Strategic Communication of the European Union in the Republic of Moldova 2027-2030
Overview
Tender:Strategic Communication of the European Union in the Republic of Moldova 2027-2030 is a restricted service contract procured by the European Commission to increase public awareness of democratic reforms, support EU accession and the Growth Plan, and build resilience to disinformation. Estimated contract value is €7,000,000 with an initial duration of 36 months and an option to extend up to 18 months for a maximum of 54 months. Deadline for requests to participate is 16 November 2026 and submissions are electronic via the EU Funding & Tenders Portal in English. Eligible applicants include legal and natural persons established in EU Member States, eligible third countries and international organisations, with selection thresholds including average annual turnover of at least €3,500,000 and at least two completed contracts in the last four years each of minimum €1,500,000.
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Highlights
Opportunity type
Restricted tender (service contract)
What is funded:A fee-based service contract to design and implement strategic communication, public outreach, support to independent media, media literacy and counter-disinformation (FIMI) activities in Moldova to raise public awareness of democratic reforms and EU accession/Growth Plan objectives.
Estimated value:€7 000 000 (estimated overall contract amount) 1.
Duration and start:Maximum duration 54 months (contract base 36 months, renewable once for up to 18 months).
- 1Lead contracting authority: European Commission, ENEST - Enlargement and Eastern Neighbourhood.
- 2Place of performance: Republic of Moldova.
- 3Main CPV: 79310000 Market research services (additional CPVs include radio/TV, news-agency, video).
Who can apply:Natural persons and legal entities established in EU Member States, eligible countries under Regulation (EU) 2025/535, and international organisations. Consortia allowed; shortlisted candidates (4–8) will be invited to tender.
Key selection thresholds (summary):average annual turnover last 3 years >= €3 500 000; minimum technical references: at least 2 relevant contracts in the last 4 years each >= €1 500 000; minimum staffing: average >= 10 relevant personnel over the last 3 years. Consult procurement documents for full criteria.
| Submission method | Electronic via EU Funding & Tenders Portal (EU Login/eSubmission) |
|---|---|
| Deadline for requests to participate | 16 November 2026, 16:00 (Europe/Chisinau) — restricted procedure first stage |
Award method:Best price-quality ratio. Language of procedure: English. Provisional invitation to tender: December 2026; provisional contract start: September 2027.
How to apply:Submit a single signed request to participate via the F&T Portal following the required request to participate form and Declaration on Honour; follow eSubmission instructions and provide requested financial, professional and technical evidence.
Footnotes
- 1Procurement notice and documents are available on the EU Funding & Tenders Portal Tender details.
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Breakdown
Tender Summary
Title:Strategic Communication of the European Union in the Republic of Moldova 2027-2030. Contracting authority: European Commission, ENEST - Enlargement and Eastern Neighbourhood (ENEST.C.2 Moldova). Procedure identifier / Call ID: EC-ENEST/KIV/2026/EA-RP/0102. TED reference and publication: 686564-2026, TED publication date 06/10/2026. Submission method: electronic via EU Funding & Tenders Portal eSubmission. Place of performance: Republic of Moldova. Nature of contract: services (fee-based). Main CPV: 79310000 Market research services. Additional CPV classifications: 92100000 Motion picture and video services, 92200000 Radio and television services, 92400000 News-agency services. Estimated total value: €7 000 000 (estimated overall contract amount). Maximum contract duration: 54 months (initial 36 months with option to extend up to 18 months). Award method: best price-quality ratio. Framework agreement: indicated (contract may include repetition of similar services up to 50% by negotiated procedure).
Overall objective:To support increased public awareness in the Republic of Moldova on the implementation of democratic reforms in line with Moldovas EU accession process and the EU-Moldova Growth Plan objectives, through public outreach, support for independent media, strategic communications and building resilience to disinformation, including media literacy and FIMI actions.
Key administrative dates and milestones
| Milestone | Date / Time (timezone Europe/Chisinau unless otherwise stated) |
|---|---|
| TED publication date | 06/10/2026 |
| CFT publication / F&T Portal publication | 06/10/2026 |
| Deadline for receipt of requests to participate (restricted procedure - stage 1) | 16/11/2026 16:00:59 (Europe/Chisinau / UTC+02) |
| Provisional date of invitation to tender (stage 2) | December 2026 (provisional) |
| Provisional contract start date | September 2027 (provisional) |
| Contract initial period | 36 months |
| Possible extension | Up to 18 months (one renewal) |
Who can apply and eligibility
Participation is open to natural persons who are nationals of, and legal persons effectively established in, a Member State of the European Union or in an eligible country or territory as defined under Article 7 of Regulation (EU) No 2025/535 establishing the Reform and Growth Facility for the Republic of Moldova. International organisations are also eligible. The procurement rules reference the PRAG and the Additional Information about the Contract Notice (a5f).
Eligible Applicant Types:Open to legal entities and natural persons established in EU Member States and eligible third countries defined by Regulation (EU) No 2025/535, and to international organisations. The procedure allows individual tenderers and consortia (permanent or ad hoc). Subcontracting is permitted. Capacity-providing entities may be relied on but must meet the same eligibility and selection rules and provide commitments/documents; entities whose capacity is relied upon become jointly and severally liable for economic and financial criteria where relevant.
Funding and contract details
Funding Type:Procurement / tender contract for services funded by EU external action instruments (NDICI-GE Neighbourhood 2025-2027 / Reform and Growth Facility). This is a fee-based service contract procured via restricted tender procedure.
Estimated Contract Value:Estimated total value €7,000,000 (currency EUR). This is the estimated overall contract amount for the procedure.
Contract Duration and Options:Maximum duration 54 months. Contract concluded for an initial 36 months, renewable once for up to 18 months. The draft contract in procurement documents provides details on renewal.
Procurement procedure and selection
Procedure type:Restricted procedure. Stage 1 is a request to participate; based on requests received and selection criteria, between 4 and 8 candidates will be short-listed and invited to submit detailed tenders. If fewer than 4 eligible candidates meet the criteria, the contracting authority may still invite candidates. If more than 8 meet criteria, re-examination and ranking using comparative criteria will identify the 8 best.
Consortium Requirement:Consortiums are allowed and commonly used. The procedure accepts individual applicants or consortia (permanent or ad hoc). For consortia, all members are jointly and severally liable. If a candidate relies on capacity-providing entities, those entities must sign commitments and provide evidence of eligibility and capacity; technical capacity can only be relied on where the third party will perform the relevant tasks.
Selection criteria (summary):Selection criteria are set out in the request to participate form and a5f. The contracting authority will evaluate economic/financial capacity, professional capacity and technical capacity against thresholds detailed below.
- 1Economic and financial capacity: Minimum average annual turnover (last 3 financial years) not less than €3,500,000. Current ratio (current assets/current liabilities) in the last closed year must be at least 1. For consortia this criterion must be fulfilled by each member.
- 2Professional capacity: During the current and previous two years, on average at least 10 personnel (permanent or non-permanent) directly employed or legally contracted in areas of specialist knowledge related to this contract. Candidate must not be subject to professional conflicting interests affecting contract performance.
- 3Technical capacity: Completion of at least 2 contracts during the last 4 years with each contract value not less than €1,500,000. The contracts must have a primary focus in strategic communication, communication campaigns, mass media relations or public diplomacy. Documentary evidence required for each reference.
Comparative criteria for short-listing (if >8 eligible candidates):1. Highest number of contracts meeting the technical capacity criterion. 2. Highest cumulative value of completed services meeting the technical capacity criterion. These are applied in order to rank candidates.
Award criteria:Award will be on the basis of best price-quality ratio. The contracting documents indicate quality and price weights; the award weighting is published in procurement documents and tender dossier (procurement documents list quality at 80% and price at 20% in the system metadata, but bidders must consult the tender specifications for exact scoring and subcriteria).
Application and submission
Application Type and Submission Method:Submission is an open restricted-call two-stage procurement. Stage 1 is an electronic request to participate submitted via the Funding & Tenders Portal eSubmission system. EU Login account and organisation PIC registration in the Participant Register are required. Requests to participate submitted by any other means (email, paper) will be disregarded. If shortlisted, stage 2 requires submission of a full tender via eSubmission.
Deadline and language:Deadline for receipt of requests to participate: 16 November 2026, 16:00:59 Europe/Chisinau. All communications and submissions must be in English.
Required supporting documents at request to participate stage:Complete request to participate form (b3_req_part_form_en), signed declaration on honour (a14a_declaration_honour_procurement_en), documentary evidence for selection criteria (financial statements, personnel statistics, project references), PIC validation documents where requested, and any separate documents for capacity-providing entities. Additional procurement documents provided on the F&T Portal include the a5f additional information and tender specifications for requests to participate. Any brochures or unsolicited documents will not be considered.
Detailed technical and operational scope
The service contract covers a strategic communication programme to inform and engage the Moldovan public about democratic reforms and EU accession-related developments and achievements. Core areas indicated across the procurement classification and description: strategic communication planning, public outreach campaigns, mass media relations, support to independent media, media literacy strengthening, strengthening resilience to disinformation, monitoring and evaluation of outreach efforts, and FIMI (Foreign Information Manipulation and Interference) related actions. The contract is likely to include production of audio-visual content, radio and television programming, market research and audience analysis, media training, events and public diplomacy activities, monitoring of information space and counter-disinformation activities, and regular reporting and evaluation.
Expected deliverables and activities (indicative):Design and implementation of integrated communication campaigns; media content production (TV, radio, video and online); targeted outreach to different audiences and regions; support and capacity building for independent media; media literacy programmes for schools and civil society; monitoring, analysis and reporting on information environment and disinformation; rapid response and FIMI mitigation actions; stakeholder engagement events; research and market analysis to inform messaging; impact measurement and final evaluation.
Technical, financial and administrative requirements
- 1Financial thresholds: average annual turnover >= €3,500,000 (last 3 closed financial years). Current ratio >= 1 in last closed year.
- 2Personnel: average at least 10 relevant personnel (current + previous two years) in areas related to the contract.
- 3Experience: at least 2 previously completed contracts in the last 4 years each >= €1,500,000, with primary focus on strategic communication/communication campaigns/mass media relations/public diplomacy.
- 4Declarations: signed Declaration on Honour covering exclusion and selection criteria, evidence to prove absence of exclusion grounds, and declarations for capacity-providing entities and main subcontractors where applicable.
- 5Foreign subsidies / financial contributions disclosure: FS-PP form may be required for large award procedures per FS rules (see procurement documents); main subcontractors or main suppliers may also be required to submit FS-PP if they exceed thresholds.
- 6Subcontracting: allowed but subcontractors and capacity-providing entities must comply with eligibility and selection rules for the parts of the criteria relied upon.
- 7Language and formatting: submissions in English; financials in EUR; conversion using InforEuro exchange rate of October 2026 where relevant.
Application process structure and templates
Applicants must use the provided request to participate form (b3_req_part_form_en_V1.docx) and the Declaration on Honour template (a14a_declaration_honour_procurement_en_V1.docx). The request to participate form follows the standard EU Procurement format and includes sections for identity and contact details, economic and financial capacity (financial tables for three years), personnel statistics, areas of specialisation, experience references (max 15), declarations, and signature. Capacity-providing entities must provide separate documents for the selection criteria they will support. All required annexes must be uploaded in the correct eSubmission attachment sections as instructed in the tender dossier.
- 1Request to participate form: complete sections 1-8 per template including signed statement and signature on headed paper where requested.
- 2Financial tables: provide closed annual accounts and consistent figures for the last three years and projections where necessary; provide bank statements if accounts not closed.
- 3Personnel tables: provide annual manpower statistics for the last three years including relevant fields and average manpower.
- 4Experience references: provide up to 15 project references with documentary evidence (approval reports, payment proofs, certificates) and clear identification of the part carried out by the candidate.
- 5Declaration on Honour: signed and uploaded under the designated 'Declaration on Honour' attachment section in eSubmission.
- 6Capacity-providing entity commitment letters: separate documents confirming availability of resources where relied upon.
- 7Any additional documents required by tender specifications for the request to participate stage as listed in the a5f and tender dossier.
Scoring, stages and probable timeline
This is a two-stage restricted procedure. Stage 1:submission of request to participate; contracting authority applies selection criteria and short-lists 4-8 candidates. Stage 2: shortlisted candidates will be invited to submit full tenders. Tender evaluation will use award criteria best price-quality ratio with quality heavily weighted (metadata indicates 80% quality / 20% price in awarding parameters). Provisional invitation to tender is planned for December 2026 and provisional contract award and start from September 2027, subject to exact timetable in tender dossier.
Application Stages:Two main stages: 1) Request to participate (shortlisting). 2) Invitation to tender and submission of full tender by shortlisted candidates. The shortlisting stage will eliminate non-compliant or insufficient candidates; between 4 and 8 candidates will be invited to the second stage.
Success Rates:Nominal short-listing success rate depends on number of applicants; contracting authority will invite between 4 and 8 candidates. If many eligible applicants apply, success at stage 1 is therefore roughly 4-8 divided by total eligible applicants. Success rate at award stage: 1 winner among the invited tenderers. Exact historical rates are not provided; applicants should assume a competitive process.
Co-funding, payments and financial arrangements
This is a service contract financed under NDICI / Reform and Growth Facility. It is fee-based; payments and invoicing details will be defined in the draft contract and contract conditions in the tender dossier. Electronic ordering and electronic payments will be used. No explicit co-funding requirement is stated in the procurement documents for bidders. Standard EU procurement conditions and financial guarantees, if any, will apply per tender dossier and draft contract.
Beneficiary Scope (Geographic Eligibility):Participation open to entities established in EU Member States, eligible third countries as per Article 7 of Regulation (EU) No 2025/535, and international organisations. Place of performance is Moldova.
Target Sector:Primary thematic sectors: strategic communication, media and journalism support, public diplomacy, disinformation prevention and media literacy, communications, market research and public opinion analysis.
Project Stage:Implementation and delivery (operational). The tender expects organisations with demonstrated track record (past contracts) in delivery, at least at scale demonstrated by contract values and personnel thresholds. Activities include design, implementation and evaluation of communications campaigns (mature operational stage rather than research or early concept).
Compliance, exclusion and legal context
The legal basis for eligibility and rules of origin is Regulation (EU) No 2025/535 establishing the Reform and Growth Facility for the Republic of Moldova. Candidates must not be included in EU restrictive measures lists at the award decision time. Exclusion situations follow PRAG sections and require submission of Declaration on Honour and supporting documents. For safeguarding EU financial interests, personal data may be shared with audit and anti-fraud bodies.
Appeals and review:Appeal procedures: review organisation is the Court of Justice of the European Union. Further information on review and remedies is provided in the procurement documents and TED notice.
Where to find documents and how to apply
All procurement documents (a5f additional information, request to participate form b3, declaration on honour a14a, tender specifications) are available on the EU Funding & Tenders Portal tender details page. Electronic submission is via the eSubmission link for this call. Interested economic operators must register in the Participant Register (obtain PIC) and have an EU Login. Subscribe to the F&T Portal call to receive updates and clarifications. Official opportunity URL: Tender details TED notice.
Templates:Use the official request to participate template b3_req_part_form_en available in the procurement documents and the Declaration on Honour a14a template. The request to participate template contains structured sections: 1) identity of candidate(s), 2) contact person, 3) economic and financial capacity (financial table for 3 years and averages), 3bis) foreign contributions disclosure (FS-PP) where applicable, 4) personnel statistics, 5) areas of specialisation, 6) experience references (max 15), 7) declarations, 8) signed statement. When relying on third-party capacity, include separate commitment documents for those entities. Submit documents via eSubmission in the correct attachment slots: Other documents and Declaration on Honour.
Mentioned Countries
Republic of Moldova is explicitly mentioned as place of delivery/performance and beneficiary zone. Eligible applicants must be established in EU Member States or eligible countries defined under Regulation (EU) No 2025/535. International organisations may also participate.
Main contact for procurement queries:European Commission, ENEST - Enlargement and Eastern Neighbourhood. Procurement contact email listed in TED: delegation-moldova-procurement@eeas.europa.eu. Questions must be submitted in writing through the F&T Portal Questions & Answers tab by the deadlines specified; public clarifications will be published on the portal.
Risk factors and practical advice for bidders
- 1Ensure financial thresholds are met and evidenced: average turnover >= €3.5M and current ratio >= 1. Provide audited accounts or equivalent certified financials.
- 2Document technical references with clear evidence of value and scope; specify the part performed if projects were consortium-based.
- 3Prepare capacity-providing entity commitments well in advance with signed letters and supporting evidence.
- 4Register PIC and validate PIC data early; EU Validation Services may request supporting documents which takes time.
- 5Use eSubmission system requirements: follow file naming, size limits (attachments <50 MB where indicated), allowed formats and number of files per submission.
- 6Comply strictly with Declaration on Honour requirements and produce original signed copies if requested at tender stage.
- 7Monitor the F&T Portal for clarifications and updates; clarifications will be published and may be issued up to 8 days before the submission deadline.
This procurement is covered by NDICI funds under the Neighbourhood programme and aims to bolster public information and democratic reform communication in Moldova. Interested bidders should consult the tender dossier and a5f document for the full legal, financial and technical requirements and follow the precise eSubmission instructions and templates provided. Shortlisting is competitive and based on strict selection thresholds; shortlisted candidates will face a quality-heavy award evaluation at the tender stage.
For full procurement documents and downloads see the F&T Portal tender page and the attached procurement documents. The procurement dossier contains the draft contract, tender specifications, request to participate form and the declaration on honour templates. Tender dossier and documents Tender eSubmission TED notice. 1
Footnotes
- 1Procurement documents cited: a5f additional information contract notice, b3 request to participate form, a14a declaration on honour. Available on the Funding & Tenders Portal tender details page and downloadable attachments in the procurement documents section.
Short Summary
Impact Increase public awareness and acceptance of democratic reforms in the Republic of Moldova in support of its EU accession and Growth Plan objectives while strengthening resilience to disinformation and foreign information manipulation. | Impact | Increase public awareness and acceptance of democratic reforms in the Republic of Moldova in support of its EU accession and Growth Plan objectives while strengthening resilience to disinformation and foreign information manipulation. |
Applicant Applicants must demonstrate strong strategic communication and campaign design skills, capacity for audiovisual and broadcast production, media relations and independent media support, media literacy and FIMI mitigation expertise, multilingual content production, stakeholder engagement and monitoring & evaluation capabilities. | Applicant | Applicants must demonstrate strong strategic communication and campaign design skills, capacity for audiovisual and broadcast production, media relations and independent media support, media literacy and FIMI mitigation expertise, multilingual content production, stakeholder engagement and monitoring & evaluation capabilities. |
Developments Activities will fund strategic communication, public outreach campaigns, support to independent media, media literacy initiatives and counter-disinformation (FIMI) actions, including content production, research/audience analysis and rapid-response measures. | Developments | Activities will fund strategic communication, public outreach campaigns, support to independent media, media literacy initiatives and counter-disinformation (FIMI) actions, including content production, research/audience analysis and rapid-response measures. |
Applicant Type Profit SMEs/startups and large corporations, as well as NGOs/non-profits and government organizations with relevant communications and media experience are the intended applicants. | Applicant Type | Profit SMEs/startups and large corporations, as well as NGOs/non-profits and government organizations with relevant communications and media experience are the intended applicants. |
Consortium Consortia and single applicants are permitted (consortia allowed but not mandatory); capacity-providing entities and subcontractors may be used subject to procurement rules. | Consortium | Consortia and single applicants are permitted (consortia allowed but not mandatory); capacity-providing entities and subcontractors may be used subject to procurement rules. |
Funding Amount Estimated overall contract value €7,000,000 (for the entire procurement). | Funding Amount | Estimated overall contract value €7,000,000 (for the entire procurement). |
Countries Place of performance:Republic of Moldova; applicants must be established in EU Member States or eligible third countries as defined by Regulation (EU) No 2025/535. | Countries | Place of performance:Republic of Moldova; applicants must be established in EU Member States or eligible third countries as defined by Regulation (EU) No 2025/535. |
Industry Policy area:strategic communication / media & journalism support, public diplomacy and disinformation resilience (communications-focused, not industry-specific). | Industry | Policy area:strategic communication / media & journalism support, public diplomacy and disinformation resilience (communications-focused, not industry-specific). |
Additional Web Data
This is an EU procurement service contract focused on strengthening public awareness of democratic reforms in Moldova, supporting EU accession and Growth Plan communication, working with independent media, and building resilience against disinformation and foreign information manipulation and interference191115.
Opportunity summary
The contract sits within a wider EU policy line in Moldova where strategic communication, media support, public diplomacy, and anti disinformation work are explicitly prioritised. EU materials on Moldova identify countering foreign information manipulation and enhancing strategic communication as a core objective, and the Multiannual Indicative Programme states that the EU will step up support in strategic communication and resilience against disinformation1911.
What the contract is about
The stated purpose is to increase public awareness of democratic reforms in the Republic of Moldova in line with EU accession objectives and the EU Moldova Growth Plan. The practical scope is likely to include public outreach, strategic messaging, support for independent media, media literacy, and actions that counter disinformation and FIMI12911.
Key delivery areas:public outreach, support to independent media, strategic communication campaigns, media literacy activities, and resilience building against disinformation and FIMI12911.
Who can apply
Because this is a tender for a service contract, it is aimed at economic operators that can prove professional and technical capacity to deliver communications services. In practical terms, the most likely bidders are communications agencies, media development contractors, public diplomacy specialists, research and campaign firms, and consortia with Moldova or Eastern Partnership experience129.
Applicants should expect the tender dossier to define the formal eligibility, exclusion, selection, and award rules. The accessible materials do not show the nationality rules, minimum turnover thresholds, team composition requirements, or language requirements, so these must be checked in the official procurement documents.
Funding, duration and deadlines
| Item | What is currently identifiable | Applicant takeaway |
|---|---|---|
| Opportunity type | Service contract tender | This is procurement, not a grant, so there is no grant funding rate in the usual sense. |
| Policy basis | EU accession communication, Growth Plan messaging, independent media support, and anti disinformation work | The contract aligns with the EU's Moldova cooperation priorities191115. |
| Deadline | The metadata includes 2026-01-01T14:00:59Z and 2026-11-16T16:00:59Z | The later date appears to be the more plausible live closing date, but the tender notice should be checked because the metadata contains two deadlines. |
| Duration | The title indicates 2027 to 2030 | Exact start and end dates should be confirmed in the tender documents. |
| Budget | Not visible in the accessible materials | No contract value was identifiable from the information available here. |
| Funding rate | Not applicable | Service contracts are normally paid against the agreed contract price and accepted deliverables. |
Relevant policy context
EU programming for Moldova repeatedly links strategic communication with support for independent media, countering disinformation, and strengthening public resilience. The wider reform and growth framework for Moldova also reinforces the importance of communication around reforms, EU support, and the practical benefits of accession261115.
Practical bidder considerations
- Demonstrated experience in strategic communication, media relations, public information campaigns, or donor funded visibility work.
- Ability to work in or with Moldova focused audiences and institutions.
- Capacity to produce multilingual and audience specific content.
- Experience in media literacy, disinformation resilience, or FIMI related work.
- Ability to coordinate with public authorities, media actors, and civil society.
Overall, this appears to be a strategically important communications contract supporting Moldova's EU accession trajectory and the credibility of EU reform messaging. Bidders that combine strong campaign delivery, media support, stakeholder engagement, and anti disinformation expertise are likely to be the most competitive1211.
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