Overview
The primary goal of this initiative is to increase the global competitiveness of EU agricultural products by supporting information and promotion campaigns that raise consumer awareness, market presence, and sales in third countries. The programme encompasses a wide range of agricultural products, emphasizing aspects such as organic farming, sustainability, quality certification, food safety, and health-related features.
Eligible applicants can target any non-EU country as part of their promotion strategies, with the overall intention of expanding market reach and improving consumption levels of EU agricultural goods globally. The projects funded under this programme are expected to span the commercialization and market development stages, aiming to enhance the competitiveness of established products in existing markets.
Proposals must be submitted through an open, single-stage call process, with a submission deadline set for April 23, 2026. Individual grant amounts are anticipated to fall between €1 million and €5 million or potentially higher based on the project's scope, although specific funding amounts are not detailed in the official documents. The selection process includes an admissibility check followed by an evaluation based on quality criteria.
While the success rates for this funding program are not explicitly disclosed, it is considered competitive, suggesting potential success rates in the range of 10-39%. Detailed co-funding requirements and specific conditions for applications can be found in the call documentation.
The call aims to align with the broader objectives of EU agricultural policies and initiatives related to sustainability and market competitiveness. This funding opportunity is particularly relevant for organizations looking to promote the unique qualities and benefits of EU agricultural products in various markets worldwide.
Detail
The call is currently open for submission with a single-stage deadline. The opening date was January 22, 2026, and the deadline for submissions is April 23, 2026, at 17:00:00 Brussels time.
The objectives of the programmes funded under this call must comply with the general and specific objectives and aims listed in Articles 2 and 3 of Regulation (EU) No 1144/2014. The programmes should highlight specific features of agricultural production methods in the Union, focusing on aspects such as: food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits like greenhouse gas emission reduction and/or increased carbon removals), characteristics of agricultural and food products (quality, taste, diversity, traditions), informing about and promoting quality schemes referred to in Article 5(4), point (d), of Regulation (EU) No 1144/2014, and increasing awareness and recognition of Union quality schemes referred to in Article 5(4), points (a), (b) and (c), of Regulation (EU) No 1144/2014.
Applicants must use the correct Tpl_Application form PART B version 3.0, available in the submission module as of January 23, 2026.
The admissibility conditions regarding proposal page limits and layout are described in the call document and Part B of the Application Form, which can be found in the Submission System. Information on eligible countries is also described in the call document. There are no other eligible conditions specified as "n/a". Financial and operational capacity and exclusion criteria are also marked as "n/a".
The evaluation and award process, including submission, evaluation criteria, scoring, thresholds, and the indicative timeline for evaluation and grant agreement, are detailed in the call document. The legal and financial setup of the grants is marked as "n/a".
The call document and annexes are available in multiple languages: Bulgarian (BG), Czech (CS), Danish (DA), German (DE), Greek (EL), Spanish (ES), Estonian (ET), Finnish (FI), French (FR), Croatian (HR), Hungarian (HU), Italian (IT), Lithuanian (LT), Latvian (LV), Maltese (MT), Dutch (NL), Polish (PL), Portuguese (PT), Romanian (RO), Slovak (SK), Slovenian (SL), and Swedish (SV).
Application form templates include the Standard application form (AGRIP SIMPLE), which is available in the Submission System, a Detailed budget table (AGRIP MULTI and SIMPLE), and Information on representativeness (AGRIP MULTI and SIMPLE). Guidance documents include the AGRIP Programme guide and a Submission guide, both available in the aforementioned languages.
Model Grant Agreements (MGA) include the AGRIP Multi-beneficiary Model Grant Agreement and the AGRIP Mono-beneficiary Model Grant Agreement.
Additional documents provided are the AGRIP Annual Work Programme, AGRIP Regulation 1144/2014, AGRIP Delegated Regulation 2015/1829, AGRIP Delegated Regulation (EU) 2025/70, AGRIP Implementing Regulation 2015/1831, EU Financial Regulation 2024/2509, Rules for Legal Entity Validation, LEAR Appointment and Financial Capacity Assessment, EU Grants AGA Annotated Model Grant Agreement, Funding & Tenders Portal Online Manual, Funding & Tenders Portal Terms and Conditions, and Funding & Tenders Portal Privacy Statement.
The call includes several topics with specific budgets:
AGRIP-SIMPLE-2026-IM-CHARACTERISTICS: 5,500,000 EUR
AGRIP-SIMPLE-2026-IM-EU-QS: 13,100,000 EUR
AGRIP-SIMPLE-2026-IM-FRESH-FV: 9,900,000 EUR
AGRIP-SIMPLE-2026-IM-ORGANIC: 7,600,000 EUR
AGRIP-SIMPLE-2026-IM-SUSTAINABLE: 6,600,000 EUR
AGRIP-SIMPLE-2026-TC-ALL: 46,800,000 EUR
AGRIP-SIMPLE-2026-TC-ORG-SUST: 5,500,000 EUR
All topics follow a single-stage submission process, open on January 22, 2026, and closing on April 23, 2026.
Partner search announcements can be viewed and edited by LEARs, Account Administrators, or self-registrants who can publish partner requests for open and forthcoming topics after logging into the Funding & Tenders Portal.
For help, applicants can contact REA-AGRI-GRANTS@ec.europa.eu, consult the Funding & Tenders Portal FAQ, contact the IT Helpdesk, or use the Online Manual.
In summary, this call for proposals aims to fund projects that promote EU agricultural products in targeted countries, enhancing their competitiveness and market share. It covers a range of topics related to the characteristics, quality schemes, fresh fruits and vegetables, organic products, and sustainable production methods of EU agriculture. Applicants should carefully review the call documents and follow the guidelines for proposal preparation and submission through the Funding & Tenders Portal. The call seeks to support initiatives that align with EU regulations and promote the unique aspects of EU agricultural production, including food safety, traceability, animal welfare, and environmental sustainability.
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Breakdown
Funding Type: The funding type is a grant, specifically an AGRIP SIMPLE Project Grant. The type of Model Grant Agreement is an AGRIP Action Grant Budget-Based.
Consortium Requirement: The call is open to both multi-beneficiary and mono-beneficiary projects, as indicated by the availability of both AGRIP Multi-beneficiary Model Grant Agreement and AGRIP Mono-beneficiary Model Grant Agreement. Therefore, both single applicants and consortia are eligible.
Beneficiary Scope (Geographic Eligibility): The geographic eligibility for applicants is not explicitly stated in the provided text but is described in the call document. However, the call aims to enhance the competitiveness and consumption of Union agri-food products, suggesting a focus on EU beneficiaries.
Target Sector: The target sector is agriculture and food, specifically the promotion of agricultural products. The program targets various aspects of agricultural production methods, including food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability, and the characteristics of agricultural and food products in terms of quality, taste, diversity, or traditions.
Mentioned Countries: The call document and program guide are available in the following languages, indicating the involvement of these countries: Bulgaria (BG), Czech Republic (CS), Denmark (DA), Germany (DE), Greece (EL), Spain (ES), Estonia (ET), Finland (FI), France (FR), Croatia (HR), Hungary (HU), Italy (IT), Lithuania (LT), Latvia (LV), Malta (MT), Netherlands (NL), Poland (PL), Portugal (PT), Romania (RO), Slovakia (SK), Slovenia (SL), and Sweden (SV).
Project Stage: The project stage is not explicitly mentioned, but given the focus on promoting agricultural products and enhancing competitiveness, it is likely to be projects in the development, validation, demonstration, commercialization, or scale-up stages.
Funding Amount: The funding amounts vary by topic:
AGRIP-SIMPLE-2026-IM-CHARACTERISTICS: EUR 5,500,000
AGRIP-SIMPLE-2026-IM-EU-QS: EUR 13,100,000
AGRIP-SIMPLE-2026-IM-FRESH-FV: EUR 9,900,000
AGRIP-SIMPLE-2026-IM-ORGANIC: EUR 7,600,000
AGRIP-SIMPLE-2026-IM-SUSTAINABLE: EUR 6,600,000
AGRIP-SIMPLE-2026-TC-ALL: EUR 46,800,000
AGRIP-SIMPLE-2026-TC-ORG-SUST: EUR 5,500,000
Application Type: The application type is an open call, as indicated by "Call for proposals for simple programmes 2026". The deadline model is single-stage.
Nature of Support: The beneficiaries will receive money in the form of a grant.
Application Stages: The application process is single-stage.
Success Rates: The success rates are not mentioned in the provided text.
Co-funding Requirement: The co-funding requirement is not explicitly mentioned in the provided text.
This opportunity is a call for proposals under the European Union's Promotion of Agricultural Products (AGRIP) program for simple programs in 2026. It aims to enhance the competitiveness and consumption of EU agri-food products by increasing their profile and market share. The call is structured around several specific topics, each with its own budget, focusing on different aspects of agricultural products and their promotion, such as highlighting their characteristics, quality schemes, freshness, sustainability, and organic production methods. The application process is a single-stage submission, with the deadline on April 23, 2026. Applicants need to use the correct application form and follow the guidelines provided in the call document and related annexes. The call is open to both single applicants and consortia, and the evaluation criteria, eligible countries, and other specific conditions are detailed in the call document. The overall goal is to support projects that align with the objectives of Regulation (EU) No 1144/2014, promoting the unique qualities and benefits of EU agricultural products.
Short Summary
Impact The funding aims to enhance the global competitiveness of EU agricultural products by increasing consumer awareness, market presence, and sales in non-EU markets. | Impact | The funding aims to enhance the global competitiveness of EU agricultural products by increasing consumer awareness, market presence, and sales in non-EU markets. |
Applicant Applicants should have expertise in designing and implementing information and promotion campaigns for agricultural products, particularly in international markets. | Applicant | Applicants should have expertise in designing and implementing information and promotion campaigns for agricultural products, particularly in international markets. |
Developments The funding will support information and promotion activities targeting non-EU markets for various agricultural products, including organic and sustainable options. | Developments | The funding will support information and promotion activities targeting non-EU markets for various agricultural products, including organic and sustainable options. |
Applicant Type Legal entities (public or private bodies) established in EU Member States, particularly those involved in agriculture and agri-food promotion. | Applicant Type | Legal entities (public or private bodies) established in EU Member States, particularly those involved in agriculture and agri-food promotion. |
Consortium The funding opportunity allows for both single applicants and consortiums of multiple applicants. | Consortium | The funding opportunity allows for both single applicants and consortiums of multiple applicants. |
Funding Amount The total budget for this funding opportunity is €46,800,000, with individual grants likely ranging from €1M to €5M or higher per project. | Funding Amount | The total budget for this funding opportunity is €46,800,000, with individual grants likely ranging from €1M to €5M or higher per project. |
Countries The funding is open to applicants targeting any non-EU country or combination of countries for their promotional activities. | Countries | The funding is open to applicants targeting any non-EU country or combination of countries for their promotional activities. |
Industry The funding targets the agriculture and agri-food sector, focusing on the promotion of EU agricultural products. | Industry | The funding targets the agriculture and agri-food sector, focusing on the promotion of EU agricultural products. |
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