Integrated communication services in the field of intellectual property, covering public relations and campaigns, digital marketing, design and audiov...

The European Union Intellectual Property Office (EUIPO) has published tender EUIPO/2026/OP/0011 for a single-lot framework contract to provide integrated communication services in the field of intellectual property including public relations, campaigns, digital marketing, design and audiovisual production. The estimated overall contract value is €7,900,000 for a planned period of up to 48 months, with an initial 12-month framework period renewable up to three times. Bidders must submit electronically via the EU Funding & Tenders Portal by 20 August 2026 at 13:00:59 (Europe/Madrid) and comply with the tender documents including IT security requirements and the DEA Brand Manual. The award will be based on the most economically advantageous tender with quality weighted 70% and price 30%.

What is funded

Scope summary

Procurement by the European Union Intellectual Property Office (EUIPO) for integrated communication services covering public relations and campaigns, digital marketing, design and audiovisual production.

Estimated contract value:Estimated overall contract amount approximately €7,900,000; framework contract initially 12 months, renewable up to three times for a planned total period of up to 48 months ¹.

1. 1Who can apply: commercial communication, PR, digital marketing, design and audiovisual service providers able to meet tender/IT security specifications and submit via the Funding & Tenders Portal (eSubmission).
2. 2Key dates: call published 19 June 2026; submission deadline 20 August 2026 (13:00:59 CET).

Procurement documents (tender specifications, draft contract, templates and corrigenda) are published on the EU Funding & Tenders Portal; submission is electronic. ¹

Footnotes

1. 1Full tender dossier and publication: Tender details.

Opportunity summary

The European Union Intellectual Property Office (EUIPO) published a procurement for the provision of integrated communication services in the field of intellectual property. The scope covers public relations and campaigns, digital marketing, design and audiovisual services. The procurement is structured as a framework contract with an initial duration and renewals; the estimated total procedure value is €7,900,000 and the planned period indicated in the procurement data is 48 months. The call identifier is EUIPO/2026/OP/0011 and the procurement uses electronic submission through the EU Funding & Tenders Portal.

Key facts and dates

Publication date on the portal:19/06/2026. Deadline for submission: 20 August 2026, 13:00:59 (Europe/Madrid timezone). Open tender event scheduled for 24 August 2026 at 11:00 (local time). Additional information request period ends 12 August 2026. Corrigendum and additional procurement documents were published between 19 June and 26 June 2026.

Estimated total value:€7,900,000 (estimated overall contract amount) for the full procurement procedure and framework contract period.

Contract type and duration:Service contract delivered under a framework agreement (fa-wo-rc). The procurement documents state a framework contract initial period of 12 months, renewable up to 3 times; procurement project metadata lists a planned period of 48 months. Please consult the draft framework contract in Annex III for full details ¹.

Scope of services (what is being procured)

The procurement requests integrated communication services in the field of intellectual property covering multiple disciplines and deliverables. Core service areas include: public relations and campaign strategy and delivery; digital marketing (strategy, content, paid and organic channels, analytics); creative design (branding, design assets, templates); audiovisual services (concept, production, post-production for video and audio content). Technical and IT security requirements for outsourcing are provided in Annex IIa. Case study instructions and scoring expectations are provided in Annex IVa for evaluation exercises.

Eligible applicant types

The tender is open to economic operators capable of delivering the specified services. Eligible applicant types typically include: marketing and communications agencies, public relations firms, digital agencies, audiovisual production companies, design consultancies, communications divisions of large enterprises, consortia or subcontracting arrangements combining specialized firms, and other commercial service providers. Research institutes, universities or NGOs could participate only where they operate as legal economic operators offering the requested commercial services. The procurement is not described as limited to SMEs; the SME suitability indicator is false. Specific selection and qualification criteria are provided in the procurement documents and standard submission form (Annex IV).

Funding and financial modality

This is a public procurement (tender) — not a grant or loan. The primary financial mechanism is a service contract under a framework agreement with payments for delivered services. The procurement lists price as an awarding criterion (weight 30) and quality as the primary awarding criterion (weight 70). Financial arrangements, pricing schedules and invoicing terms are set out in the draft contract (Annex III).

Consortium requirement

The procurement does not mandate a single applicant only; consortiums or economic operators using subcontractors are acceptable where permitted by the procurement documents. The tendering terms include specific tenderer qualification requests and selection criteria; bidders should consult Annex I (Tender Specifications), Annex IV (Standard Submission Form) and the Invitation to tender for formal instructions on forming consortia, lead contractors, and subcontracts.

Beneficiary scope (geographic eligibility)

The contracting authority is the European Union Intellectual Property Office (EUIPO) based in Alicante, Spain. The procurement is published on the EU Funding & Tenders Portal and is open to economic operators according to EU public procurement rules. Geographic eligibility therefore includes operators established in EU Member States and other countries permitted under EU procurement rules; bidders must consult the tender rules in the Invitation to tender and selection criteria for specifics about third country participation and proof of legal and financial standing.

Target sectors and services

Primary thematic sectors and industries targeted:communications, public relations, marketing, digital marketing, design and creative services, audiovisual production, and intellectual property-related communications. CPV codes identified include 79416000 (public relations services) and 79340000 (recruitment services is listed as additional CPV but the main additional CPV likely refers to related communication services; bidders must consult Annex I for exact CPV mapping).

Project stage expected

Operational delivery and implementation stage. The tender requires proven delivery capacity for live campaigns, digital marketing implementation, creative and audiovisual production. Proposals should demonstrate previous projects at commercial implementation and campaign delivery stages, with evidence of planning, execution and measurement (not early idea or basic research stages).

Funding amount range

Estimated overall contract amount for the procedure:€7,900,000. The draft contract and tender specifications should be consulted for detailed budget breakdowns, lot pricing (single lot LOT-0001), unit rates and payment schedules. The procurement metadata shows one lot (LOT-0001) covering the integrated services.

Application and submission method

Submission method is electronic (ESUBMISSION) via the EU Funding & Tenders Portal eForms / submission tools. The standard submission form (Annex IV) is provided in the tender documents and must be used. The portal link and eSubmission tool are indicated in the tendering process metadata. Late or non-electronic submissions are not permitted.

Nature of support to beneficiaries

Beneficiaries receive contractual paid services funding under the framework contract:monetary compensation for delivery of communication services according to contract terms. Non-financial support such as brand assets, technical requirements and templates are provided by the contracting authority via documents like the DEA Brand Manual and technical annexes.

Application stages and evaluation

The procurement evaluation is likely multi-stage, typically including:administrative compliance and exclusion checks; selection/qualification (economic, financial, technical capacity); technical evaluation of quality (scored, 70 weight); price evaluation (scored, 30 weight); possible clarification interviews or presentations and assessment of case study responses. The tender includes a case study exercise (Annex IVa) indicating practical evaluation tasks. The tender documents include standard submission templates and scoring rules in Annex I and Annex IV.

Success rates

No explicit success rate is provided in the procurement documentation. As a framework agreement for a single lot, the number of awards may be limited (often one or a small number of framework contractors). Success probability depends on competition, compliance with formal requirements and achieving high scores on quality and price criteria. Bidders should assume competitive tendering with multiple submissions.

Co-funding requirement

No co-funding by bidders is required in the sense of grants. Bidders must propose prices for services; contracting authority will pay under contract terms. Any required financial guarantees, performance securities or advance payment recovery rules will be described in the draft contract (Annex III) and tender specifications.

Templates and application structure

The procurement provides a Standard Submission Form (Annex IV - Annex IV - Standard Submission Form_V1.docx) which bidders must use. Key application components expected based on the documents: administrative forms and declarations, proof of legal status and eligibility, financial statements and capacity evidence, proof of relevant experience and references, technical proposal addressing methodology, campaign concepts and service delivery, staff CVs and organisation chart, IT security compliance (Annex IIa), a priced offer and price breakdown, case study response following Annex IVa instructions, and acceptance of the draft contract (Annex III). Bidders should use the provided Annex IV file format and follow the instructions in the Invitation to tender and Tender Specifications (Annex I).

1. 1Download and read all procurement documents: Invitation to tender, Annex I (Tender Specifications), Annex II and IIa (Technical and IT security specifications), Annex III (Draft Contract), Annex IV (Standard Submission Form), Annex IVa (Case study instructions), and any corrigenda.
2. 2Prepare and complete Annex IV Standard Submission Form and required supporting documents (legal, financial, technical).
3. 3Prepare technical proposal addressing the criteria in Annex I (methodology, team, experience) and complete the case study exercise per Annex IVa.
4. 4Prepare the priced offer and ensure compliance with pricing format in Annex III/Annex I.
5. 5Submit electronically via the EU Funding & Tenders Portal eSubmission tool before 20/08/2026 13:00:59 (Europe/Madrid).

Mentioned countries and geographic references

The contracting authority is located in Spain (Alicante). The procurement is published by an EU agency and is therefore targeted at operators under EU procurement rules; the metadata references EU-level publication and does not restrict participation to particular Member States. Explicitly mentioned country: Spain. Region: European Union (EU).

Documents published and important attachments

Key procurement documents published on the portal include:Invitation to tender - EUIPO-2026-OP-0011; Annex I - Tender Specifications; Annex II - Technical Specifications; Annex IIa - IT Security Standards and Guidelines for Outsourcing; Annex III - Draft Contract; Annex IV - Standard Submission Form; Annex IVa - Case study instructions; DEA BrandManual; Corrigendum 1. Bidders must consult and base proposals on these documents. Annex IIa contains IT security and outsourcing guidance that bidders must comply with when proposing digital or platform solutions.

Evaluation hints and bidder recommendations

Given the weight of quality (70 percent) versus price (30 percent), proposals should prioritise a clear, evidence-based technical approach, creative concepts, measurable KPIs, team experience and compliance with IT security requirements. The case study in Annex IVa will be used to assess practical capability — prepare a concise, well-structured response adhering strictly to the instructions. Use the Standard Submission Form and provide clear annexes for CVs, references and previous project examples. Ensure full acceptance or clear redline comments to the draft contract conditions if necessary, and verify any required financial or performance guarantees.

Frequently referenced annexes and where to find them

Annex I Tender Specifications, Annex II Technical Specifications, Annex IIa IT Security Standards and Guidelines for Outsourcing, Annex III Draft Contract (EUIPO-2026-OP-0011_V1.zip), Annex IV Standard Submission Form (Word), Annex IVa Case study instructions (PDF), DEA BrandManual, and Corrigendum 1 are available via the EU Funding & Tenders Portal opportunity page. The primary portal URL is provided in the tender metadata and in the invitation to tender citation ¹.

Comprehensive summary

This procurement opportunity issued by the European Union Intellectual Property Office (EUIPO) seeks a supplier (or suppliers) to provide integrated communication services focused on intellectual property. The services encompass public relations and campaigns, digital marketing, design and audiovisual production. The tender is a service contract under a framework agreement with an estimated overall value of €7.9 million for the procurement period and uses electronic submission via the EU Funding & Tenders Portal. The award will be based primarily on quality (70) and price (30). A full set of procurement documents has been published (Invitation to tender, Tender Specifications, Technical and IT security annexes, Draft Contract, Standard Submission Form, Case study instructions and a Brand Manual), plus a Corrigendum. Bidders should be commercial communications and creative service providers or consortia with demonstrated capacity to deliver end-to-end integrated communications and to meet EUIPO's technical, security and contractual requirements. Submission is by eSubmission before 20 August 2026 13:00:59 (Europe/Madrid); interested bidders must download and follow Annex IV and all annexes, respond to the case study, and ensure compliance with the draft contract and IT security requirements. The opportunity is competitive and intended for suppliers operating under EU public procurement rules; it requires careful attention to quality of proposal and contractual compliance.

Footnotes

1. 1Procurement documents available at the EU Funding & Tenders Portal opportunity page: ec.europa.eu (see Annex I to Annex IVa and Corrigendum 1).

Opportunity Identification and Scope

This procurement procedure, identified as EUIPO/2026/OP/0011, is a single framework contract tender for integrated communication services in the field of intellectual property, covering public relations, campaigns, digital marketing, design, and audiovisual services [[10]][[13]]. The European Union Intellectual Property Office (EUIPO) is the contracting authority seeking to enhance its IP communication strategy through these comprehensive services [[15]].

Contract Value and Duration:The estimated overall contract amount is €7,900,000 for a planned period of 48 months (4 years), with an initial framework period of 12 months renewable up to 3 times [[10]][[15]].

Key Deadlines and Submission Requirements

1. 1Submission deadline: 20 August 2026 at 13:00:59 (Europe/Madrid time)
2. 2Additional information request deadline: 12 August 2026 at 20:00
3. 3Public opening of tenders: 24 August 2026 at 11:00:00
4. 4Tender validity period: 9 months from submission

Submissions must be made electronically via the EU Funding & Tenders Portal using the required e-submission method [[10]]. All tender documents, including the invitation letter, tender specifications, technical specifications, draft contract, and standard submission form, are available for download from the official portal [[10]].

Award Criteria and Selection Process

The contract will be awarded based on the most economically advantageous tender (MEAT), with quality weighted at 70% and price at 30% [[10]]. Tenderers must meet specific qualification requirements related to procurement documents as selection criteria [[10]].

Technical and Security Requirements

Tenderers must comply with IT security standards and guidelines for outsourcing as specified in Annex IIa, which includes requirements for data protection and secure handling of intellectual property information [[10]]. The contract also requires adherence to the DEA Brand Manual for consistent design and communication standards [[10]].

Required Documentation:Essential documents include the Tender Specifications (Annex I), Technical Specifications (Annex II), IT Security Standards (Annex IIa), Draft Contract (Annex III), Standard Submission Form (Annex IV), and Case Study Instructions (Annex IVa) [[10]].

Applicant Eligibility and Contact Information

This tender is suitable for economic operators with expertise in communication services, digital marketing, design, and audiovisual production, though SME suitability is not explicitly indicated [[10]]. All inquiries should be directed through the EU Funding & Tenders Portal helpdesk or the EUIPO procurement contact point [[10]].

The official procurement portal is accessible at EUIPO Tender Details, where all updated documents including Corrigendum 1 and the DEA Brand Manual can be downloaded [[10]].

Footnotes

1. 1Official tender documents and updates are available at EUIPO Procurement Portal.