submission given electronically.

Three documents are available for download:
1. ENb3 req part form en(4) (2) Invitation to submit a request to participate, published on 11/07/2025, Version 1, with no translations available.
2. ENDeclaration Declaration on honour (requests to participate), published on 11/07/2025, Version 1, with no translations available.
3. ENCN. Additional information for Contract notice Tender specifications - adm.part (requests to participate), published on 11/07/2025, Version 1, with no translations available.

There are currently no public questions and answers available.

The eSubmission system supports the latest versions of Google Chrome and Mozilla Firefox. The system is multilingual and supports all 24 official EU languages. The character set encoding is UTF-8. The system encrypts all uploaded documents using an asymmetric key. The supported file types depend on the type of submission and are specified within the system requirements. Attachments should be less than 50 MB in size, and the maximum number of documents that can be uploaded per tender is 200 files. A Personal Identification Code (PIC) is mandatory to participate in this call for tenders. A PIC is unique and its validity is not limited in time.

This call for tenders focuses on securing technical support and expertise for managing communication activities related to the EU Delegation to Jordan. The EU aims to enhance the understanding of EU-Jordan relations among Jordanian citizens through strategic communication campaigns, social media engagement, and other platforms. The tender is a restricted procedure, meaning that only candidates who meet specific selection criteria will be invited to submit full proposals. The total estimated value of the contract is 1.6 million EUR, and the contract duration is 36 months. Interested parties must submit their requests to participate electronically by the specified deadline. The award will be based on the best price-quality ratio, indicating that both the cost and the quality of the proposed services will be considered during the evaluation process.

Eligible Applicant Types: The eligible applicant types are not explicitly stated, but the tender seeks "high standard technical support and expertise," suggesting that eligible applicants could include companies, organizations, or consortia with relevant experience in communication, social media, and project implementation.

Funding Type: This is a procurement opportunity, specifically a call for tenders, where the European Commission is seeking to contract services.

Consortium Requirement: The text does not explicitly state whether a single applicant or a consortium is required. However, the mention of "a member of a group (consortium)" in the FAQ section "Do I need to validate my PIC in order to submit a tender in eSubmission?" suggests that consortia are eligible to apply.

Beneficiary Scope (Geographic Eligibility): The place of delivery or performance is Jordan. The call is issued by the EU Delegation to Jordan. This suggests that the opportunity is primarily targeted at entities that can operate and deliver services in Jordan.

Target Sector: The target sector is strategic communication, specifically focusing on enhancing the understanding of EU-Jordan bilateral relations among Jordanian citizens. This includes thematic campaigns, social media engagement, and utilizing other platforms for communication.

Mentioned Countries: Jordan.

Project Stage: The project stage involves the design, programming, and implementation of communication activities. This suggests a focus on development and implementation rather than basic research or early-stage idea development.

Funding Amount: The estimated total value of the contract is 1,600,000 EUR.

Application Type: The application type is an open call for tenders, with electronic submission. The procedure type is specified as a restricted procedure.

Nature of Support: Beneficiaries will receive money in exchange for services rendered, as this is a procurement contract.

Application Stages: The procedure type is "Restricted procedure" which implies at least two stages: a request to participate and a full proposal for those selected in the first stage.

Success Rates: The success rates are not mentioned in the provided text.

Co-funding Requirement: The text does not explicitly mention a co-funding requirement.

Summary:

This is a call for tenders issued by the EU Delegation to Jordan, seeking technical support and expertise for strategic communication activities aimed at improving the understanding of EU-Jordan relations among Jordanian citizens. The project involves designing and implementing thematic campaigns and managing social media engagement. The estimated total value of the contract is 1,600,000 EUR, and the maximum contract duration is 36 months. The procedure is a restricted procedure, meaning there will be an initial selection of candidates based on their request to participate, followed by a full proposal submission from the shortlisted candidates. Submissions must be electronic. The deadline for receipt of requests to participate is 12/08/2025 at 12:30 Asia/Amman time. The lead contracting authority is the European Commission, MENA.02 - Finance & Contracts and Legal Issues. A Personal Identification Code (PIC) is mandatory for participation, whether as a sole candidate or as part of a consortium. The tender documents include an invitation to submit a request to participate, a declaration on honour, and additional information for the contract notice. The award method will be based on the best price-quality ratio. The system supports 24 official EU languages and uses encryption to ensure the integrity and confidentiality of information. The maximum size for attachments is 50 MB, and the maximum number of documents that can be uploaded per tender is 200.