Overview

The AGRIP-MULTI-2026 call for proposals is a significant EU funding opportunity aimed at promoting high-quality, sustainable agricultural products. This initiative is part of the Promotion of Agricultural Products (AGRIP) Programme, which has allocated approximately €55 million for various topics related to agriculture and food promotion in 2026. The funding mechanism is structured as direct grants available to eligible entities established in EU Member States, focusing primarily on consortia, although single applications may be permitted in specific cases.

Eligible applicants include public or private legal entities such as EU trade or inter-trade organizations, producer organizations accounting for at least 50% of production volume or value, and recognized interbranch organizations. These applicants must demonstrate compliance with EU financial and operational capacity requirements.

The grants, categorized under budget-based funding mechanisms, range from €3 million to €15 million depending on the topic selected. Specific budget amounts have been designated for various thematic areas: €7 million for quality schemes, €10.6 million for organic products, €13.7 million for sustainable agriculture, €5.7 million for fresh fruit and vegetables, and €15 million for projects targeting third countries.

The program emphasizes informational and promotional measures aimed at increasing consumer awareness and market competitiveness for EU agricultural products. It covers themes such as organic production, sustainable agriculture and animal welfare, and various quality assurance schemes like PDO, PGI, and TSG. Projects should be at a commercialization and market development stage, not focused on basic research.

Applications must be submitted by April 23, 2026, through the EU Funding & Tenders Portal in a single-stage submission process. The evaluation of proposals will occur from April to August 2025. Although specific success rates are not disclosed, applicants are expected to have stable financial resources and may need to contribute to co-funding.

Overall, the AGRIP-MULTI-2026 call aims to enhance the visibility and consumption of EU agricultural products, aligning with EU sustainability and quality objectives. Interested applicants should review the detailed call documents for criteria, guidelines, and submission instructions.

Detail

This EU funding opportunity is the AGRIP-MULTI-2026 call for proposals under the Promotion of Agricultural Products (AGRIP) Programme. It focuses on multi programmes for the promotion of agricultural products in 2026. The type of action is AGRIP MULTI Project Grants (AGRIP-MULTI-PJG), utilizing an AGRIP Action Grant Budget-Based [AGRIP-AG] model grant agreement.

The call is open for submission with a single-stage deadline model. The opening date is January 22, 2026, and the deadline for submission is April 23, 2026, at 17:00:00 Brussels time.

The expected outcome of this call is twofold:

1.  For information provision and promotion programmes aiming at increasing the awareness and recognition of Union quality schemes referred to in Article 5(4), points (a) and (c), of Regulation (EU) No 1144/2014:

 *  The objective is to increase the awareness and recognition of the Union quality schemes, specifically:

 *  (a) quality schemes: protected designation of origin (PDO), protected geographical indication (PGI), traditional speciality guaranteed (TSG) and optional quality terms;
 *  (b) the logo for quality agriculture products specific to the outermost regions of the Union.
 *  One of the expected results is to increase the levels of recognition of the logo associated with the Union quality schemes by Union consumers and to increase the knowledge of the information the quality schemes aim to provide. According to Special Eurobarometer 556, only 18 % of Union consumers recognise the logos of products that benefit from a protected designation of origin (PDO), 24 % recognise a protected geographical indication (PGI), and 19 % recognise a traditional specialty guaranteed (TSG), these being the main Union quality schemes.
 *  The expected ultimate impact is to increase awareness of the Union quality schemes and to enhance the competitiveness and consumption of Union agri-food products registered under a Union quality scheme, raise their profile and increase their market share.
2.  For information provision and promotion programmes highlighting the specific features of agricultural methods in the Union and the characteristics of Union agri-food products and quality schemes referred to in Article 5(4), point (d), of Regulation (EU) No 1144/2014:

 *  The objective is to highlight at least one of the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as the greenhouse gas emissions reduction and/or increase in carbon removals) and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.
 *  The expected impact is to increase the awareness of the merits of Union agricultural products by the consumers and to enhance the competitiveness and consumption of the concerned Union agri-food products, raise their profile and increase their market share.

The submission session is now available for the following topics: AGRIP-MULTI-2026-IM-SUST, AGRIP-MULTI-2026-IM-ORGANIC, AGRIP-MULTI-2026-IM, AGRIP-MULTI-2026-IM-FRESH-FV, AGRIP-MULTI-2026-TC-ALL, AGRIP-MULTI-2026-TC-ORG-SUST.

The conditions for this call are as follows:

1.  Admissibility Conditions: Proposal page limit and layout are described in the call document and in Part B of the Application Form available in the Submission System.
2.  Eligible Countries are described in the call document.
3.  Other Eligible Conditions: Not applicable (n/a).
4.  Financial and operational capacity and exclusion: Not applicable (n/a).
5.  Evaluation and award:

 *  Submission and evaluation processes: Not applicable (n/a).
 *  Award criteria, scoring and thresholds: Evaluation criteria, scoring, threshold and process are described in the call document.
 *  Indicative timeline for evaluation and grant agreement: Described in the call document.
6.  Legal and financial set-up of the grants: Not applicable (n/a).

The call document and annexes include:

*  Call document
*  Application form templates:

 *  Standard application form (AGRIP MULTI) available in the Submission System
 *  Detailed budget table (AGRIP MULTI and SIMPLE)
 *  Information on representativeness (AGRIP MULTI and SIMPLE)
*  Guidance:

 *  AGRIP Programme guide
*  Model Grant Agreements (MGA):

 *  AGRIP Multi-beneficiary Model Grant Agreement
 *  AGRIP Mono-beneficiary Model Grant Agreement
*  Additional documents:

 *  AGRIP Annual Work Programme
 *  AGRIP Regulation 1144/2014
 *  AGRIP Delegated Regulation 2015/1829
 *  AGRIP Delegated Regulation (EU) 2025/70
 *  AGRIP Implementing Regulation 2015/1831
 *  EU Financial Regulation 2024/2509
 *  Rules for Legal Entity Validation, LEAR Appointment and Financial Capacity Assessment
 *  EU Grants AGA Annotated Model Grant Agreement
 *  Funding & Tenders Portal Online Manual
 *  Funding & Tenders Portal Terms and Conditions
 *  Funding & Tenders Portal Privacy Statement

The budget overview for the year 2026 is as follows:

*  AGRIP-MULTI-2026-IM: 7,000,000 EUR
*  AGRIP-MULTI-2026-IM-FRESH-FV: 5,700,000 EUR
*  AGRIP-MULTI-2026-IM-ORGANIC: 10,600,000 EUR
*  AGRIP-MULTI-2026-IM-SUST: 13,700,000 EUR
*  AGRIP-MULTI-2026-TC-ALL: 15,000,000 EUR
*  AGRIP-MULTI-2026-TC-ORG-SUST: 3,000,000 EUR

All topics follow a single-stage submission process, open on January 22, 2026, and closing on April 23, 2026.

There are 7 partner search announcements available for collaboration on this topic. LEARs, Account Administrators, and self-registrants can publish partner requests.

To start the submission process, applicants should access the Electronic Submission Service and select the appropriate type of action and model grant agreement.

For help related to this call, applicants can contact REA-AGRI-GRANTS@ec.europa.eu. Additional resources include the Funding & Tenders Portal FAQ, IT Helpdesk, and Online Manual.

In summary, this call aims to promote agricultural products by increasing awareness and recognition of Union quality schemes and highlighting the specific features of agricultural production methods in the EU. It provides funding for projects that can enhance the competitiveness and consumption of Union agri-food products. The call is structured around several specific topics with varying budget allocations, all sharing the same opening and deadline dates. Applicants should carefully review the call documents and annexes to ensure their proposals meet all requirements.

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Breakdown

Eligible Applicant Types: The call document specifies that both multi-beneficiary and mono-beneficiary Model Grant Agreements (MGA) are available, suggesting that the eligible applicant types can range from single entities to consortia. The specific types of eligible applicants are not explicitly listed but can be inferred to include organizations involved in the agricultural and food sectors, such as producer organizations, trade associations, and marketing agencies, potentially including SMEs, large enterprises, and possibly research institutions depending on the specific call requirements.

Funding Type: The primary financial mechanism is a grant, specifically an AGRIP MULTI Project Grant (AGRIP-MULTI-PJG) and AGRIP Action Grant Budget-Based [AGRIP-AG].

Consortium Requirement: Both multi-beneficiary and mono-beneficiary Model Grant Agreements are mentioned, indicating that either a single applicant or a consortium is permissible.

Beneficiary Scope (Geographic Eligibility): The call focuses on Union quality schemes and agricultural production methods within the Union, implying that the geographic eligibility is primarily for entities within the European Union. The reference to the logo for quality agriculture products specific to the outermost regions of the Union further specifies that entities in these regions are also eligible.

Target Sector: The program targets the agriculture and food sector, with a focus on promoting Union quality schemes, specific features of agricultural production methods, food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability, and the characteristics of agricultural and food products.

Mentioned Countries: No specific countries are mentioned, but the focus is on the European Union and its outermost regions. Therefore, the relevant regional option is EU.

Project Stage: The projects are expected to be at a stage where they are ready for information provision and promotion, aiming to increase awareness, recognition, competitiveness, and consumption of Union agri-food products. This suggests a stage leaning towards demonstration and commercialization, rather than basic research.

Funding Amount: The budget overview provides specific budget allocations for different topics:
AGRIP-MULTI-2026-IM: EUR 7,000,000
AGRIP-MULTI-2026-IM-FRESH-FV: EUR 5,700,000
AGRIP-MULTI-2026-IM-ORGANIC: EUR 10,600,000
AGRIP-MULTI-2026-IM-SUST: EUR 13,700,000
AGRIP-MULTI-2026-TC-ALL: EUR 15,000,000
AGRIP-MULTI-2026-TC-ORG-SUST: EUR 3,000,000
These figures represent the total budget available for each topic, not individual grant amounts. The actual grant amounts will vary depending on the project.

Application Type: The application type is an open call, with a single-stage submission process.

Nature of Support: Beneficiaries will receive money in the form of grants to support their projects.

Application Stages: The application process is single-stage.

Success Rates: The success rates are not specified in the provided text.

Co-funding Requirement: The text does not explicitly mention a co-funding requirement.

Summary:
This is a call for proposals under the Promotion of Agricultural Products (AGRIP) program, specifically targeting multi-programmes for 2026. The call aims to increase awareness and recognition of Union quality schemes and to highlight the specific features of agricultural production methods within the EU. The expected outcome is to enhance the competitiveness and consumption of Union agri-food products. The call is structured around several topics, each with a specific budget allocation, ranging from EUR 3,000,000 to EUR 15,000,000. The application process is a single-stage open call, with the deadline for submissions on April 23, 2026. Both single entities and consortia are eligible to apply, and the funding is provided in the form of grants. The program targets the agriculture and food sector within the European Union, focusing on promoting quality, food safety, sustainability, and other key aspects of agricultural production. Applicants should consult the call document and related annexes for detailed information on eligibility criteria, evaluation processes, and application procedures.

Short Summary

Impact
The program aims to enhance competitiveness and consumption of EU agricultural products through information provision and marketing campaigns.
Applicant
Eligible applicants must be legal entities representing the agricultural sector, including producer organizations, trade associations, and inter-trade bodies, with documented market representativeness.
Developments
Funding will support activities related to the promotion of agricultural products, focusing on quality schemes, organic production, sustainable agriculture, and fresh fruit and vegetables.
Applicant Type
Legal entities established in EU Member States, including trade organizations and producer associations.
Consortium
A consortium of multiple applicants is required, except for EU trade organizations that may apply alone.
Funding Amount
Funding amounts range from €3,000,000 to €15,000,000 per topic, with a total budget of approximately €55 million for 2026.
Countries
EU Member States are the primary focus, with activities potentially targeting third countries depending on the project topic.
Industry
Agriculture and agri-food products, with specific thematic focuses on organic production, sustainable agriculture, and quality schemes.

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