Overview
Funding is provided through budget-based grants, and a consortium of multiple applicants is required, except for certain EU-wide trade organizations. The call is open for submissions from January 22, 2026, with a deadline of April 23, 2026. The focus of funded projects is on promoting sustainable practices, animal welfare, and environmental benefits, with grant agreements entered into for project durations of 12 to 36 months.
Applications must adhere to the regulatory framework outlined in Article 31(4) of Regulation (EU) 2021/2115, emphasizing the importance of sustainable production methods. Applicants should anticipate the necessity of co-funding, though specific percentages are not detailed. Evaluation of proposals occurs within a structured timeline, and the nature of support includes both direct financial grants and non-monetary services such as technical guidance and access to necessary platforms.
The success rates for proposals in this competitive landscape are not explicitly stated but are likely to be within the 10 to 39% range, reflecting the competitiveness of EU funding opportunities. The program encourages collaboration and aims to strengthen the market presence of sustainably produced goods, aligned with broader EU priorities in environmental and trade policies. Comprehensive guidance and resources are available through the EU Funding & Tenders Portal to support applicants during the submission process.
Detail
The call is currently open for submission with a single-stage deadline. The opening date was January 22, 2026, and the deadline for submission is April 23, 2026, at 17:00:00 Brussels time.
The expected outcome is to increase awareness among Union consumers regarding sustainable agricultural practices that benefit the climate, environment, and animal welfare. It also aims to enhance the competitiveness and consumption of sustainably produced agri-food products within the Union, raising their profile and increasing their market share. The production methods of promoted products should cover at least two areas of action listed in Article 31(4) of Regulation (EU) 2021/2115, while adhering to the conditions in paragraph 5 of that Article.
The submission session opened on January 22, 2026, for the following topics: AGRIP-MULTI-2026-IM-SUST, AGRIP-MULTI-2026-IM-ORGANIC, AGRIP-MULTI-2026-IM, AGRIP-MULTI-2026-IM-FRESH-FV, AGRIP-MULTI-2026-TC-ALL, and AGRIP-MULTI-2026-TC-ORG-SUST.
Regarding conditions, the proposal page limit and layout are described in the call document and Part B of the Application Form, which is available in the Submission System. Eligible countries are also detailed in the call document. Other eligible conditions are marked as not applicable (n/a). Financial and operational capacity and exclusion are also marked as n/a. The submission and evaluation processes are n/a. Evaluation criteria, scoring, thresholds, and the overall process are described in the call document. The indicative timeline for evaluation and grant agreement is also described in the call document. The legal and financial setup of the grants is marked as n/a.
The call document and annexes include the call document itself, application form templates (Standard application form (AGRIP MULTI) available in the Submission System), a detailed budget table (AGRIP MULTI and SIMPLE), and information on representativeness (AGRIP MULTI and SIMPLE). Guidance is provided through the AGRIP Programme guide, AGRIP Multi-beneficiary Model Grant Agreement, and AGRIP Mono-beneficiary Model Grant Agreement. Additional documents include the AGRIP Annual Work Programme, AGRIP Regulation 1144/2014, AGRIP Delegated Regulation 2015/1829, AGRIP Delegated Regulation (EU) 2025/70, AGRIP Implementing Regulation 2015/1831, EU Financial Regulation 2024/2509, Rules for Legal Entity Validation, LEAR Appointment and Financial Capacity Assessment, EU Grants AGA Annotated Model Grant Agreement, Funding & Tenders Portal Online Manual, Funding & Tenders Portal Terms and Conditions, and Funding & Tenders Portal Privacy Statement.
The budget overview for the year 2026 includes several topics:
AGRIP-MULTI-2026-IM: EUR 7,000,000
AGRIP-MULTI-2026-IM-FRESH-FV: EUR 5,700,000
AGRIP-MULTI-2026-IM-ORGANIC: EUR 10,600,000
AGRIP-MULTI-2026-IM-SUST: EUR 13,700,000
AGRIP-MULTI-2026-TC-ALL: EUR 15,000,000
AGRIP-MULTI-2026-TC-ORG-SUST: EUR 3,000,000
All topics follow a single-stage submission process, opening on January 22, 2026, and closing on April 23, 2026.
There are partner search announcements available, and LEARs, Account Administrators, and self-registrants can publish partner requests for open and forthcoming topics.
To start the submission process, applicants should access the Electronic Submission Service via the submission button, select the appropriate type of action and model grant agreement, and confirm their choice. Existing draft proposals can be accessed through the Funding & Tenders Portal.
For help, applicants can contact REA-AGRI-GRANTS@ec.europa.eu or consult the Funding & Tenders Portal FAQ and IT Helpdesk. The Online Manual provides a step-by-step guide through the Portal processes.
In summary, this grant opportunity focuses on promoting sustainable agriculture within the European Union. It aims to raise consumer awareness and enhance the market position of sustainably produced agri-food products. The call is structured around several specific topics, each with its own budget, and follows a single-stage submission process. Applicants need to carefully review the call documents, including the application form templates, budget guidelines, and eligibility criteria, to prepare a competitive proposal. The Funding & Tenders Portal provides comprehensive resources and support to guide applicants through the submission process. The overall goal is to support projects that effectively communicate the benefits of sustainable agriculture and increase the demand for sustainably produced goods within the EU market.
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Breakdown
Funding Type: The funding type is a grant, specifically an "AGRIP MULTI Project Grant" and an "AGRIP Action Grant Budget-Based".
Consortium Requirement: Both single applicants and consortia are eligible, as indicated by the availability of both "AGRIP Multi-beneficiary Model Grant Agreement" and "AGRIP Mono-beneficiary Model Grant Agreement". Therefore, the consortium requirement is other.
Beneficiary Scope (Geographic Eligibility): The geographic eligibility is described in the call document. However, the objective of the call is to highlight the sustainability of Union agriculture, which implies that the geographic eligibility is likely focused on the EU.
Target Sector: The target sector is agriculture, specifically focusing on the promotion of sustainable agricultural products and practices. This includes agri-food products, climate, environment, and animal welfare.
Mentioned Countries: No specific countries are mentioned, but the call focuses on "Union agriculture," implying that the relevant region is the European Union.
Project Stage: The project stage is not explicitly mentioned, but the call aims to increase awareness and enhance the competitiveness and consumption of sustainably produced agri-food products. This suggests that the projects should be at least at the development or validation stage, potentially moving towards commercialization and scale-up.
Funding Amount: The funding amounts vary depending on the specific topic. The budget overview lists the following amounts for different topics under the AGRIP-MULTI-2026 call:
AGRIP-MULTI-2026-IM: €7,000,000
AGRIP-MULTI-2026-IM-FRESH-FV: €5,700,000
AGRIP-MULTI-2026-IM-ORGANIC: €10,600,000
AGRIP-MULTI-2026-IM-SUST: €13,700,000
AGRIP-MULTI-2026-TC-ALL: €15,000,000
AGRIP-MULTI-2026-TC-ORG-SUST: €3,000,000
Application Type: The application type is an open call, as indicated by "Call for proposals for Multi programmes 2026". The deadline model is single-stage.
Nature of Support: The beneficiaries will receive money in the form of grants.
Application Stages: The application process is single-stage.
Success Rates: The success rates are not mentioned in the provided text.
Co-funding Requirement: The co-funding requirement is not mentioned in the provided text.
Summary:
This is a call for proposals under the EU's Promotion of Agricultural Products (AGRIP) program, specifically for multi-programs in 2026. The call, titled AGRIP-MULTI-2026, aims to promote the sustainability of Union agriculture by increasing awareness among consumers and enhancing the competitiveness of sustainably produced agri-food products. The call is structured around several specific topics, each with its own budget, such as general promotion, fresh fruits and vegetables, organic products, sustainable practices, and combinations thereof. The call is open for submission with a deadline of April 23, 2026. The application process is single-stage, and applicants can apply as single entities or as part of a consortium. The call provides various supporting documents and guidance, including application forms, budget tables, program guides, and model grant agreements. The overall objective is to highlight the beneficial role of sustainable EU agriculture for the climate, environment, and animal welfare, ultimately increasing the market share of sustainably produced agri-food products.
Short Summary
Impact Increase consumer awareness and appreciation for sustainable EU agriculture, emphasizing its benefits for climate, environment, and animal welfare, while enhancing competitiveness and market share of sustainably produced agri-food products. | Impact | Increase consumer awareness and appreciation for sustainable EU agriculture, emphasizing its benefits for climate, environment, and animal welfare, while enhancing competitiveness and market share of sustainably produced agri-food products. |
Applicant Legal entities, including trade organizations and producer groups, with demonstrated representativeness in their sector and financial capacity to implement projects. | Applicant | Legal entities, including trade organizations and producer groups, with demonstrated representativeness in their sector and financial capacity to implement projects. |
Developments Promotion activities targeting sustainable agricultural practices and production methods within the agriculture and agri-food sector. | Developments | Promotion activities targeting sustainable agricultural practices and production methods within the agriculture and agri-food sector. |
Applicant Type Legal entities operating in EU Member States, including trade or inter-trade organizations and producer groups. | Applicant Type | Legal entities operating in EU Member States, including trade or inter-trade organizations and producer groups. |
Consortium A consortium of multiple applicants is required, with at least two applicants from different EU Member States. | Consortium | A consortium of multiple applicants is required, with at least two applicants from different EU Member States. |
Funding Amount €13,700,000 total budget for the AGRIP-MULTI-2026-IM-SUST topic, with variable individual project grants depending on proposal scope. | Funding Amount | €13,700,000 total budget for the AGRIP-MULTI-2026-IM-SUST topic, with variable individual project grants depending on proposal scope. |
Countries EU Member States and Overseas Countries and Territories, as the funding is designed for organizations established in these regions. | Countries | EU Member States and Overseas Countries and Territories, as the funding is designed for organizations established in these regions. |
Industry Agriculture and agri-food, specifically focusing on sustainable agriculture. | Industry | Agriculture and agri-food, specifically focusing on sustainable agriculture. |
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