Communication and visibility activities of EU Coorperation in Pakistan - Asia

The European Commission has issued a call for tenders focused on communication and visibility activities related to EU cooperation in Pakistan, identified by procedure number EC-INTPA/ISB/2025/EA-RP/0013. This restricted procedure aims to enhance awareness and perception of the EU's partnership with Pakistan, specifically regarding the Global Gateway initiative. The estimated total value of this tender is 2.5 million EUR, with a maximum contract duration of 48 months.

Eligible applicants include legal entities registered in Iraq, Sri Lanka, and other South Asian countries defined as Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka. The tender invites service providers like marketing and advertising agencies to participate in enhancing EU visibility. The nature of the support involves monetary payment for services rendered.

The submission process is electronic, requiring that interested parties first submit a request to participate. The deadline for these requests has been extended to March 15, 2025. The evaluation criteria will prioritize the best price-quality ratio, assessing proposals based on their suitability for professional activity, financial standing, and technical ability.

The tender specifically focuses on advertising campaign services, classified under CPV code 79341400. The project stage suggests it is in the implementation phase rather than research. Co-funding is not required, as the EU will cover the entire contract value.

Interested applicants are encouraged to consult the procurement documents available for details on technical requirements, submission guidelines, and the selection process, including a mandatory Personal Identification Code (PIC) for participation. The call includes a Q&A section for addressing inquiries, and specific technical requirements must be adhered to, including file size limits and naming conventions for submissions.

This is a call for tenders for communication and visibility activities of EU Cooperation in Pakistan, Asia, with procedure identifier EC-INTPA/ISB/2025/EA-RP/0013. It is a restricted procedure with electronic submission. The overall objective is to contribute to position the EU as a partner of reference among selected target audiences. The action aims to measurably increase awareness, understanding and perception of the EU partnership and its value-offer to Pakistan, in particular around key Global Gateway priorities. The estimated total value is 2,500,000 EUR. The TED publication date was 13/02/2025. The lead contracting authority is the European Commission, INTPA International Partnerships. The main classification (CPV) is 79341400 Advertising campaign services. The nature of the contract is services. The maximum contract duration is 48 months. The award method is best price-quality ratio. It is not a framework agreement. The selection criteria include suitability to pursue the professional activity, economic and financial standing, and technical and professional ability. Please consult the procurement documents for details. The place of delivery or performance is Pakistan (20000985). The programme is Asia and the Pacific (44995882). The TED publication date is 13/02/2025. The deadline for receipt of requests to participate is 15/03/2025 17:00 Asia/Karachi.

There are four documents available: ENClarification request Q&A 01Invitation to submit a candidature, published on 04/03/2025, Version 1, with no translations available; ENa5f additional information contract notice 25Invitation to submit a request to participate, published on 13/02/2025, Version 1, with no translations available; ENClarification-3 Q&AInvitation to submit a candidature, published on 13/03/2025, Version 1, with no translations available; and ENClarification-2 Q&AInvitation to submit a candidature, published on 06/03/2025, Version 1, with no translations available.

Submissions must be sent exclusively at the address for submission given below. The submission method is electronic.

There are 12 items in the Questions and Answers (Q&A) section:

59627: In the additional information of the contract notice, in the point 16.Selection criteria - Additional comparative criteria (page... South Asia is constituted, for the purposes of the present tender procedure, of Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka. Published on 12/03/2025 11:19

59626: We would like to inquire whether a company headquartered in Iraq would be eligible to participate in the tender EC-INTPA/ISB/202... Legal entities registered in Iraq are eligible under this call. Published on 12/03/2025 11:16

59625: Hi, we are a marketing and advertising agency headquartered in Colombo, Sri Lanka (a neighbouring country of Pakistan). Are we a... Legal entities registered in Sri Lanka are eligible under this call. Published on 12/03/2025 11:14

59624: As per new PRAG 2025, Section 16 Selection criteria of the ‘Additional information about the CN’ concerning the capacity providi... Yes, this understanding is correct. a) The data for the third entity related to the relevant selection criterion should be provided in a separate document. This document must include... Published on 12/03/2025 11:12

59623: We would like to kindly request an extension for the submission deadline related to the Communication and Visibility Activities ... The request for extension due to the Holy month of Ramadan is not accepted. However, the deadline for submission of requests to participate is extended by two (2) days. Any applicant... Published on 12/03/2025 11:10

59622: We would like to kindly request an extension for the submission deadline related to the Communication and Visibility Activities ... The request for extension due to the Holy month of Ramadan is not accepted. However, the deadline for submission of requests to participate is extended by two (2) days. Any applicant... Published on 12/03/2025 10:59

59182: As per new PRAG 2025, Section 16 Selection criteria of the ‘Additional information about the CN’ concerning the capacity providi... Yes, this understanding is correct. a) The data for the third entity related to the relevant selection criterion should be provided in a separate document. This document must include... Published on 06/03/2025 16:01

58529: We would like to inquire whether a company headquartered in Iraq would be eligible to participate in the tender EC-INTPA/ISB/202... Legal entities registered in Iraq are eligible under this call. Published on 26/02/2025 14:29

58526: In the additional information of the contract notice, in the point 16.Selection criteria - Additional comparative criteria (page... South Asia is constituted, for the purposes of the present tender procedure, of Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka. Published on 26/02/2025 14:28

58530: Hi, we are a marketing and advertising agency headquartered in Colombo, Sri Lanka (a neighbouring country of Pakistan). Are we a... Legal entities registered in Sri Lanka are eligible under this call. Published on 26/02/2025 14:27

58531: Section 5.1.6 of the contract notice indicates that this procurement is financed under a geographic programme (Asia and the Paci... Yes, your understanding is correct as section 4 of the document “Additional information about the Contract Notice” refers to Regulation (EU) N° 2021/947 establishing the Neighbourhoo... Published on 26/02/2025 14:24

58525: Dear Sir or Madam, We would like to request clarification regarding the Contract Notice EC-INTPA/ISB/2025/EA-RP/0013, published ... No further contract notice on communication and visibility activities is foreseen under this financing decision. Published on 26/02/2025 14:22

There are also frequently asked questions (FAQ) related to the eSubmission system:

How to proceed if the system is slow or doesn’t work while uploading/downloading documents? Please make sure you use the latest versions of Google Chrome or Mozilla Firefox. If the issue persists, try the following steps: 1. Clear the cache and cookies on the Internet brows... Published on 13/02/2025 20:52

Which Internet browsers does eSubmission support? Please use the latest versions of Google Chrome or Mozilla Firefox. For the most up-to-date technical recommendations, click on the link System Requirements. You can access this link... Published on 13/02/2025 20:52

Is it possible to view the details of the submission after the deadline? The content of the submission is not accessible after submitting the tender as the system encrypts all attachments upon upload. Thus, the system will not allow decryption after the u... Published on 13/02/2025 20:50

Where can I find my submissions in Manage My Area, in the Funding & Tenders portal? Depending on the type or step of procedure, you can find the submissions in one of these sections: ·In ‘My Submission(s)’: tenders in response to open calls for tenders, requests to ... Published on 17/10/2024 20:40

Which size should attachments have? For attaching files to your tender submission, eSubmission accepts files that are less than 50 MB in size. Any larger sizes will not be accepted by the system. For the latest informa... Published on 17/10/2024 20:36

How should I name attachments in eSubmision? In eSubmission, you must name the attachments for your tender draft following the System Requirements. With regards to all attachment names, please see the following conditions: The ... Published on 03/10/2024 16:39

Can I submit a video in eSbmission? Which formats are supported? You can check the System Requirements of eSubmission: Published on 03/10/2024 16:37

I received an invitation from the F&T Portal but cannot view the procurement documents. Invited candidates can only see the procurement documents after having selected an organisation. Go to F&T Portal, “My Invitations”. Click on “Select Organisation” from the “Action” ... Published on 03/10/2024 16:37

Do I need to validate my PIC in order to submit a tender in eSubmission? The Personal Identification Code (PIC) is mandatory to participate in a call for tenders as a sole candidate/tenderer or as a member of a group (consortium). For subcontractors PIC i... Published on 03/10/2024 16:36

I have an issue uploading a file in eSubmission and it’s giving me an error. What do I do? When uploading a file in eSubmission, you must first make sure it follows the technical requirements of the system, which are as shown below. A)For procurement procedures: B)For req... Published on 03/10/2024 16:36

How many attachments can I upload per submission? The maximum number of documents the system will allow you to upload per tender is200 files. You are able to check the eSubmission System Requirements in the documentation by clicking... Published on 03/10/2024 16:35

Why do tenderers need a PIC? It is mandatory to register for a PIC if you intend to submit a tender or a request to participate. Only one PIC per organisation must be used. Therefore, if your organisation alread... Published on 23/04/2024 17:14

How do I register my organisation and get a Participant Identification Code (PIC)? First, check if the organisation is already registered using the Search PIC tool under 'How to Participate' > Participant Register. If your organisation is a bigger... Published on 23/04/2024 16:07

What is the validity period of a PIC? A PIC is unique and its validity is not limited in time. Published on 22/04/2024 22:55

How many languages does the system support? The system is multilingual and supports all 24 official EU languages. Published on 01/04/2024 19:56

Which is the character set encoding in the system? The character set encoding is UTF-8. Published on 22/02/2024 23:58

Does the system use encryption to ensure the integrity and the confidentiality of the information? Yes, the system encrypts all uploaded documents, using an asymmetric key as an encryption mechanism. Published on 22/02/2024 23:57

Which file types does the system support? The supported file types depend on the type of submission you want to make. The allowed file types are specified within the system requirements linked to the procedure in question. M... Published on 21/02/2024 23:55

Can I view and edit my draft submission? Until the deadline for the submission has been reached, submissions in the draft status can be edited, viewed and deleted. Published on 24/03/2023 21:32

In the submission report, under the name of our entity, "Legal form: UNKNOWN" is displayed while in the system, our legal form was correctly displayed. Is this a problem for the submission? No, it is just a display issue. This is not blocking for you: you can submit. Published on 03/08/2021 22:07

I sent my submission on time and a few days later, I received an automatic email informing me that the deadline for the reception of submissions had been reached. Does this mean that my submission was not correctly sent? No, this is an auto-generated notification sent when the time limit of receipt defined for the call for tenders has been reached. Until then, you had the possibility of withdrawing... Published on 03/08/2021 22:05

The deadline for submission of requests to participate has been extended until 15/03/2025 (2 days). Request for Clarifications No. 1 Questions and Answers has been published on the F&T Portal on 26 February 2025 and can be accessed via the provided link.

In summary, this is a European Commission call for tenders focused on enhancing the EU's visibility and communication efforts in Pakistan. The project aims to improve the understanding and perception of the EU's partnership with Pakistan, particularly concerning the Global Gateway initiative. The call is structured as a restricted procedure, requiring interested parties to first submit a request to participate. The deadline for these requests has been extended to March 15, 2025. The tender involves advertising campaign services with a maximum contract duration of 48 months and an estimated total value of 2.5 million EUR. The selection process will prioritize the best price-quality ratio. The tender documents, including clarification requests and additional information, are available for download. The submission process is electronic, and potential applicants must adhere to specific technical requirements for file formats and sizes. A key requirement for participation is obtaining a Personal Identification Code (PIC). The Funding & Tenders Portal provides a Q&A section and FAQs to address applicant queries and technical issues related to the eSubmission system.

Eligible Applicant Types: The eligible applicant types are legal entities. Based on the Q&A, eligible applicants can be marketing and advertising agencies, companies, or other legal entities registered in countries specified as eligible.

Funding Type: This is a call for tenders, which indicates a procurement process where the European Commission is seeking services. The funding type is a service contract.

Consortium Requirement: The call is open to both single applicants and consortia. The FAQ section mentions that a Personal Identification Code (PIC) is mandatory whether participating as a sole candidate/tenderer or as a member of a group (consortium).

Beneficiary Scope (Geographic Eligibility): The geographic eligibility includes legal entities registered in Iraq and Sri Lanka. South Asia is defined for this tender procedure as Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka. The procurement is financed under a geographic programme (Asia and the Pacific).

Target Sector: The target sector is marketing and advertising, specifically communication and visibility activities. The main classification (CPV) code provided is 79341400, which corresponds to advertising campaign services.

Mentioned Countries: Afghanistan, Bangladesh, Bhutan, India, Iraq, Maldives, Nepal, Pakistan, Sri Lanka.

Project Stage: The project stage is not explicitly mentioned, but it appears to be for the implementation of communication and visibility activities, suggesting a stage of development and implementation rather than research or idea generation.

Funding Amount: The estimated total value of this tender is 2,500,000 EUR.

Application Type: The application type is an electronic submission to a closed call for tenders, specifically a restricted procedure.

Nature of Support: Beneficiaries will receive money in exchange for providing services related to communication and visibility activities.

Application Stages: This is a restricted procedure, implying at least two stages: a request to participate (candidature) and a full proposal submission for those selected in the first stage.

Success Rates: The success rates are not mentioned in the provided text.

Co-funding Requirement: Co-funding requirements are not mentioned in the provided text.

Summary:

This is a call for tenders (EC-INTPA/ISB/2025/EA-RP/0013) issued by the European Commission, specifically the Directorate-General for International Partnerships (INTPA). The tender is for communication and visibility activities related to EU cooperation in Pakistan, with a focus on promoting the EU as a partner of reference and increasing awareness of the EU's value-offer to Pakistan, particularly around Global Gateway priorities. The overall objective of this action is to contribute to position the EU as a partner of reference among selected target audiences. The action aims to measurably increase awareness, understanding and perception of the EU partnership and its value-offer to Pakistan, in particular around key Global Gateway priorities.

The procedure type is restricted, meaning there is an initial selection phase based on requests to participate. The estimated total value of the tender is 2,500,000 EUR, and the maximum contract duration is 48 months. The award method is based on the best price-quality ratio.

The deadline for receipt of requests to participate has been extended to 15/03/2025 at 17:00 Asia/Karachi time. Submissions must be sent electronically.

Eligible applicants include legal entities registered in Iraq and Sri Lanka, as well as those from South Asia, which is defined as Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka. The tender is financed under the Asia and the Pacific geographic programme.

The tender documents include clarification requests, additional information about the contract notice, and Q&A documents. Potential applicants should consult these documents for detailed information on the selection criteria, technical requirements, and submission process. The eSubmission system is used for electronic submissions, and applicants must adhere to the system requirements, including file size limits (50 MB per file) and naming conventions. A Personal Identification Code (PIC) is mandatory for participation, whether as a sole candidate or as part of a consortium.