Generational renewal in agriculture – exploring which characteristics could increase youth demand for farming

The EU procurement opportunity titled "Generational renewal in agriculture – exploring which characteristics could increase youth demand for farming" is a service contract aimed at collecting primary data through various methodologies such as online surveys, focus groups, and in-depth interviews. This data will help in the implementation of actions to make farming more appealing to young individuals, regardless of their agricultural background. The estimated total value of this project is 200,000 EUR, and it is expected to last a maximum of 10 months.

Eligible applicants include any qualified economic operators that can provide the required services, though the project is not specifically aimed at small and medium-sized enterprises. The opportunity requires electronic submission, is classified as a procurement contract, and follows standard EU procurement rules, which typically permit participation from entities in the EU and EEA, and potentially others through agreements.

The project is currently in the research phase, focusing on data collection methods to inform and shape agricultural policy aimed at youth engagement. The tender has a clear application deadline of September 24, 2025, with submissions expected through the European Funding & Tenders Portal.

Evaluation of submissions will prioritize quality (60% weighting) over price (40% weighting), and there is no indication of co-funding requirements for participating organizations. The procurement process is open, and the contracting authority is not obligated to respond to queries submitted after September 16, 2025.

The overall goal is to develop findings that promote generational renewal in the agricultural sector, with a specific focus on enhancing the attractiveness of farming to young people.

The opportunity is a Call for Tenders with the identifier EC-JRC/SVQ/2025/OP/2326 titled "Generational renewal in agriculture – exploring which characteristics could increase youth demand for farming". The TED reference is 140/2025 486332-2025. It is an open procedure with electronic submission.

The main objective of this contract is to collect primary data through various methods including online surveys, focus group discussions, semi-structured in-depth interviews, and online experiments. The collected data will be used to inform the implementation of actions aimed at making farming more attractive to young people, regardless of their background in agriculture.

The European Commission, specifically DG JRC - Joint Research Centre, is the lead contracting authority. The Commission will prepare draft versions of all data collection materials such as questionnaires, discussion guides, and experimental designs. The selected contractor will be responsible for providing suggestions for improvement, programming the surveys and experiments on their online platform, recruiting participants, ensuring the completion of tasks by the selected sample sizes while maintaining data quality, providing digital versions of the data, and reporting on data characteristics along with lessons learned during the process.

The estimated total value of the contract is 200,000 EUR. The contract's nature is for services, and the maximum contract duration is 10 months. The award method will be based on the best price-quality ratio. There is no framework agreement associated with this tender.

Key milestones include a TED publication date of 24/07/2025, a public opening date and time of 25/09/2025 at 12:00 Europe/Madrid, and a deadline for receipt of tenders on 24/09/2025 at 16:00 Europe/Madrid. The contracting authority is not obligated to answer questions submitted after 16/09/2025 at 05:00 Europe/Madrid.

The main classification (CPV) code is 73000000 - Research and development services and related consultancy services.

The available documents for download are:
EN1. OP2326 Invitation to tender Invitation letter, published on 24/07/2025, Version 1, no translations available.
EN2. OP2326 Generational renewal in agriculture Administrative specifications Tender specifications - adm. part, published on 24/07/2025, Version 1, no translations available.
EN2.1. OP2326 AdSpecs Annex 2-Declaration on honour Declaration on honour (tender), published on 24/07/2025, Version 1, no translations available.
EN3. OP2326 Generational renewal in agriculture Technical specifications Technical specifications, published on 24/07/2025, Version 1, no translations available.
EN3.1 OP2326-TechSpecs Annex 1-Graphic requirements template Other invitation to tender document, published on 24/07/2025, Version 1, no translations available.
EN4. OP2326 Generational renewal in agriculture Draft contract Draft contract, published on 24/07/2025, Version 1, no translations available.
EN4.1. OP2326 Draft contract Appendix 1 - Security requirements Draft contract annex, published on 24/07/2025, Version 1, no translations available.
EN4.2. OP2326 Draft contract Annex III - Declaration pre-existing rights Draft contract annex, published on 24/07/2025, Version 1, no translations available.
EN4.3. OP2326 Draft contract Annex IV- VAT share Draft contract annex, published on 24/07/2025, Version 1, no translations available.
EN4.4. OP2326 Draft contract Annex V- Joint Controllership Arrangement Draft contract annex, published on 24/07/2025, Version 1, no translations available.

Submissions must be sent exclusively via electronic submission.

Some frequently asked questions (FAQ) related to the eSubmission system are:
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Is it possible to view the details of the submission after the deadline? No, the content is not accessible after submitting the tender.
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In summary, this tender is seeking a contractor to conduct research and data collection to understand how to make farming more appealing to young people. The contractor will work with materials provided by the European Commission, refine them, implement data collection strategies, recruit participants, and deliver high-quality data and reports. The project has a budget of 200,000 EUR and a duration of 10 months. The tender documents provide detailed specifications and requirements for potential bidders. The eSubmission system requires a PIC and has specific technical requirements for file uploads.

Eligible Applicant Types: The eligible applicant types are not explicitly stated in the provided text. However, given that it is a call for tenders and the nature of the work involves data collection and analysis, eligible applicants could include research institutes, consulting firms, universities, or other organizations with expertise in conducting surveys, focus groups, and data analysis.

Funding Type: The funding type is procurement, specifically a service contract. The call is for "Research and development services and related consultancy services".

Consortium Requirement: The text mentions that a Personal Identification Code (PIC) is mandatory to participate in a call for tenders as a sole candidate/tenderer or as a member of a group (consortium). Therefore, either a single applicant or a consortium is acceptable.

Beneficiary Scope (Geographic Eligibility): The geographic eligibility is not explicitly stated. However, given that it is an EU funding opportunity, it is likely that applicants from the EU and potentially EEA countries are eligible. The system supports all 24 official EU languages, suggesting a focus on EU member states.

Target Sector: The target sector is agriculture, specifically focusing on generational renewal in agriculture and making farming more attractive to young people. It also involves research and development services.

Mentioned Countries: No specific countries are mentioned, but the opportunity is related to the European Commission and the EU, so the relevant region is the EU.

Project Stage: The project stage is focused on data collection and analysis to inform the implementation of actions. This suggests a development or validation stage, where the Commission has prepared draft versions of materials, and the contractor will provide suggestions for improvement and execute the data collection.

Funding Amount: The estimated total value of the contract is 200,000 EUR.

Application Type: The application type is an open call for tenders, with electronic submission.

Nature of Support: The beneficiaries will receive money in exchange for services rendered. This is a service contract, so the support is financial compensation for the provision of research and data collection services.

Application Stages: The number of application stages is not explicitly mentioned, but based on the documentation provided (invitation to tender, administrative specifications, technical specifications, draft contract), it is likely that there is at least a two-stage process: submission of the tender and then contract negotiation.

Success Rates: The success rates are not mentioned in the provided text.

Co-funding Requirement: The co-funding requirement is not explicitly mentioned.

Summary:

This is a call for tenders (EC-JRC/SVQ/2025/OP/2326) issued by the European Commission, DG JRC - Joint Research Centre, focused on "Generational renewal in agriculture – exploring which characteristics could increase youth demand for farming". The contract, valued at an estimated 200,000 EUR, aims to collect primary data through online surveys, focus group discussions, semi-structured in-depth interviews, and online experiments. The goal is to inform the implementation of actions that make farming more attractive to young people, both with and without a farming background.

The Commission will provide draft versions of data collection materials (questionnaires, discussion guides, and experimental designs). The selected contractor will be responsible for providing suggestions for improvement, programming the surveys and experiments on their online platform, recruiting participants, ensuring data quality and completion of tasks, providing digital versions of the data, and reporting on data characteristics and lessons learned.

The procedure type is an open procedure, and submissions must be electronic. The maximum contract duration is 10 months. The award method is based on the best price-quality ratio. The TED publication date was 24/07/2025, and the deadline for receipt of tenders is 24/09/2025 at 16:00 Europe/Madrid. The contracting authority is not bound to reply to questions submitted after 16/09/2025 at 05:00 Europe/Madrid.

To participate, tenderers need a Personal Identification Code (PIC), which is mandatory for both sole candidates and members of a consortium. The eSubmission system supports various file types and has a maximum attachment size of 50 MB per file, with a limit of 200 files per submission. The system supports all 24 official EU languages and uses encryption to ensure data integrity and confidentiality.