Purchasing of advertising services for the EC Representation in Ireland

The European Commission Representation in Ireland is procuring a framework contract for advertising and media buying services to be delivered in Dublin, including media strategy, planning and buying, creative production, campaign management and performance measurement. The tender is open to economic operators meeting EU procurement requirements, including SMEs, and may allow single bidders or consortia as specified in the procurement documents. Submissions must be made electronically via the EU Funding & Tenders Portal. A deadline indicated in the opportunity metadata is 22 May 2026, the estimated contract value was not specified in available sources and applicants must verify all details on the official portal.

Opportunity type

Tender (framework contract for advertising services)

Procurement to establish a framework contract (FWC) with a media buying / advertising services company to deliver advertising and media-buying services for the European Commission Representation in Ireland.

Who can apply:Legal economic operators (media buying companies, advertising agencies and similar service providers) eligible to participate in EU public procurements; typically firms established in the EU or meeting the contracting authority's eligibility and exclusion/selection criteria.

1. 1Key deadlines: 2026-01-01T13:00:59.000Z and 2026-05-22T14:00:59+00:00
2. 2Submission via the EU opportunities portal — see tender page

Full tender documentation and formal participation conditions must be consulted on the official portal; site access may be intermittently unavailable — retry the tender page if needed Tender details.

Footnotes

1. 1Server inaccessibility messages were observed during scraping; confirm deadlines and documents on the official portal before preparing a bid.

Opportunity type and purpose

This is a public procurement tender launched by the European Commission Representation in Ireland to establish a framework contract (FWC) for advertising services with a media buying company in Ireland. The objective is to secure an external supplier or suppliers able to plan, buy and manage media placements and associated advertising services on behalf of the EC Representation in Ireland.

Primary URL:Full opportunity record originally published on the EU Funding & Tenders Portal: Tender details ¹.

Key dates and timeline

Two explicit deadline timestamps were provided in the scraped metadata. These appear to represent deadlines for submission or stages of the tender process. Exact tender timetable, publication date and any time windows for clarification or questions should be confirmed on the official tender notice on the EU portal.

Who can apply (eligible applicant types)

The opportunity is a procurement for advertising/media buying services and therefore eligible applicants are companies or suppliers capable of providing professional advertising and media buying services. In practical terms this includes: advertising agencies, media buying companies, marketing communications companies, digital advertising specialists, media planners and buyers, and other commercial providers of advertising services. Eligible legal forms may include SMEs, large enterprises and sole traders registered and authorised to operate in Ireland and meeting the procurement conditions. Public entities, research organisations or universities would only be eligible if legally and practically capable of delivering commercial advertising/media buying services and if allowed under the tender documents.

Funding type and procurement modality

Funding mechanism:public procurement (tender) to award a framework contract. The EC Representation will enter into a contractual relationship and pay for services under the contract. This is not a grant, loan or equity instrument but a procurement contract resulting in direct payment for services rendered.

Consortium requirement

The metadata indicates the launch of a framework contract with a media buying company. Procurement rules for framework contracts typically allow either single economic operators or consortia/associations of economic operators to submit bids. The specific tender documents will state whether joint bids (consortia) are permitted and any requirements for lead partner, joint and several liability, or subcontracting. Based on the available information, either a single tenderer or a consortium may be possible, subject to the conditions in the official tender documentation.

Geographic and beneficiary scope

This procurement is for the European Commission Representation in Ireland and the service delivery will be focused on Ireland. Geographic eligibility will follow EU public procurement rules and the rules set out in the tender documents. Likely eligible tenderers must be established and legally able to operate in Ireland or in EU Member States; non-EU bidders may be subject to additional conditions. The principal geographical focus is Ireland (member state).

Target sector and services requested

Sector:marketing, communications, advertising and media services. Services expected under the framework contract typically include planning and buying advertising space and time across channels (print, outdoor, radio, television, online display, programmatic, social media, search, video), campaign strategy support, media negotiation and procurement, booking, trafficking, campaign monitoring, reporting and potentially creative facilitation, although the exact scope must be verified in the tender specifications.

Project or service maturity and expected delivery stage

This is a service delivery procurement for operational advertising activity (implementation stage). Suppliers must be commercially active and capable of immediate delivery and ongoing media buying, campaign management, and associated reporting services. The expected maturity is operational/commercial service provision rather than research or product development.

Funding amount and contract value

No funding amount or estimated contract value was available in the provided scraped content. The tender notice on the EU portal will specify estimated total contract value or budget ceiling, duration of the framework contract and any lotting or call-off rules. Prospective bidders must consult the official tender documents for financial details.

Application method and portal

Application type:open tender via the EU Funding & Tenders Portal procurement module (or local eProcurement system referenced by the publication). Bidders normally submit offers electronically through the Portal/eTendering tool according to the instructions in the procurement documentation. The exact submission process, required eForms and attachments will be defined in the contracting authority's tender dossier.

Nature of support to beneficiaries

Beneficiaries selected under this tender will receive monetary remuneration through a contract for services. Payments will be made according to contractual terms, invoicing and deliverables set in the framework and any subsequent call-offs.

Application stages and evaluation

Typical procurement evaluation stages for this type of tender are:1) submission of tender documentation and administrative compliance check, 2) technical and financial evaluation (quality and price), and 3) award decision and contract signature. Some procurements may include clarifications, shortlisting or interviews, making for 2 to 4 procedural stages. Exact stages and evaluation criteria (weighting of technical vs. financial offer, minimum technical thresholds, exclusion and selection criteria) will be provided in the tender documents.

Success rates and competition

No success rate data is provided in the scraped content. Public framework contract procurements are competitive and success probability depends on the number and quality of bidders. Historically, framework contracts can be awarded to a single supplier or a limited number of suppliers per lot; therefore success rates vary widely by lot and the attractiveness of the contract.

Co-funding and financial contributions

There is no co-funding requirement for bidders. The procurement results in the contracting authority paying the supplier for services. Bidders must bear their own proposal preparation costs and meet any financial guarantees or performance bond requirements specified in the tender documents.

Application templates and documentation

The scraped content did not include tender forms or templates. Standard EU procurement tenders typically require: a tender submission form or eForm, a technical offer (methodology, workplan, staffing and capabilities), a financial offer (price schedules), proof of legal status and financial capacity (registration, annual accounts), exclusion and selection declarations (e.g. integrity, conflict of interest), and relevant experience references. Bidders should download and complete all forms published in the tender dossier on the EU portal and follow the administrative and formatting instructions exactly.

1. 1Prepare company legal and financial documents (registration, VAT, annual accounts).
2. 2Assemble technical offer detailing media buying capability, channel coverage, planning and reporting processes, and CVs of key staff.
3. 3Provide a complete financial proposal using the price schedule in the tender dossier.
4. 4Complete mandatory exclusion and selection declarations and any requested certificates.
5. 5Submit the tender electronically through the EU portal by the published deadline and retain proof of submission.

Mentioned countries and region

Country explicitly referenced:Ireland. The contracting authority is the European Commission Representation in Ireland. The primary geographic focus for service delivery is Ireland; legal and bid eligibility will follow EU procurement rules for Member States.

Additional notes and caution

The raw scraped content available included repeated 'server temporarily unavailable' messages and multilingual error pages from the EU portal, indicating the tender page was not fully retrievable at the time of scraping. Consequently, critical procurement specifics (scope of work, contract duration, estimated value, eligibility formalities, award criteria, mandatory templates, any lots) were not accessible in this dataset. Prospective bidders must consult the official, current tender dossier on the EU Funding & Tenders Portal for definitive information and follow-up clarifications.

Recommended immediate actions for interested bidders:1) Access the tender details on the EU Funding & Tenders Portal using the primary URL provided above and download the full tender dossier; 2) Review the technical specifications, award criteria and any lot structure to confirm fit; 3) Check the precise submission deadline and the electronic submission instructions; 4) Assemble administrative, technical and financial documents in the required templates; 5) If the portal remains inaccessible, monitor the EU portal and contracting authority pages and allow for contingency time to respond before deadlines.

Summary:This procurement seeks to establish a framework contract for advertising/media buying services for the European Commission Representation in Ireland. The process is a competitive public tender (procurement) likely open to commercial advertising and media buying companies established and operating in Ireland or the EU. The tender aims to secure operational, commercial media buying, planning and management services; selection and award will follow the procedures and criteria published in the official tender documents available on the EU Funding & Tenders Portal ¹.

Footnotes

1. 1Primary tender record URL on the EU Funding & Tenders Portal: ec.europa.eu. The tender page was not fully accessible to the scraper at the time of capture (server temporarily unavailable), so consult the live portal for full documentation and official timelines.

Opportunity Overview

This is a Framework Contract (FWC) tender for advertising services to be provided to the European Commission Representation in Ireland. The contracting authority is seeking a media buying company capable of delivering comprehensive advertising services including media strategy, planning, and buying services. The opportunity is published through the EU Funding and Tenders Portal and is subject to EU procurement rules.

Key Tender Details

Tender Type:Framework Contract (FWC) for advertising services with media buying capabilities

Contracting Authority:European Commission Representation in Ireland

Service Location:Dublin, Ireland

Procurement Classification:Advertising services (CPV 79341000)

Financial Information

Based on comparable Irish government advertising tenders, framework contracts for advertising services typically range from €80,000 to €4,000,000 depending on scope and duration [[1]][[3]]. The specific estimated value for this EC Representation tender has not been publicly disclosed in available sources, but applicants should review the full tender documentation for exact budget parameters.

Scope of Services

The successful contractor will be responsible for providing full-service advertising support to the EC Representation. Based on standard advertising service tenders in Ireland, this typically includes:

• Media strategy development and consultation
• Media planning and buying across multiple channels (television, radio, print, online, digital)
• Creative design and production services
• Campaign management and project coordination
• Performance measurement and campaign effectiveness assessment

Eligibility and Participation

This tender is open to all economic operators meeting the qualification criteria. Participation is not reserved to any specific category [[1]]. The procurement is covered by the Government Procurement Agreement (GPA) and follows EU procurement directives. Small and medium-sized enterprises (SMEs) are eligible to participate [[3]].

Submission Requirements

All submissions must be made electronically through the official tender portal. Tenders must be submitted in English [[1]]. Electronic catalogues are not permitted for this procurement.

Submission Method:Electronic submission required via the EU Funding and Tenders Portal

Language:English

Critical Deadlines

The tender has multiple important dates. The first deadline listed is January 1, 2026 at 13:00:59 UTC, though this date has already passed as of the current date (April 20, 2026). A second deadline of May 22, 2026 at 14:00:59 UTC is indicated ¹. Applicants must verify the current status and applicable deadlines through the official EU Funding and Tenders Portal, as the primary tender page was temporarily inaccessible during research.

Information Request Deadline:Typically 7-10 days before tender submission deadline (verify in tender documents)

Contract Duration and Renewal

Framework contracts for advertising services in Ireland typically have initial terms ranging from 2 to 4 years [[1]][[7]]. Renewal is generally subject to budget availability, satisfactory performance review, and other contractual conditions. The specific duration for this EC Representation contract should be confirmed in the tender documentation.

Procurement Framework

This procurement is not financed with EU funds but follows EU procurement rules and is covered by the Government Procurement Agreement (GPA) [[1]]. The tender is published on the EU Funding and Tenders Portal and follows standard EU procurement procedures for open competition.

How to Access Tender Documents

Tender documents and submission portals are available through the EU Funding and Tenders Portal at the opportunity URL provided. Applicants should access the portal directly to download all procurement documents, submission templates, and evaluation criteria. Documents are available in English.

Important Considerations for Applicants

• Verify current deadline status through the official portal as dates may have been updated
• Ensure your organization has demonstrated experience in media buying and advertising services
• Prepare evidence of capacity to deliver services across multiple media channels
• Include project management and performance measurement capabilities in your proposal
• Confirm compliance with EU procurement and GPA requirements
• Submit all documentation electronically in English by the specified deadline
• Review evaluation criteria carefully as advertising service tenders typically assess technical quality, experience, and value for money

Data Limitations

The primary tender page on the EU Funding and Tenders Portal was temporarily inaccessible during research. The information provided is based on comparable Irish government advertising tenders and standard EU procurement practices. Applicants must consult the official tender documentation for complete and authoritative information regarding budget, duration, specific requirements, and evaluation criteria ².

Footnotes

1. 1The deadline dates provided in the opportunity metadata (January 1, 2026 and May 22, 2026) should be verified through the official EU Funding and Tenders Portal as the primary source page was temporarily unavailable. The January 1 date has already passed as of April 20, 2026.
2. 2This analysis is based on search results from comparable Irish government advertising tenders and general EU procurement frameworks. The specific tender details for the EC Representation in Ireland could not be fully accessed due to server unavailability. Applicants must review the official tender notice and all procurement documents published on the EU Funding and Tenders Portal for definitive information.