Films on the Move

The CREA-MEDIA-2025-FILMOVE call, part of the Creative Europe Programme, aims to enhance the distribution of recent non-national European films. It specifically encourages sales agents and theatrical distributors to invest in promotional and distribution efforts for these films. This initiative operates with multiple cut-off dates for submissions.

The call focuses on fostering the development of pan-European distribution strategies, thereby facilitating broader audience reach through theatrical and online channels. It seeks to strengthen connections between the production and distribution sectors to improve the competitiveness of non-national European films on a global scale.

Applications funded under this call should aim for campaigns targeting the distribution of eligible European films, coordinated by the sales agents. Applicants are expected to include strategies that promote sustainability, gender balance, diversity, and inclusion within their projects.

The call was published on September 26, 2024, with two key submission deadlines: March 20, 2025, and July 17, 2025. The evaluation periods follow these cut-off dates, with results communicated to applicants in September 2025 for the first deadline and in January 2026 for the second. Grant agreements are anticipated to be finalized in December 2025 and April 2026, respectively.

The total budget for this call is EUR 16,000,000. Applicants must adhere to specific admissibility and eligibility criteria outlined in the call document, including proposal limits, country eligibility, and operational capacity. The evaluation and award processes are detailed within the same document.

To apply, entities must use the standard application form and provide required documents, such as information on ownership and independence, details of any international film sales agreements, and letters of intent from distributors concerning promotional costs. Additional resources and support are available from the Creative Europe desk or the European Education and Culture Executive Agency, including FAQs, technical assistance, and guidance through the application process.

Overall, the CREA-MEDIA-2025-FILMOVE call is designed to financially support initiatives that improve the visibility and market presence of European films through innovative and inclusive distribution strategies.

The CREA-MEDIA-2025-FILMOVE call, also known as Films on the Move, is part of the Creative Europe Programme (CREA). It aims to encourage and support the wider distribution of recent non-national European films. This is achieved by incentivizing sales agents and theatrical distributors to invest in the promotion and distribution of these films. The call operates under a multiple cut-off deadline model.

The objective of this call is to bolster the distribution of recent non-national European films by encouraging investment from sales agents and theatrical distributors in promotion and distribution activities.

The expected results include: the development of pan-European theatrical and/or online distribution strategies for non-national European films, increased investment in theatrical and/or online promotion and distribution to expand audience reach, and the development of links between the production and distribution sectors to improve the competitive position of non-national European films in the global market.

The activities funded are campaigns for the pan-European theatrical and/or online distribution of eligible European films, coordinated by the film's sales agent. Applications should include strategies for a more sustainable and environmentally respectful industry, as well as ensure gender balance, inclusion, diversity, and representativeness.

The call was published on September 26, 2024. There are two cut-off dates for submissions: March 20, 2025, at 17:00 Brussels time, and July 17, 2025, at 17:00 Brussels time. The evaluation periods are March-June 2025 for the first cut-off and July-October 2025 for the second. Applicants will be informed of the results in September 2025 for the first cut-off and January 2026 for the second. Grant agreements are expected to be signed in December 2025 for the first cut-off and April 2026 for the second.

The total budget for this call is EUR 16,000,000.

Conditions for admissibility include compliance with the proposal page limit and layout, as described in the call document and Part B of the Application Form available in the Submission System. Eligibility criteria related to countries and other conditions, as well as financial and operational capacity and exclusion, are detailed in the call document. The evaluation and award processes, criteria, scoring, thresholds, and indicative timeline are also described in the call document. The legal and financial set-up of the grants is also detailed in the call document.

Applicants must use the standard application form (CREA MEDIA), which is available in the Submission System. Additional required documents include information on independence and ownership (CREA MEDIA), an international film sales agreement, a PDF with film(s)/work(s) information generated from the Creative Europe MEDIA Database, and letters of intent from distributors having acquired the theatrical rights from the sales agent detailing Promotion and Advertisement (P&A) costs.

Model Grant Agreements (MGA) are based on the CREA MGA. Additional documents include CREA Annual Work Programmes, CREA Regulation 2021/818, EU Financial Regulation 2018/1046, Rules for Legal Entity Validation, LEAR Appointment and Financial Capacity Assessment, EU Grants AGA Annotated Model Grant Agreement, Funding & Tenders Portal Online Manual, Funding & Tenders Portal Terms and Conditions, and Funding & Tenders Portal Privacy Statement.

For help, applicants can contact their local Creative Europe desk or the European Education and Culture Executive Agency. Additional resources include the Funding & Tenders Portal FAQ for submission of proposals, the IT Helpdesk for technical issues, and the Online Manual for a step-by-step guide through the Portal processes.

The CREA-MEDIA-2025-FILMOVE call for proposals, under the Creative Europe Programme, is designed to boost the distribution of European films. It provides financial support to sales agents and theatrical distributors for promotion and distribution campaigns. The call aims to increase the visibility and market reach of non-national European films through theatrical and online distribution strategies. Applicants need to develop sustainable and inclusive strategies, and the call has two cut-off dates for submissions. The first cut-off date has passed, and the second cut-off date is July 17, 2025. The total budget is EUR 16,000,000.

Eligible Applicant Types: The eligible applicant types are sales agents and theatrical distributors. The call specifically encourages these entities to invest in the promotion and adequate distribution of non-national European films.

Funding Type: The funding type is a grant, specifically CREA Project Grants (CREA-PJG) and CREA Action Grant Budget-Based [CREA-AG].

Consortium Requirement: While not explicitly stated, the description mentions coordination by the sales agent of the film, and letters of intent from distributors, suggesting that a consortium or at least a partnership between a sales agent and distributors is expected.

Beneficiary Scope (Geographic Eligibility): The call focuses on the distribution of "non-national European films," implying that the geographic eligibility is within the European Union or countries associated with the Creative Europe Programme. The activities to be funded are campaigns for the pan-European theatrical and/or online distribution of eligible European films.

Target Sector: The target sector is culture, specifically the film industry. The call aims to support the wider distribution of European films.

Mentioned Countries: No specific countries are mentioned, but the focus is on "European films" and "pan-European" distribution, implying eligibility for entities within the European Union and associated countries participating in the Creative Europe Programme.

Project Stage: The project stage is focused on distribution, promotion, and audience development for films that are already produced. It targets projects that are ready for theatrical and/or online distribution.

Funding Amount: The total budget for the CREA-MEDIA-2025-FILMOVE call is EUR 16,000,000. The indicative number of grants is not specified.

Application Type: The application type is an open call with multiple cut-off dates.

Nature of Support: The beneficiaries will receive money in the form of grants to support their campaigns for the pan-European theatrical and/or online distribution of eligible European films.

Application Stages: The application process includes admissibility conditions, eligibility conditions, evaluation and award criteria, and legal and financial set-up. The evaluation process includes submission and evaluation processes, award criteria, scoring and thresholds, and an indicative timeline for evaluation and grant agreement. This suggests a multi-stage process.

Success Rates: The success rates are not explicitly mentioned. However, the call CREA-MEDIA-2025-FILMOVE 1st cut-off received 20 proposals. The number of grants to be awarded is not specified.

Co-funding Requirement: The information regarding co-funding is not explicitly mentioned in the provided text.

Summary:

The CREA-MEDIA-2025-FILMOVE call, part of the Creative Europe Programme, aims to boost the distribution of recent non-national European films. It encourages sales agents and theatrical distributors to invest in promotion and distribution across Europe, both in cinemas and online. The call provides grants to fund campaigns that develop pan-European distribution strategies, increase investment in promotion, and build stronger connections between film production and distribution. Eligible applicants are primarily sales agents and theatrical distributors who are expected to coordinate their efforts. The call has a total budget of EUR 16,000,000 and operates with multiple cut-off dates for submissions. The application process involves several stages, including checks on admissibility and eligibility, evaluation based on specific criteria, and adherence to legal and financial guidelines. The call emphasizes the need for sustainable and environmentally respectful practices, as well as strategies to ensure gender balance, inclusion, diversity, and representativeness within the projects. The first cut-off date has passed, and the second cut-off date is July 17, 2025.