AGRIP-MULTI-2026-IM-FRESH-FV

The AGRIP-MULTI grant opportunity offers €5.7 million under the EU Promotion of Agricultural Products (AGRIP) Programme to promote the consumption of fresh fruit and vegetables within the EU internal market. This open call is designed for multi-beneficiary consortiums, particularly targeting legal entities, EU trade organizations, and producer associations established in EU Member States or overseas territories. Single applications are permitted only for EU-level trade organizations. The funding is structured as action grants that support information provision and promotional activities rather than research. Projects should focus on consumer awareness campaigns, emphasizing dietary practices like the “five portions a day” guideline. The aim is to increase competitiveness and market share for EU agricultural products. The application process is a single-stage submission via the EU Funding & Tenders Portal, with the opening date on January 21, 2026, and the deadline on April 23, 2026. Successful proposals will demonstrate impactful marketing strategies and previous campaign effectiveness. The total AGRIP-MULTI-2026 budget is estimated at €41.3 million across various topics, with specific allocations dedicated to the internal market. A co-funding requirement exists, meaning applicants must contribute their own resources alongside EU funding, ensuring financial capacity for project sustainability. The projects funded under this opportunity are expected to span from 12 to 36 months, focusing on practical promotional activities rather than conceptual ideas. Detailed requirements and submission guidelines are outlined in the call document, which should be reviewed thoroughly by potential applicants before submission.

This EU funding opportunity is the AGRIP-MULTI-PJG AGRIP MULTI Project Grants, a call for proposals under the Promotion of Agricultural Products (AGRIP) Programme for Multi programmes in 2026. The call specifically targets the promotion of agricultural products (AGRIP-MULTI-2026). The type of Model Grant Agreement is AGRIP Action Grant Budget-Based [AGRIP-AG].

The call is open for submission and follows a single-stage deadline model. The opening date for submissions is January 22, 2026, and the deadline for submissions is April 23, 2026, at 17:00:00 Brussels time.

The expected outcome of the projects funded under this call is to promote balanced and healthy dietary practices, highlighting the benefits of consuming fresh fruit and vegetables. Actions should focus on messages such as aiming for at least five portions of a variety of fruit and vegetables each day, understanding the place of fruit and vegetables in the food pyramid, and recognizing the beneficial impact of fruit and vegetable consumption on health. The ultimate impact is to enhance the competitiveness and consumption of Union agri-food products, raise their profile, and increase their market share. The objective is to increase the consumption of Union fresh fruit and vegetables by informing consumers about balanced and healthy dietary practices.

The following topics are available under this call:

AGRIP-MULTI-2026-IM:AGRIP MULTI Project Grants with a budget of €7,000,000.

AGRIP-MULTI:AGRIP MULTI Project Grants with a budget of €5,700,000.

AGRIP-MULTI-2026-IM-ORGANIC:AGRIP MULTI Project Grants with a budget of €10,600,000.

AGRIP-MULTI-2026-IM-SUST:AGRIP MULTI Project Grants with a budget of €13,700,000.

AGRIP-MULTI-2026-TC-ALL:AGRIP MULTI Project Grants with a budget of €15,000,000.

AGRIP-MULTI-2026-TC-ORG-SUST:AGRIP MULTI Project Grants with a budget of €3,000,000.

The submission session is now available for all the topics listed above, as of January 22, 2026.

Conditions for application include:

1. Admissibility Conditions:

Proposal page limit and layout are described in the call document and Part B of the Application Form available in the Submission System.

2. Eligible Countries:

Described in the call document.

3. Other Eligible Conditions:

N/A

4. Financial and operational capacity and exclusion:

N/A

5a. Evaluation and award:Submission and evaluation processes:

N/A

€5B. Evaluation and award:Award criteria, scoring and thresholds:

Evaluation criteria, scoring, threshold, and process are described in the call document.

5c. Evaluation and award:Indicative timeline for evaluation and grant agreement:

Described in the call document.

6. Legal and financial set-up of the grants:

N/A

Applicants should consult the call document and annexes for detailed information.

The following documents are available:

Call document

Application form templates:

Standard application form (AGRIP MULTI) available in the Submission System

Detailed budget table (AGRIP MULTI and SIMPLE)

Information on representativeness (AGRIP MULTI and SIMPLE)

Guidance:

AGRIP Programme guide

Model Grant Agreements (MGA):

AGRIP Multi-beneficiary Model Grant Agreement

AGRIP Mono-beneficiary Model Grant Agreement

Additional documents:

AGRIP Annual Work Programme

AGRIP Regulation 1144/2014

AGRIP Delegated Regulation 2015/1829

AGRIP Delegated Regulation (EU) 2025/70

AGRIP Implementing Regulation 2015/1831

EU Financial Regulation 2024/2509

Rules for Legal Entity Validation, LEAR Appointment and Financial Capacity Assessment

EU Grants AGA Annotated Model Grant Agreement

Funding & Tenders Portal Online Manual

Funding & Tenders Portal Terms and Conditions

Funding & Tenders Portal Privacy Statement

Applicants can search for partners to collaborate on this topic. LEARs, Account Administrators, or self-registrants can publish partner requests for open and forthcoming topics after logging into the Portal, as well as any user having an active public Person profile.

To access the Electronic Submission Service, applicants should click on the submission button next to the type of action and the type of model grant agreement that corresponds to their proposal. After confirming the choice, they will be linked to the correct entry point. To access existing draft proposals, applicants can log in to the Funding & Tenders Portal and select the My Proposals page of the My Area section.

For help related to this call, applicants can contact REA-AGRI-GRANTS@ec.europa.eu. Additional support is available through the Funding & Tenders Portal FAQ Submission of proposals and the IT Helpdesk for technical questions. The Online Manual provides a step-by-step guide through the Portal processes.

In summary, this call for proposals aims to fund projects that promote the consumption of fresh fruit and vegetables from the EU by informing consumers about the benefits of a balanced and healthy diet. It provides funding for various topics related to agricultural products, organic products, and sustainable practices. Interested parties should carefully review the call documents and adhere to the specified submission guidelines and deadlines. The EU is looking for projects that will ultimately enhance the competitiveness and market share of EU agri-food products by encouraging healthier eating habits among its citizens.

Eligible Applicant Types:The eligible applicant types are not explicitly stated in the provided text. However, based on the program name (Promotion of Agricultural Products) and the model grant agreements (Multi-beneficiary and Mono-beneficiary), it can be inferred that eligible applicants could include agricultural organizations, producer groups, trade associations, and potentially other entities involved in the agricultural sector. Further details would be available in the call document.

Funding Type:The funding type is a grant, specifically an AGRIP MULTI Project Grant (AGRIP-MULTI-PJG) and AGRIP Action Grant Budget-Based [AGRIP-AG].

Consortium Requirement:The opportunity appears to allow for both single and multi-beneficiary projects, as indicated by the availability of both AGRIP Multi-beneficiary Model Grant Agreement and AGRIP Mono-beneficiary Model Grant Agreement. Therefore, both single applicants and consortia are likely eligible.

Beneficiary Scope (Geographic Eligibility):The geographic eligibility is described in the call document. However, given that it is an AGRIP (Promotion of Agricultural Products) call, it is highly likely to be focused on entities within the European Union.

Target Sector:The target sector is agriculture/food, specifically the promotion of agricultural products, with a focus on fresh fruit and vegetables, organic products, and sustainable agriculture.

Mentioned Countries:No specific countries are mentioned, but the focus is on Union agri-food products, implying the European Union.

Project Stage:The project stage is not explicitly mentioned, but given the focus on promotion and increasing consumption, it is likely targeted at projects in the demonstration, commercialization, or scale-up stages.

Funding Amount:The funding amounts vary by topic, ranging from €3,000,000 to €15,000,000 per topic.

AGRIP-MULTI-2026-IM:€7,000,000

AGRIP-MULTI:€5,700,000

AGRIP-MULTI-2026-IM-ORGANIC:€10,600,000

AGRIP-MULTI-2026-IM-SUST:€13,700,000

AGRIP-MULTI-2026-TC-ALL:€15,000,000

AGRIP-MULTI-2026-TC-ORG-SUST:€3,000,000

Application Type:The application type is an open call, with a single-stage submission process.

Nature of Support:The beneficiaries will receive money in the form of a grant.

Application Stages:The application process is a single-stage process.

Success Rates:The success rates are not mentioned in the provided text.

Co-funding Requirement:The co-funding requirement is not explicitly mentioned in the provided text.

Summary:This opportunity is a call for proposals under the European Union's AGRIP (Promotion of Agricultural Products) program for 2026. It aims to increase the consumption and competitiveness of Union agri-food products, particularly fresh fruit and vegetables, organic products, and products from sustainable agriculture. The call is structured around several specific topics, each with its own budget, and is open to both single applicants and consortia. The application process is a single-stage submission, with the deadline on April 23, 2026. The call encourages actions that promote balanced and healthy dietary practices, highlighting the benefits of consuming fresh produce. Applicants should consult the call document and related annexes for detailed information on eligibility criteria, evaluation processes, and proposal requirements. The available budget for each topic ranges from €3 millionto €15 millioneuros.