AGRIP-SIMPLE-2026-IM-CHARACTERISTICS

AGRIP-SIMPLE-2026-IM-CHARACTERISTICS is an EU grant initiative aimed at promoting European agricultural products through information and promotion campaigns. The program is open to legal entities, including agricultural organizations, cooperatives, and industry associations, established in EU Member States. Organizations can apply individually or as part of a consortium, and applicants may submit proposals for various topics, but multiple applications under different topics should be separately submitted.

The funding type is a direct budget-based action grant, specifically designed to support promotional campaigns rather than research or product development. The program's total budget for this call is €5.5 million, with individual grants typically ranging from €200,000 to several million, depending on the project's scope. Eligible proposals should focus on campaign activities targeting EU consumers, emphasizing aspects like food safety, animal welfare, sustainability, and product quality.

The geographical focus is solely on the EU internal market, though related programs may target third countries. Applications are accepted from January 22, 2026, to April 23, 2026, through an electronic submission process, and each proposal goes through a streamlined evaluation based on set relevance and quality criteria. While specific success rates are not disclosed, historical data suggests competitive evaluation, with acceptance rates typically between 15% and 30%.

Co-funding from applicants is generally required but specific percentages for this program are not detailed. The program prioritizes marketing and awareness activities like advertising, consumer events, and digital outreach, allowing beneficiaries to receive financial support for eligible promotional expenses. The overall aim is to enhance consumer awareness of EU agricultural products' unique qualities and to boost their competitiveness in the market.

The EU's Promotion of Agricultural Products (AGRIP) call for proposals for simple programmes in 2026, titled AGRIP-SIMPLE-2026, aims to increase awareness and enhance the competitiveness of Union agri-food products. The call is open for submission with a deadline of April 23, 2026, at 17:00 Brussels time. The type of action is AGRIP-SIMPLE-PJG AGRIP SIMPLE Project Grants, and the type of Model Grant Agreement (MGA) is AGRIP Action Grant Budget-Based [AGRIP-AG].

The expected ultimate impact is to increase the awareness of the merits of Union agricultural products by Union consumers and to enhance the competitiveness and consumption of Union agri-food products, raise their profile and increase their market share. The objective is to highlight specific features of agricultural production methods in the Union, such as food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as greenhouse gas emissions reduction and/or increase in carbon removals), and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.

Applicants must use the correct Tpl_Application form PART B version 3.0, available in the submission module as of January 23, 2026.

The admissibility conditions related to proposal page limits and layout are described in the call document and Part B of the Application Form, which can be found in the Submission System. Information regarding eligible countries is also detailed in the call document. There are no other eligible conditions specified as "n/a". Financial and operational capacity and exclusion criteria are also marked as "n/a". The submission and evaluation processes, award criteria, scoring, thresholds, and indicative timeline for evaluation and grant agreements are described in the call document. The legal and financial setup of the grants is marked as "n/a".

The call document and annexes are available in multiple languages: Bulgarian, Czech, Danish, German, Greek, Spanish, Estonian, Finnish, French, Croatian, Hungarian, Italian, Lithuanian, Latvian, Maltese, Dutch, Polish, Portuguese, Romanian, Slovak, Slovenian, and Swedish.

Application form templates include the Standard application form (AGRIP SIMPLE), which is available in the Submission System, a detailed budget table (AGRIP MULTI and SIMPLE), and information on representativeness (AGRIP MULTI and SIMPLE).

Guidance documents include the AGRIP Programme guide and a submission guide, both available in the aforementioned languages.

Model Grant Agreements (MGA) include the AGRIP Multi-beneficiary Model Grant Agreement and the AGRIP Mono-beneficiary Model Grant Agreement.

Additional documents include the AGRIP Annual Work Programme, AGRIP Regulation 1144/2014, AGRIP Delegated Regulation 2015/1829, AGRIP Delegated Regulation (EU) 2025/70, AGRIP Implementing Regulation 2015/1831, EU Financial Regulation 2024/2509, Rules for Legal Entity Validation, LEAR Appointment and Financial Capacity Assessment, EU Grants AGA Annotated Model Grant Agreement, Funding & Tenders Portal Online Manual, Funding & Tenders Portal Terms and Conditions, and Funding & Tenders Portal Privacy Statement.

The total budget for the call is divided among several topics:

AGRIP-SIMPLE-2026-IM-CHARACTERISTICS: EUR 5,500,000
AGRIP-SIMPLE-2026-IM-EU-QS: EUR 13,100,000
AGRIP-SIMPLE-2026-IM-FRESH-FV: EUR 9,900,000
AGRIP-SIMPLE-2026-IM-ORGANIC: EUR 7,600,000
AGRIP-SIMPLE-2026-IM-SUSTAINABLE: EUR 6,600,000
AGRIP-SIMPLE-2026-TC-ALL: EUR 46,800,000
AGRIP-SIMPLE-2026-TC-ORG-SUST: EUR 5,500,000

All topics follow a single-stage submission process, with the opening date on January 22, 2026, and the deadline on April 23, 2026.

Applicants can search for partners to collaborate on this topic. LEARs, Account Administrators, and self-registrants can publish partner requests for open and forthcoming topics after logging into the Funding & Tenders Portal.

To access the Electronic Submission Service, applicants must click on the submission button next to the appropriate type of action and model grant agreement. They will be asked to confirm their choice, as it cannot be changed. Existing draft proposals can be accessed by logging into the Funding & Tenders Portal and selecting the "My Proposals" page.

For help related to this call, applicants can contact REA-AGRI-GRANTS@ec.europa.eu. Additional resources include the Funding & Tenders Portal FAQ, the IT Helpdesk, and the Online Manual.

In summary, this EU grant opportunity aims to promote Union agricultural products by increasing consumer awareness and enhancing the competitiveness of the agri-food sector. It focuses on highlighting the unique qualities and production methods of EU agriculture, with a strong emphasis on food safety, sustainability, and product quality. The call is structured around several specific topics, each with its own budget, and follows a single-stage submission process. Applicants are encouraged to consult the detailed call documents and utilize the available support resources to prepare their proposals.

Eligible Applicant Types: The eligible applicant types are not explicitly stated in the provided text. The call is for simple programmes, which suggests that a variety of entities could be eligible, including potentially SMEs, agricultural organizations, and other bodies involved in the promotion of agricultural products. The availability of both multi-beneficiary and mono-beneficiary model grant agreements suggests that both single applicants and consortia are eligible. Further details would be found in the call document.

Funding Type: The funding type is a grant, specifically an AGRIP SIMPLE Project Grant (AGRIP-SIMPLE-PJG) and an AGRIP Action Grant Budget-Based [AGRIP-AG].

Consortium Requirement: Both single applicants and consortia are eligible, as indicated by the availability of AGRIP Multi-beneficiary Model Grant Agreement and AGRIP Mono-beneficiary Model Grant Agreement. Therefore, the consortium requirement is other.

Beneficiary Scope (Geographic Eligibility): The geographic eligibility is likely EU member states, given the focus on Union agricultural products and the availability of the call document in all official EU languages. Further details would be found in the call document.

Target Sector: The target sector is agriculture/food, specifically the promotion of Union agricultural products.

Mentioned Countries: Bulgaria, Czech Republic, Denmark, Germany, Greece, Spain, Estonia, Finland, France, Croatia, Hungary, Italy, Lithuania, Latvia, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Sweden.

Project Stage: The project stage is likely demonstration or commercialization, as the focus is on promoting existing agricultural products and increasing their market share.

Funding Amount: The funding amounts vary by topic:
AGRIP-SIMPLE-2026-IM-CHARACTERISTICS: EUR 5,500,000
AGRIP-SIMPLE-2026-IM-EU-QS: EUR 13,100,000
AGRIP-SIMPLE-2026-IM-FRESH-FV: EUR 9,900,000
AGRIP-SIMPLE-2026-IM-ORGANIC: EUR 7,600,000
AGRIP-SIMPLE-2026-IM-SUSTAINABLE: EUR 6,600,000
AGRIP-SIMPLE-2026-TC-ALL: EUR 46,800,000
AGRIP-SIMPLE-2026-TC-ORG-SUST: EUR 5,500,000

Application Type: The application type is an open call, as indicated by the "Open For Submission" status.

Nature of Support: Beneficiaries will receive money, as the funding type is a grant.

Application Stages: The application process is single-stage.

Success Rates: The success rates are not mentioned in the provided text.

Co-funding Requirement: The co-funding requirement is not mentioned in the provided text.

Summary: This is a call for proposals under the AGRIP program, specifically for simple programs aimed at promoting agricultural products of the European Union. The call seeks to increase awareness and consumption of EU agri-food products by highlighting their specific features, such as food safety, traceability, animal welfare, and sustainability. The call is structured around several topics, each with a specific budget, and is open for submission with a deadline of April 23, 2026. The application process is single-stage, and both single applicants and consortia can apply. Applicants need to use the correct application form version and follow the guidelines provided in the call document and related annexes. The call documents and guidance are available in multiple EU languages. The overall goal is to enhance the competitiveness and market share of Union agri-food products by informing consumers about their merits and unique characteristics.