Servicios para implementar campaña de comunicación estratégica sobre Global Gateway

The European Commission, under the Directorate-General for International Partnerships, has issued a call for tenders (EC-INTPA/ASU/2025/EA-RP/0055) for a strategic communication campaign in Paraguay as part of the Global Gateway initiative. The tender aims to redefine the perception of EU-Paraguay relations among the youth, shifting from a donor-recipient narrative to one of partnership and joint investment in a shared future. The aim is to design and implement the "Poder de &" campaign, which should engage young audiences in Paraguay by showcasing the benefits of EU investments.

Eligible applicants include communication agencies, marketing firms, public relations companies, and NGOs, with no specific focus on SMEs. The estimated budget for the contract is €400,000, with a maximum duration of 21 months. This is a procurement contract structured as a restricted procedure, meaning submissions will be evaluated through a multi-stage process focused on quality and price. Proposals will be assessed with 80% emphasis on quality and 20% on price.

The application process requires proposals to be submitted electronically by May 12, 2025, at 16:00 America/Buenos_Aires time. The geographical focus of the tender is Paraguay, although applicants from EU member states and associated countries may also qualify. The project specifically targets the public relations and communication sectors, aimed at fostering a positive perception of the EU among Paraguayan youth.

The contracting process will assess applicants' suitability for the professional activity, their economic and financial standing, and their technical capabilities, as detailed in the tender documents. Additional resources, including answers to frequently asked questions, will be available to assist prospective bidders. The overall objective is to enhance awareness of the Global Gateway strategy and promote the EU as a significant partner for sustainable development in Paraguay.

The European Commission, INTPA International Partnerships, has issued a call for tenders EC-INTPA/ASU/2025/EA-RP/0055 for services to implement a strategic communication campaign on Global Gateway in Paraguay. The TED reference is 69/2025 224777-2025. There are change notices with TED references 75/2025 248254-2025 (dated 16/04/2025) and 76/2025 00251852-2025 (dated 17/04/2025).

The overall objective of this contract is to stimulate a paradigm shift in how the relationship between the two continents is represented and perceived among the young public, changing the donor-recipient narrative to one of partnership between peoples, with a focus not on aid, but on joint investment in a shared future. The specific objective is the design and implementation of new waves of the “Poder de &” campaign to inform and engage young audiences in Paraguay with inspiring examples about the benefits of the EU's investments in Paraguay within the framework of its “Global Gateway” strategy. At the end of the campaign, the audience should have a better understanding of the scale and values of the Global Gateway strategy with a positive outlook towards the EU as an important partner for them and their country.

This is a restricted procedure. The estimated total value is 400,000 EUR. The TED publication date is 08/04/2025. The main classification (CPV) is 79416000 Public relations services. The nature of the contract is services. The maximum contract duration is 21 months. The award method is best price-quality ratio. It is not a framework agreement.

The selection criteria include: Suitability to pursue the professional activity, Economic and financial standing, and Technical and professional ability. Details are in the procurement documents. The place of delivery or performance is Paraguay, specifically identified by the code 20000992. The relevant program is Latin America, identified by the code 42921260.

The deadline for receipt of requests to participate is 12/05/2025 16:00 America/Buenos_Aires time.

The available documents include: Información adicional sobre el anuncio de contrato (Invitation to submit a request to participate) published on 08/04/2025, version 1, in Spanish; b3 nuevo req part form (Invitation to submit a request to participate) published on 14/04/2025, version 1, in Spanish; and FORMULARIO DE SOLICITUD DE PARTICIPACIÓN (Invitation to submit a request to participate) published on 08/04/2025, version 1, in Spanish. No translations are available for these documents.

Submissions must be sent exclusively at the address for submission given below, using the electronic submission method.

A question and answer section is available, including public Q&A, FAQs, and a section for personal questions. Q&A can be downloaded as an XLS file. One Q&A item is available: Question regarding technical capacity, referencing page 4 of the additional information document and criterion 1. The answer confirms that contracts do not necessarily have to be completed before the date of submission of the expressions of interest.

In summary, this is a call for tenders from the European Commission for a strategic communication campaign in Paraguay to promote the EU's Global Gateway initiative among young people. The goal is to shift perceptions of the EU from a donor to a partner, highlighting joint investments and shared futures. The tender is a restricted procedure with a budget of 400,000 EUR and a deadline of May 12, 2025. Applicants will need to demonstrate their suitability, financial stability, and technical capabilities. The project aims to design and implement a campaign to inform and engage young Paraguayans, fostering a positive view of the EU as a key partner for their country's development. The campaign should increase awareness of the Global Gateway strategy's scale and values.

Eligible Applicant Types: The provided text does not explicitly specify the eligible applicant types. However, given that it is a call for tenders for services, it is likely that eligible applicants include companies, firms, organizations, and other legal entities capable of providing the required services, such as public relations and communication services. The selection criteria mention "Suitability to pursue the professional activity," which suggests that applicants must be professionally qualified to deliver the services.

Funding Type: Procurement. This is a call for tenders, which indicates a procurement process where the contracting authority (European Commission) is purchasing services.

Consortium Requirement: The text does not explicitly state whether a single applicant or a consortium is required. It is possible that both single applicants and consortia are eligible, but this would need to be confirmed in the tender documents.

Beneficiary Scope (Geographic Eligibility): The place of performance is Paraguay, and the program is related to Latin America. However, the geographic eligibility of the applicants is not explicitly mentioned in the provided text. It is common for EU tenders to be open to entities from the EU, EEA, and potentially other countries depending on the specific agreement. The tender documents should be consulted for definitive eligibility criteria.

Target Sector: This program targets the public relations and communication sector. Specifically, it focuses on strategic communication campaigns related to the EU's Global Gateway strategy and its impact and perception among young people in Paraguay.

Mentioned Countries: Paraguay.

Project Stage: The project involves the design and implementation of a communication campaign. This suggests that the project is at the implementation stage, requiring the design and execution of communication strategies.

Funding Amount: The estimated total value of the contract is 400,000 EUR.

Application Type: Open call for tenders. The submission method is electronic. The procedure type is a restricted procedure.

Nature of Support: Non-monetary services. The selected applicant will receive a service contract to implement a communication campaign.

Application Stages: The procedure type is "Restricted procedure," which typically involves at least two stages: a selection stage based on the "request to participate" and a subsequent stage where selected candidates are invited to submit a full tender. Therefore, there are at least 2 stages.

Success Rates: The provided text does not include information on success rates.

Co-funding Requirement: The provided text does not mention any co-funding requirements.

Summary:

This is a call for tenders (EC-INTPA/ASU/2025/EA-RP/0055) issued by the European Commission, specifically the Directorate-General for International Partnerships (INTPA). The tender is for "Servicios para implementar campaña de comunicación estratégica sobre Global Gateway" which translates to "Services to implement a strategic communication campaign on Global Gateway." The overall objective is to shift the perception of the relationship between Europe and Latin America, particularly among young people, from a donor-recipient model to a partnership based on joint investment in a shared future. The specific goal is to design and implement a campaign, building on the "Poder de &" concept, to inform and engage young audiences in Paraguay about the benefits of EU investments under the Global Gateway strategy. The campaign aims to improve awareness of the scale and values of the Global Gateway strategy and foster a positive view of the EU as a key partner for Paraguay. The procedure type is a restricted procedure, and submissions must be electronic. The estimated total value of the contract is 400,000 EUR, and the maximum contract duration is 21 months. The deadline for receipt of requests to participate is May 12, 2025, at 16:00 America/Buenos_Aires time. The contract will be awarded based on the best price-quality ratio. Applicants will need to demonstrate their suitability to pursue the professional activity, their economic and financial standing, and their technical and professional ability, as detailed in the tender documents. The place of performance is Paraguay. Additional information and the application form are available for download. A question and answer section is available, with the latest update published on April 23, 2025.