Overview
The funding type consists of direct financial grants, specifically designed to execute marketing and awareness-raising activities abroad. A total budget of €3 million is allocated specifically for the 2026 topic, and the broader AGRIP-MULTI-2026 call has an estimated total budget of €35 million. The application process is an open call, with submissions starting on January 22, 2026, and ending on April 23, 2026.
The projects funded will primarily focus on raising awareness about EU organic certification and promoting sustainable agricultural practices. Applicants are required to present detailed plans on how their proposed programs will align with EU policies and not conflict with the development goals in targeted least-developed countries.
Projects funded through this program are expected to enhance the competitiveness and market share of EU agricultural products by providing information, conducting promotional events, and engaging stakeholders in third countries. The evaluation process will occur in a single stage from April to August 2026, with results announced in September, and grant agreements to be signed between November and December.
Co-funding is a requirement, and specific contribution percentages are detailed in the call document. The overall goal of this initiative is to increase the international profile and consumption of EU organic and sustainably produced agricultural products, ultimately contributing to a more competitive agri-food sector.
Detail
The call is open for submission and follows a single-stage submission model. The opening date for submissions is 22 January 2026, and the deadline for submissions is 23 April 2026 at 17:00:00 Brussels time.
The expected ultimate impact of this call is to increase awareness of the Union quality scheme on organic production and to enhance the competitiveness and consumption of organic products, raise their profile and increase their market share. It also aims to increase awareness of Union sustainable agriculture practices beneficial for the climate, the environment, and animal welfare, thereby enhancing the competitiveness and consumption of sustainably produced agri-food products in the Union, raising their profile, and increasing their market share.
The objective of the call is to increase awareness and recognition of the Union quality scheme on organic production. Information and promotion programmes on the Union quality scheme on organic production method are a key priority, as this scheme provides consumers with assurances on the sustainability, quality, and characteristics of the product and the production process used, as well as the environmental benefits they generate, thereby achieving added value for the products concerned and enhancing their market opportunities. Another objective is to highlight the sustainability of Union agriculture, stressing its beneficial role for the climate, the environment, and animal welfare. The production method(s) of the promoted product(s) shall cover at least two of the areas of actions listed in Article 31(4) of Regulation (EU) 2021/2115 while respecting the conditions laid down in paragraph 5 of that Article.
The submission session is now available for the following topics: AGRIP-MULTI-2026-IM-SUST, AGRIP-MULTI-2026-IM-ORGANIC, AGRIP-MULTI-2026-IM, AGRIP-MULTI-2026-IM-FRESH-FV, AGRIP-MULTI-2026-TC-ALL, AGRIP-MULTI-2026-TC-ORG-SUST.
The conditions for this call include:
1. Admissibility Conditions: The proposal page limit and layout are described in the call document and in Part B of the Application Form available in the Submission System.
2. Eligible Countries: Details are described in the call document.
3. Other Eligible Conditions: Not applicable.
4. Financial and operational capacity and exclusion: Not applicable.
5a. Evaluation and award: Submission and evaluation processes: Not applicable.
5b. Evaluation and award: Award criteria, scoring, and thresholds: These are described in the call document.
5c. Evaluation and award: Indicative timeline for evaluation and grant agreement: This is described in the call document.
6. Legal and financial set-up of the grants: Not applicable.
The call document and annexes include:
Call document
Application form templates:
Standard application form (AGRIP MULTI) the application form specific to this call is available in the Submission System
Detailed budget table (AGRIP MULTI and SIMPLE)
Information on representativeness (AGRIP MULTI and SIMPLE)
Guidance:
AGRIP Programme guide
Model Grant Agreements (MGA):
AGRIP Multi-beneficiary Model Grant Agreement
AGRIP Mono-beneficiary Model Grant Agreement
Additional documents:
AGRIP Annual Work Programme
AGRIP Regulation 1144/2014
AGRIP Delegated Regulation 2015/1829
AGRIP Delegated Regulation (EU) 2025/70
AGRIP Implementing Regulation 2015/1831
EU Financial Regulation 2024/2509
Rules for Legal Entity Validation, LEAR Appointment and Financial Capacity Assessment
EU Grants AGA Annotated Model Grant Agreement
Funding & Tenders Portal Online Manual
Funding & Tenders Portal Terms and Conditions
Funding & Tenders Portal Privacy Statement
The budget overview for the year 2026 is as follows:
AGRIP-MULTI-2026-IM AGRIP MULTI Project Grants: 7,000,000 EUR
AGRIP-MULTI-2026-IM-FRESH-FV AGRIP MULTI Project Grants: 5,700,000 EUR
AGRIP-MULTI-2026-IM-ORGANIC AGRIP MULTI Project Grants: 10,600,000 EUR
AGRIP-MULTI-2026-IM-SUST AGRIP MULTI Project Grants: 13,700,000 EUR
AGRIP-MULTI-2026-TC-ALL AGRIP MULTI Project Grants: 15,000,000 EUR
AGRIP-MULTI-2026-TC-ORG-SUST AGRIP MULTI Project Grants: 3,000,000 EUR
All topics follow a single-stage submission process, with the opening date on 22/01/2026 and the deadline on 23/04/2026.
There are partner search announcements available for those looking to collaborate on this topic. LEARs, Account Administrators, or self-registrants can publish partner requests for open and forthcoming topics after logging into the Funding & Tenders Portal, as well as any user having an active public Person profile.
To access the Electronic Submission Service, applicants should click on the submission button next to the type of action and the type of model grant agreement that corresponds to their proposal. Applicants will then be asked to confirm their choice, as it cannot be changed in the submission system. Upon confirmation, applicants will be linked to the correct entry point. To access existing draft proposals for this topic, applicants can log in to the Funding & Tenders Portal and select the My Proposals page of the My Area section.
Applicants should select the type of their submission: AGRIP MULTI Project Grants [AGRIP-MULTI-PJG] or AGRIP Action Grant Budget-Based [AGRIP-AG].
For help related to this call, applicants can contact REA-AGRI-GRANTS@ec.europa.eu. Additional resources include the Funding & Tenders Portal FAQ Submission of proposals, the IT Helpdesk for technical questions, and the Online Manual for a step-by-step guide through the Portal processes.
In summary, this call for proposals aims to promote agricultural products, particularly those adhering to the Union quality scheme on organic production and sustainable agriculture practices. It seeks to raise consumer awareness, enhance the competitiveness of EU agricultural products, and increase their market share. The call provides funding opportunities for multi-project grants, with specific budget allocations for various topics related to organic production, sustainable agriculture, fresh fruits and vegetables, and more general agricultural promotion. Applicants are encouraged to consult the call documents and annexes for detailed information on eligibility, evaluation criteria, and submission procedures. The European Commission is looking to fund projects that will increase the visibility and consumption of sustainably and organically produced agricultural products within the European Union.
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Breakdown
Funding Type: The primary financial mechanism is a grant, specifically an AGRIP MULTI Project Grant. The type of MGA (Model Grant Agreement) is an AGRIP Action Grant Budget-Based [AGRIP-AG].
Consortium Requirement: Both single and consortium applicants are potentially eligible, as indicated by the mention of AGRIP Multi-beneficiary Model Grant Agreement and AGRIP Mono-beneficiary Model Grant Agreement.
Beneficiary Scope (Geographic Eligibility): The geographic eligibility for applicants is not explicitly stated in the provided text but is described in the call document. Given that it is an EU funding opportunity related to the Promotion of Agricultural Products (AGRIP), it is highly likely that the geographic eligibility includes EU member states, and potentially associated countries.
Target Sector: The target sector is agriculture and food, specifically focusing on the promotion of agricultural products, organic production, and sustainable agriculture practices.
Mentioned Countries: No specific countries are mentioned, but the opportunity is focused on the Union quality scheme, implying the European Union.
Project Stage: The project stage is focused on information and promotion programs, suggesting projects that are in the development, validation, or demonstration phase, aiming to increase awareness and enhance competitiveness.
Funding Amount: The funding amounts vary by topic:
AGRIP-MULTI-2026-IM: EUR 7,000,000
AGRIP-MULTI-2026-IM-FRESH-FV: EUR 5,700,000
AGRIP-MULTI-2026-IM-ORGANIC: EUR 10,600,000
AGRIP-MULTI-2026-IM-SUST: EUR 13,700,000
AGRIP-MULTI-2026-TC-ALL: EUR 15,000,000
AGRIP-MULTI-2026-TC-ORG-SUST: EUR 3,000,000
Application Type: The application type is an open call, with a single-stage submission process.
Nature of Support: The beneficiaries will receive money in the form of a grant.
Application Stages: There is a single stage for the application process.
Success Rates: The success rates are not mentioned in the provided text.
Co-funding Requirement: The co-funding requirement is not mentioned in the provided text.
Summary:
This is a call for proposals under the EU's Promotion of Agricultural Products (AGRIP) program, specifically for multi programs in 2026. The call, titled AGRIP-MULTI-2026, aims to fund projects that promote agricultural products, with a focus on increasing awareness and consumption of organic and sustainably produced agri-food products within the Union. The call is structured around several topics, each with a specific budget, targeting different aspects of agricultural promotion, including organic production, sustainable practices, and fresh fruits and vegetables.
The expected impact of the funded projects is to enhance the competitiveness and market share of Union agricultural products by raising consumer awareness of the Union's quality schemes and sustainable agriculture practices. The call is open for submission with a deadline of April 23, 2026. The application process involves a single stage, and applicants must submit their proposals electronically through the Funding & Tenders Portal. The evaluation criteria, scoring, and thresholds are detailed in the call document, which, along with other relevant documents such as application form templates, model grant agreements, and guidance documents, is available on the portal.
The call encourages both single entities and consortia to apply, offering different model grant agreements for multi-beneficiary and mono-beneficiary projects. Partner search announcements are also facilitated through the portal to encourage collaboration. The overall objective is to support the Union's agricultural sector by promoting its products and practices, thereby contributing to a more sustainable and competitive agri-food industry.
Short Summary
Impact The funding aims to enhance the competitiveness and market share of EU agricultural products by promoting awareness of organic and sustainable practices in third countries. | Impact | The funding aims to enhance the competitiveness and market share of EU agricultural products by promoting awareness of organic and sustainable practices in third countries. |
Applicant Applicants should have expertise in agricultural promotion, marketing, and sustainability practices, particularly in the organic sector. | Applicant | Applicants should have expertise in agricultural promotion, marketing, and sustainability practices, particularly in the organic sector. |
Developments The funding will support promotional activities targeting third countries, focusing on organic products and sustainable agriculture practices. | Developments | The funding will support promotional activities targeting third countries, focusing on organic products and sustainable agriculture practices. |
Applicant Type This funding is designed for trade organizations, inter-trade organizations, interbranch organizations, and professional associations representing the agricultural sector in EU Member States. | Applicant Type | This funding is designed for trade organizations, inter-trade organizations, interbranch organizations, and professional associations representing the agricultural sector in EU Member States. |
Consortium A consortium of multiple applicants from different Member States is mandatory, except for EU trade or inter-trade organizations that may submit mono-beneficiary applications. | Consortium | A consortium of multiple applicants from different Member States is mandatory, except for EU trade or inter-trade organizations that may submit mono-beneficiary applications. |
Funding Amount €3,000,000 is available specifically for the AGRIP-MULTI-2026-TC-ORG-SUST topic in 2026. | Funding Amount | €3,000,000 is available specifically for the AGRIP-MULTI-2026-TC-ORG-SUST topic in 2026. |
Countries The funding targets third countries (non-EU countries) for promotional activities, with a focus on least-developed countries requiring special assessments. | Countries | The funding targets third countries (non-EU countries) for promotional activities, with a focus on least-developed countries requiring special assessments. |
Industry The funding targets the agriculture sector, specifically focusing on organic products and sustainable agriculture practices. | Industry | The funding targets the agriculture sector, specifically focusing on organic products and sustainable agriculture practices. |
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