VIL - Skaitmeninės komunikacijos paslaugos

Overview

The tender opportunity titled "VIL - Skaitmeninės komunikacijos paslaugos" is a procurement contract issued by the European Commission's Representation in Lithuania. This seeks to procure digital communication services aimed at enhancing public outreach regarding the European Union’s activities and benefits. Eligible applicants are not explicitly defined but may include large enterprises or specialized agencies, particularly those experienced in advertising and marketing services, including public relations and digital communication. While small and medium-sized enterprises (SMEs) are not specifically targeted, they are not excluded. This is categorized as a procurement contract, indicating that payment will be made for services rendered rather than being classified as a grant. No consortium is required, suggesting that a single applicant can fulfill the tender requirements. The geographic scope allows for participation from entities within the EU and potentially the European Economic Area (EEA), despite the contracting authority being based in Lithuania. The focus sector is identified as ICT and digital communications, particularly emphasizing social media management and paid advertising services. The contract is designated for a maximum duration of 12 months, but specific funding amounts are not disclosed, as costs will depend on the bids submitted. Interest will be expressed electronically, and the process is anticipated to involve a negotiated procedure. The application process is likely to consist of a single submission stage, although this will be clarified during the official call for tenders. The tender is competitive, but details regarding success rates are not provided. As it is a procurement contract, no co-funding is anticipated. In summary, this tender aims to secure a service provider for digital communication services to bolster the visibility of the European Commission Representation in Lithuania. Interested parties should prepare for a planned expression of interest phase starting on May 20, 2025, with a deadline of June 5, 2025. The indicative launch date for the negotiated procedure is also set for June 5, 2025. This announcement is a prelude to a later tender process, not a formal call for tenders at this stage.

Highlights

This is a publication announcing the contracting authority’s intention to publish a future negotiated low or middle value procedure, not a call for tenders. More information can be found via the provided link. Submissions must be sent exclusively at the address for submission given below.

The procedure identifier is EC-COMM/VNO/2025/LVP/0266-EXA. The subject is VIL - Skaitmeninės komunikacijos paslaugos (Digital Communication Services).

The description is as follows:Digital networks have become indispensable communication and information tools. The communication of the European Commission Representation in Lithuania (hereinafter – EKA) in digital channels aims to inform the general public and target groups about the activities of the European Union and its benefits to Lithuania. At the same time, it aims to increase the awareness of EKA so that it becomes the main source of information about the European Union in Lithuania. In order to ensure effective and integrated EKA digital communication through digital channels, EKA plans to purchase social network communication and paid social network advertising management services.

The procedure type is a planned negotiated procedure for a middle/low value contract. The estimated total value is not specified. The lead contracting authority is the European Commission, DG COMM - Communication. The main classification (CPV) code is 79340000 - Advertising and marketing services. The nature of the contract is for services. The maximum contract duration is 12 months. It is a framework agreement without reopening of competition.

Milestones:The start date for expression of interest is 2025-05-20 Europe/Brussels. The deadline for expression of interest is 05/06/2025 03:59 Europe/Vilnius. The indicative date of launch of the negotiated procedure is 2025-06-05 Europe/Vilnius.

Expression of Interest:Submissions must be sent exclusively at the address for submission given below. The method of expression of interest is electronic. The address for expression of interest is "Express interest".

Regarding questions and answers, users must log in to create questions. There are public Q&A, FAQs, and a "My Q&A" section. It is possible to download Q&As in xls format. Currently, 0 items are found in the Q&A section.

One question has been asked and answered:Where can I find the procurement documents for calls for tenders with ‘ExA' in the reference? The answer is: References that feature an ‘ExA’ are not calls for tenders. They are a publication announcing the contracting authority’s intent to launch in the future a low or middle negotiated procedure. This was published on 03/10/2024 16:32.

In summary, this is a pre-announcement for a future negotiated procedure for digital communication services for the European Commission Representation in Lithuania (EKA). The EKA aims to enhance its digital communication to inform the public about the EU and its benefits to Lithuania, and to become the primary source of EU information in Lithuania. The planned contract involves social network communication and paid social network advertising management services. The procedure is a planned negotiated procedure for a middle/low value contract with a maximum duration of 12 months. The expression of interest phase is scheduled for May-June 2025. This announcement is not a call for tenders, and procurement documents are not yet available. The reference number includes "ExA" which indicates it is a pre-announcement and not a tender.

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Breakdown

Eligible Applicant Types:The information provided does not explicitly state the eligible applicant types. However, given the nature of the contract for advertising and marketing services, eligible applicants could include SMEs, large enterprises, or other organizations with expertise in digital communication, social media management, and advertising.

Funding Type:This is a planned call for tenders, specifically a planned negotiated procedure for a middle/low value contract. Therefore, the funding type is procurement, specifically a service contract.

Consortium Requirement:The information does not explicitly state whether a consortium is required or if a single applicant is sufficient. This will likely be detailed in the future call for tenders.

Beneficiary Scope (Geographic Eligibility):The call is related to the European Commission Representation in Lithuania (EKA). While not explicitly stated, it is highly likely that applicants from the EU, and potentially EEA countries, would be eligible. Given the location of the services, companies operating in Lithuania or with the ability to provide services there would be favored.

Target Sector:The target sector is advertising and marketing services, specifically digital communication, social media communication, and paid social media advertising management.

Mentioned Countries:Lithuania is explicitly mentioned as the location where the services will be provided.

Project Stage:The project stage is not applicable, as this is a call for tenders for services. The selected applicant will be expected to provide ongoing services.

Funding Amount:The opportunity is described as a "middle/low value contract," but the estimated total value is not specified.

Application Type:The application type will be a negotiated procedure. The first step is to express interest electronically.

Nature of Support:Beneficiaries will receive money in exchange for services rendered.

Application Stages:The application will involve at least two stages: expressing interest and then participating in the negotiated procedure. The exact number of stages will be detailed in the future call for tenders.

Success Rates:Success rates cannot be determined from the provided information, as this is a planned call for tenders.

Co-funding Requirement:The information does not specify whether co-funding is required.

Summary:

This is an announcement of a planned call for tenders by the European Commission Representation in Lithuania (EKA) for digital communication services. The EKA intends to procure social media communication and paid social media advertising management services to inform the public and target groups about the European Union's activities and benefits in Lithuania, and to increase the EKA's visibility as a key source of information about the EU in Lithuania. This will be a negotiated procedure for a middle/low value contract. The maximum contract duration is 12 months and it will be a framework agreement without reopening of competition. The expression of interest period is planned to start on May 20, 2025, with a deadline of June 5, 2025. The indicative date for the launch of the negotiated procedure is June 5, 2025. Interested parties should express their interest electronically via the provided link. The lead contracting authority is the European Commission, DG COMM Communication. The CPV code is 79340000 Advertising and marketing services.

Short Summary

Impact

To enhance the European Commission Representation in Lithuania’s outreach via digital communication services, informing the public about EU activities and benefits.

Applicant

Expertise in public relations, digital communication, and social media management is required to execute the project.

Developments

Funding will support digital communication services, specifically social media management and paid advertising.

Applicant Type

Large enterprises or specialized agencies with expertise in digital communication services are targeted.

Consortium

Single applicants are required as no consortium requirements are specified.

Funding Amount

The contract value is variable based on bid submissions, with a planned duration of 12 months.

Countries

Lithuania is explicitly mentioned, but the tender is likely open to EU/EEA entities.

Industry

The funding targets the ICT/Digital communications sector.

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