AGRIP-SIMPLE-2026-IM-FRESH-FV

The AGRIP-SIMPLE-2026-IM-FRESH-FV is an EU funding opportunity under the Promotion of Agricultural Products (AGRIP) Programme. This grants initiative focuses on promoting the consumption of fresh fruit and vegetables within the EU through informational and promotional campaigns. The total funding available for this call in 2026 is €9,900,000, with individual project grants ranging from €1 million to €5 million.

Eligible applicants must be legal entities established in EU Member States, including trade organizations and producer associations that meet specific representation criteria. Consortium applications are generally mandatory, with single applicants permitted only for certain EU trade organizations. Projects must involve multiple beneficiaries from at least two Member States, promoting fresh produce consumption and healthy dietary practices.

The application process is open for submission with a single-stage deadline set for April 23, 2026. Proposals should focus on marketing activities aimed at increasing the market share and competitiveness of EU agricultural products and should align with messages that encourage balanced dietary practices.

Co-funding is required, meaning applicants must contribute their own resources. Financial support is direct and based on budget documentation submitted within the proposals. The call emphasizes campaigns that raise consumer awareness regarding nutrition and health benefits tied to fresh fruit and vegetable consumption, and projects must focus on commercialization and market promotion rather than research or development phases.

Multiple evaluation criteria will assess proposals based on relevance, quality, expected results, and the efficiency of the budget. The specifics of co-funding percentages are not provided but typically range from 20% to 50%. Overall, this initiative seeks to enhance both the health of EU consumers and the competitiveness of local agricultural products through strategic funding and promotional efforts.

This EU funding opportunity is the AGRIP-SIMPLE-2026 call for proposals under the Promotion of Agricultural Products (AGRIP) Programme. It focuses on simple programmes for the promotion of agricultural products in 2026. The type of action is AGRIP SIMPLE Project Grants (AGRIP-SIMPLE-PJG), and the Model Grant Agreement (MGA) type is AGRIP Action Grant Budget-Based [AGRIP-AG].

The call is currently open for submission with a single-stage deadline. The opening date was January 22, 2026, and the deadline for submissions is April 23, 2026, at 17:00:00 Brussels time.

The expected ultimate impact of this call is to enhance the competitiveness and consumption of Union agri-food products, raise their profile, and increase their market share. The objective is to increase the consumption of Union fresh fruit and vegetables by informing consumers about balanced and healthy dietary practices. The Commission is committed to promoting balanced and healthy dietary practices, highlighting the benefits of consuming fresh fruit and vegetables in a balanced diet. Messages should focus on aiming for at least five portions of a variety of fruit and vegetables each day, understanding the place of fruit and vegetables in the food pyramid, and recognizing the beneficial impact of fruit and vegetable consumption on health.

Applicants must use the correct Tpl_Application form PART B version 3.0, available in the submission module as of January 23, 2026.

Regarding admissibility conditions, the proposal page limit and layout are described in the call document and Part B of the Application Form, which can be found in the Submission System. Eligible countries are also described in the call document. There are no other eligible conditions specified as "n/a". Financial and operational capacity and exclusion criteria are marked as "n/a". The submission and evaluation processes are also marked as "n/a". Evaluation criteria, scoring, thresholds, and the evaluation process are detailed in the call document. The indicative timeline for evaluation and grant agreement is described in the call document. The legal and financial setup of the grants is marked as "n/a".

The call document and annexes are available in multiple languages: Bulgarian (BG), Czech (CS), Danish (DA), German (DE), Greek (EL), Spanish (ES), Estonian (ET), Finnish (FI), French (FR), Croatian (HR), Hungarian (HU), Italian (IT), Lithuanian (LT), Latvian (LV), Maltese (MT), Dutch (NL), Polish (PL), Portuguese (PT), Romanian (RO), Slovak (SK), Slovenian (SL), and Swedish (SV).

Application form templates include the Standard application form (AGRIP SIMPLE), which is available in the Submission System, a Detailed budget table (AGRIP MULTI and SIMPLE), and Information on representativeness (AGRIP MULTI and SIMPLE).

Guidance documents include the AGRIP Programme guide and a Submission guide, both available in the aforementioned languages.

Model Grant Agreements (MGA) include the AGRIP Multi-beneficiary Model Grant Agreement and the AGRIP Mono-beneficiary Model Grant Agreement.

Additional documents include the AGRIP Annual Work Programme, AGRIP Regulation 1144/2014, AGRIP Delegated Regulation 2015/1829, AGRIP Delegated Regulation (EU) 2025/70, AGRIP Implementing Regulation 2015/1831, EU Financial Regulation 2024/2509, Rules for Legal Entity Validation, LEAR Appointment and Financial Capacity Assessment, EU Grants AGA Annotated Model Grant Agreement, Funding & Tenders Portal Online Manual, Funding & Tenders Portal Terms and Conditions, and Funding & Tenders Portal Privacy Statement.

The budget overview for the year 2026 is as follows:

AGRIP-SIMPLE-2026-IM-CHARACTERISTICS AGRIP SIMPLE Project Grants: 5,500,000 EUR
AGRIP-SIMPLE-2026-IM-EU-QS AGRIP SIMPLE Project Grants: 13,100,000 EUR
AGRIP-SIMPLE-2026-IM-FRESH-FV AGRIP SIMPLE Project Grants: 9,900,000 EUR
AGRIP-SIMPLE-2026-IM-ORGANIC AGRIP SIMPLE Project Grants: 7,600,000 EUR
AGRIP-SIMPLE-2026-IM-SUSTAINABLE AGRIP SIMPLE Project Grants: 6,600,000 EUR
AGRIP-SIMPLE-2026-TC-ALL AGRIP SIMPLE Project Grants: 46,800,000 EUR
AGRIP-SIMPLE-2026-TC-ORG-SUST AGRIP SIMPLE Project Grants: 5,500,000 EUR

All topics follow a single-stage submission process, open on January 22, 2026, and closing on April 23, 2026.

LEARs, Account Administrators, and self-registrants can publish partner requests for open and forthcoming topics after logging into the Funding & Tenders Portal.

To access the Electronic Submission Service, applicants should click the submission button next to the relevant action type and model grant agreement.

For help related to this call, applicants can contact REA-AGRI-GRANTS@ec.europa.eu. Additional support is available through the Funding & Tenders Portal FAQ, the IT Helpdesk, and the Online Manual.

In summary, this call is an invitation for simple programmes aimed at promoting agricultural products, particularly fresh fruits and vegetables, within the European Union. It seeks to enhance the competitiveness, consumption, and market share of these products by encouraging balanced and healthy dietary practices among consumers. The call provides funding opportunities for projects focusing on various aspects, including product characteristics, EU quality schemes, fresh fruits and vegetables, organic products, sustainable agriculture, and combinations thereof. Applicants should carefully review the call documents, adhere to the specified conditions, and utilize the provided templates and guidelines to prepare and submit their proposals through the Funding & Tenders Portal.

Eligible Applicant Types: The eligible applicant types are not explicitly stated in the provided text. However, based on the program's focus on agricultural products and the availability of both multi-beneficiary and mono-beneficiary model grant agreements, it can be inferred that eligible applicants may include a range of entities such as agricultural producers, producer organizations, marketing agencies, and other organizations involved in the agri-food sector. Further details would be available in the call document.

Funding Type: The primary financial mechanism is a grant, specifically an AGRIP SIMPLE Project Grant. The type of MGA (Model Grant Agreement) is AGRIP Action Grant Budget-Based [AGRIP-AG].

Consortium Requirement: The opportunity supports both single and multi-beneficiary projects, so either a single applicant or a consortium is acceptable. This is evidenced by the availability of both AGRIP Multi-beneficiary Model Grant Agreement and AGRIP Mono-beneficiary Model Grant Agreement.

Beneficiary Scope (Geographic Eligibility): The eligible countries are described in the call document, but the call document is available in Bulgarian, Czech, Danish, German, Greek, English, Spanish, Estonian, Finnish, French, Croatian, Hungarian, Italian, Lithuanian, Latvian, Maltese, Dutch, Polish, Portuguese, Romanian, Slovak, Slovenian and Swedish. This suggests that the opportunity is primarily targeted at entities within the European Union.

Target Sector: The target sector is agriculture/food, specifically focusing on the promotion of agricultural products, with an emphasis on increasing the consumption of Union fresh fruit and vegetables and promoting balanced and healthy dietary practices.

Mentioned Countries: The call document and annexes are available in the following languages: Bulgarian, Czech, Danish, German, Greek, English, Spanish, Estonian, Finnish, French, Croatian, Hungarian, Italian, Lithuanian, Latvian, Maltese, Dutch, Polish, Portuguese, Romanian, Slovak, Slovenian and Swedish. This suggests that the opportunity is primarily targeted at entities within the European Union member states.

Project Stage: The project stage is not explicitly mentioned, but given the focus on promoting and enhancing the competitiveness and consumption of agri-food products, it is likely that the projects should be at the stage of development, validation, demonstration, commercialization, or scale-up. The call aims to support activities that can effectively increase market share and raise the profile of Union agri-food products.

Funding Amount: The funding amounts vary by topic, ranging from EUR 5,500,000 to EUR 46,800,000.
AGRIP-SIMPLE-2026-IM-CHARACTERISTICS: EUR 5,500,000
AGRIP-SIMPLE-2026-IM-EU-QS: EUR 13,100,000
AGRIP-SIMPLE-2026-IM-FRESH-FV: EUR 9,900,000
AGRIP-SIMPLE-2026-IM-ORGANIC: EUR 7,600,000
AGRIP-SIMPLE-2026-IM-SUSTAINABLE: EUR 6,600,000
AGRIP-SIMPLE-2026-TC-ALL: EUR 46,800,000
AGRIP-SIMPLE-2026-TC-ORG-SUST: EUR 5,500,000

Application Type: The application type is an open call, with a single-stage submission process.

Nature of Support: Beneficiaries will receive money in the form of a grant to support their projects.

Application Stages: The application process is a single-stage process.

Success Rates: The success rates are not mentioned in the provided text.

Co-funding Requirement: The co-funding requirement is not explicitly mentioned in the provided text.

Summary:
This opportunity is an EU grant call under the Promotion of Agricultural Products (AGRIP) program, specifically targeting simple programs for 2026. The call aims to enhance the competitiveness and consumption of Union agri-food products by increasing their market share and raising their profile. The European Commission is particularly interested in projects that promote balanced and healthy dietary practices, with a focus on increasing the consumption of fresh fruit and vegetables. The call is open for submission with a deadline of April 23, 2026. It is a single-stage application process. The funding is provided through AGRIP SIMPLE Project Grants, with varying budget allocations for different topics, ranging from EUR 5.5 million to EUR 46.8 million. Eligible applicants can be either single entities or consortia. Applicants must use the correct Tpl_Application form PART B version 3.0, available in the submission module. The call documents, application templates, and guidance documents are available in multiple EU languages. The evaluation criteria, scoring, and submission processes are detailed in the call document. This call represents a significant opportunity for organizations in the agri-food sector to secure funding for projects that align with the EU's objectives of promoting agricultural products and healthy eating habits.