Overview
The AGRIP-SIMPLE is a European Commission funding opportunity aimed at promoting EU organic and sustainable agricultural products in third-country markets. Eligible applicants include both public and private organizations based in EU Member States, such as producer organizations, trade associations, non-profits, companies, and cooperatives. The funding mechanism is through grants classified as AGRIP SIMPLE Project Grants.
Applicants can apply as individuals or in consortia, with proposals requiring a designated coordinator for consortium applications. The initiative targets third countries, allowing proposals in any region but requiring special assessments for activities in least-developed countries to ensure alignment with EU development policies.
The focus is on two thematic areas:organic agricultural production and sustainable agriculture, promoting awareness of Union-quality schemes. The total budget allocated is €5.5 million, which will be distributed among successful proposals. The open call began on January 22, 2026, with a submission deadline of April 23, 2026, requiring electronic applications through the EU Funding & Tenders Portal.
This funding is available for marketing and promotional activities rather than product development or research. Successful applicants will create campaigns that highlight the benefits of EU agricultural production methods for climate, environmental sustainability, animal welfare, and food safety. The opportunity emphasizes clear market analysis and alignment with EU policies, aiming to enhance the competitiveness of EU products globally.
Overall, this initiative presents a strategic opportunity for EU agricultural stakeholders to access funding, expand their reach beyond European borders, and promote the image of EU agriculture as a leader in sustainability and quality.
Highlights
This EU funding opportunity is part of the Promotion of Agricultural Products (AGRIP) call, specifically targeting simple programmes for 2026, titled "Promotion of agricultural products (AGRIP-SIMPLE-2026)". It falls under the AGRIP SIMPLE Project Grants (AGRIP-SIMPLE-PJG) action type and uses the AGRIP Action Grant Budget-Based [AGRIP-AG] model grant agreement. The call is currently open for submission with a single-stage deadline.
The opening date for submissions is January 22, 2026, and the deadline for submission is April 23, 2026, at 17:00:00 Brussels time.
The expected impact of this call is twofold:first, to increase awareness of the Union quality scheme on organic production, enhance the competitiveness and consumption of organic products, raise their profile, and increase their market share; and second, to increase awareness among Union consumers of sustainable agriculture practices beneficial for the climate, the environment, and animal welfare, thereby enhancing the competitiveness and consumption of sustainably produced agri-food products, raising their profile, and increasing their market share.
The objective of the call is also twofold:first, to increase awareness and recognition of the Union quality scheme on organic production, emphasizing that information and promotion programmes on this scheme are a key priority due to the assurances they provide to consumers regarding sustainability, quality, characteristics, production processes, and environmental benefits; and second, to highlight the sustainability of Union agriculture, stressing its beneficial role for the climate, the environment, and animal welfare.
The production method(s) of the promoted product(s) must cover at least two of the areas of actions listed in Article 31(4) of Regulation (EU) 2021/2115, while respecting the conditions laid down in paragraph 5 of that Article.
A topic update on January 23, 2026, informs applicants to use the correct Tpl_Application form PART B version 3.0, available in the submission module as of that date. Another update on January 22, 2026, announces the availability of the submission session for various topics: AGRIP-SIMPLE-2026-IM-FRESH-FV, AGRIP-SIMPLE-2026-IM-SUSTAINABLE, AGRIP-SIMPLE-2026-IM-EU-QS, AGRIP-SIMPLE, AGRIP-SIMPLE-2026-IM-ORGANIC, AGRIP-SIMPLE-2026-IM-CHARACTERISTICS, and AGRIP-SIMPLE-2026-TC-ALL.
Regarding conditions, the proposal page limit and layout are described in the call document and in Part B of the Application Form, which is available in the Submission System. Eligible countries are also described in the call document. There are no other eligible conditions specified. Financial and operational capacity and exclusion criteria are not applicable (n/a). The submission and evaluation processes are also marked as not applicable (n/a). Evaluation criteria, scoring, threshold, and process are detailed in the call document. The indicative timeline for evaluation and grant agreement is described in the call document. The legal and financial set-up of the grants is not applicable (n/a).
The call document and annexes include the call document itself in multiple languages (Bulgarian, Czech, Danish, German, Greek, Spanish, Estonian, Finnish, French, Croatian, Hungarian, Italian, Lithuanian, Latvian, Maltese, Dutch, Polish, Portuguese, Romanian, Slovak, Slovenian, and Swedish), application form templates (Standard application form (AGRIP SIMPLE) available in the Submission System, Detailed budget table (AGRIP MULTI and SIMPLE), and Information on representativeness (AGRIP MULTI and SIMPLE)), guidance documents (AGRIP Programme guide and Submission guide in the same languages as the call document), Model Grant Agreements (AGRIP Multi-beneficiary Model Grant Agreement and AGRIP Mono-beneficiary Model Grant Agreement), and additional documents (AGRIP Annual Work Programme, AGRIP Regulation 1144/2014, AGRIP Delegated Regulation 2015/1829, AGRIP Delegated Regulation (EU) 2025/70, AGRIP Implementing Regulation 2015/1831, EU Financial Regulation 2024/2509, Rules for Legal Entity Validation, LEAR Appointment and Financial Capacity Assessment, EU Grants AGA Annotated Model Grant Agreement, Funding & Tenders Portal Online Manual, Funding & Tenders Portal Terms and Conditions, and Funding & Tenders Portal Privacy Statement).
The budget overview for the year 2026 includes several topics:
AGRIP-SIMPLE-2026-IM-CHARACTERISTICS:Budget of €5,500,000
AGRIP-SIMPLE-2026-IM-EU-QS:Budget of €13,100,000
AGRIP-SIMPLE-2026-IM-FRESH-FV:Budget of €9,900,000
AGRIP-SIMPLE-2026-IM-ORGANIC:Budget of €7,600,000
AGRIP-SIMPLE-2026-IM-SUSTAINABLE:Budget of €6,600,000
AGRIP-SIMPLE-2026-TC-ALL:Budget of €46,800,000
AGRIP-SIMPLE-2026-TC-ORG-SUST:Budget of €5,500,000
All topics are single-stage and share the same opening and deadline dates:January 22, 2026, and April 23, 2026, respectively.
There are partner search announcements available for those seeking collaborators. LEARs, Account Administrators, or self-registrants can publish partner requests for open and forthcoming topics after logging into the Portal, as well as any user having an active public Person profile.
To start the submission process, applicants must access the Electronic Submission Service by clicking the submission button next to the relevant action type and model grant agreement. They will be asked to confirm their choice, and upon confirmation, they will be linked to the correct entry point. Existing draft proposals can be accessed by logging into the Funding & Tenders Portal and selecting the My Proposals page.
For help related to this call, applicants can contact REA-AGRI-GRANTS@ec.europa.eu. Additional support resources include the Funding & Tenders Portal FAQ, the IT Helpdesk, and the Online Manual.
In summary, this funding opportunity aims to promote agricultural products within the EU, focusing on organic and sustainable practices. It seeks to increase consumer awareness and market share for these products by funding projects that highlight their quality, sustainability, and benefits. The call provides detailed guidelines, templates, and support resources to assist applicants in preparing and submitting their proposals. The total budget is divided among several specific topics, each targeting different aspects of agricultural promotion. The application process is managed through the EU Funding & Tenders Portal, where applicants can find all necessary documents, submit their proposals, and seek assistance.
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Breakdown
Eligible Applicant Types:The eligible applicant types are not explicitly stated in the provided text. The text refers to "LEARs, Account Administrators or self-registrants" who can publish partner requests, suggesting that a variety of organizations with legal entity status and accounts on the Funding & Tenders Portal are eligible to participate. The reference to "AGRIP Multi-beneficiary Model Grant Agreement" and "AGRIP Mono-beneficiary Model Grant Agreement" suggests that both single applicants and consortia are possible. Further details would be available in the call document.
Funding Type:The funding type is a grant, specifically an "AGRIP SIMPLE Project Grant" and an "AGRIP Action Grant Budget-Based".
Consortium Requirement:Both single applicants and consortia are possible, as indicated by the "AGRIP Multi-beneficiary Model Grant Agreement" and "AGRIP Mono-beneficiary Model Grant Agreement". Therefore, the consortium requirement is other.
Beneficiary Scope (Geographic Eligibility):The eligible countries are described in the call document. The call document is available in Bulgarian, Czech, Danish, German, Greek, English, Spanish, Estonian, Finnish, French, Croatian, Hungarian, Italian, Lithuanian, Latvian, Maltese, Dutch, Polish, Portuguese, Romanian, Slovak, Slovenian and Swedish. This suggests that the opportunity is primarily targeted at entities within the European Union.
Target Sector:The target sector is agriculture and food, specifically focusing on the promotion of agricultural products, organic production, sustainable agriculture practices, and fresh fruits and vegetables.
Mentioned Countries:The call document is available in Bulgarian, Czech, Danish, German, Greek, English, Spanish, Estonian, Finnish, French, Croatian, Hungarian, Italian, Lithuanian, Latvian, Maltese, Dutch, Polish, Portuguese, Romanian, Slovak, Slovenian and Swedish.
Project Stage:The project stage is not explicitly mentioned, but the focus on promotion and increasing market share suggests that the projects should be at the stage of demonstration, commercialization, or scale-up.
Funding Amount:The funding amounts vary by topic, ranging from €5,500,000 to €46,800,000 per topic.
Application Type:The application type is an open call, as indicated by "Call for proposals for simple programmes 2026".
Nature of Support:The beneficiaries will receive money in the form of a grant.
Application Stages:The application process is single-stage.
Success Rates:The success rates are not mentioned in the provided text.
Co-funding Requirement:The co-funding requirement is not mentioned in the provided text.
Summary:This opportunity is a call for proposals under the European Union's Promotion of Agricultural Products (AGRIP) program. It aims to increase awareness and consumption of EU agricultural products, particularly those that are organic, sustainable, or fresh fruits and vegetables. The call is structured around several specific topics, each with its own budget, and is open to both single applicants and consortia. The application process is a single-stage electronic submission, with the deadline on April 23, 2026. The call targets entities involved in the agricultural sector within the European Union and seeks projects focused on promotion and enhancing market share of agricultural products. The overall goal is to boost the competitiveness and consumption of sustainably and organically produced agri-food products within the Union.
Short Summary
Impact To promote EU organic and sustainable agricultural products in third-country markets through information and awareness campaigns, increasing consumer awareness, recognition, and consumption of these products. | Impact | To promote EU organic and sustainable agricultural products in third-country markets through information and awareness campaigns, increasing consumer awareness, recognition, and consumption of these products. |
Applicant Organizations capable of implementing information provision and promotion programmes for agricultural products, including producer organizations, trade associations, cooperatives, and non-profit organizations. | Applicant | Organizations capable of implementing information provision and promotion programmes for agricultural products, including producer organizations, trade associations, cooperatives, and non-profit organizations. |
Developments Funding will support information and promotion programmes focusing on organic agricultural production and sustainable agriculture practices. | Developments | Funding will support information and promotion programmes focusing on organic agricultural production and sustainable agriculture practices. |
Applicant Type Legal entities established in an EU Member State, including public or private bodies involved in the agricultural sector. | Applicant Type | Legal entities established in an EU Member State, including public or private bodies involved in the agricultural sector. |
Consortium Both single applicants and consortia are accepted for this funding opportunity. | Consortium | Both single applicants and consortia are accepted for this funding opportunity. |
Funding Amount The total budget for this funding opportunity is €5,500,000 for the 2026 call year, with individual grant amounts not specified. | Funding Amount | The total budget for this funding opportunity is €5,500,000 for the 2026 call year, with individual grant amounts not specified. |
Countries The funding targets any third country for the promotion of organic and sustainable agricultural products, with no specific geographical restrictions mentioned. | Countries | The funding targets any third country for the promotion of organic and sustainable agricultural products, with no specific geographical restrictions mentioned. |
Industry Agriculture and agri-food sector, specifically focusing on the promotion of organic products and sustainable agricultural practices. | Industry | Agriculture and agri-food sector, specifically focusing on the promotion of organic products and sustainable agricultural practices. |
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