Generational renewal in agriculture – exploring which characteristics could increase youth demand for farming

The EU grant opportunity, designated as a planned call for tenders, focuses on "Generational renewal in agriculture – exploring which characteristics could increase youth demand for farming." The contracting authority is the European Commission's Joint Research Centre (DG JRC). This project aims to collect primary data through various methodologies, including online surveys, focus groups, semi-structured interviews, and online experiments, to better understand how to make farming more appealing to young individuals, regardless of their farming background.

Eligible applicants for this funding are likely to be organizations experienced in social science research, market research, or consulting, though no specific applicant types are explicitly defined. The estimated total funding for this service contract is €200,000, with the maximum duration of the contract set at ten months.

The project is primarily research-focused, aiming to gather data that will inform actions to enhance youth engagement in agriculture. The nature of support is monetary, with payments made for services rendered under the terms of the contract. There is no mention of a consortium requirement, indicating that a single applicant may suffice.

Geographically, the beneficiary scope likely includes EU member states, though there is mention of interest from UK organizations, raising questions about their eligibility in light of post-Brexit conditions. The application process is expected to be a formal tender published in the Official Journal of the European Union Supplement.

The call for tenders will be published on June 11, 2025, based on the estimated timeline. The selected contractor will be responsible for refining data collection materials provided by the Commission, programming the surveys and experiments, recruiting participants, ensuring data quality, and delivering both digital data and reports detailing data characteristics and lessons learned during the process.

Overall, this project represents a concerted effort to address the aging demographic in agriculture by exploring factors that may encourage younger generations to enter the field, with a structured approach to data collection and analysis.

Generational renewal in agriculture exploring which characteristics could increase youth demand for farming is a planned call for tenders with procedure identifier EC-JRC/SVQ/2025/OP/2326-PIN. The TED reference is 87/2025 289330-2025. The lead contracting authority is the European Commission, DG JRC Joint Research Centre. The main classification (CPV) is 73000000 Research and development services and related consultancy services. The nature of the contract is services. The framework agreement is none.

Description: This contract aims to collect primary data through on-line surveys, focus group discussions, semi-structured in-depth interview and online experiments that will inform the implementation of actions that make farming more attractive to young people both with and without farming background. The Commission will prepare draft version of all materials to be used in the data collection (questionnaires, discussion guides, and experimental designs). The contractor shall provide suggestions for improvement; program the surveys and experiments in their on-line survey platform of choice; recruit participants, assure completion of the tasks by the selected sample sizes meeting data quality, provide digital versions of the data; and report on data characteristics together with lessons learnt during the process.

The estimated total value is 200000 EUR. The maximum contract duration is 10 months. The TED publication date is 06/05/2025. The estimated date of publication of a contract notice is 11/06/2025.

A question was asked on 08/05/2025 at 22:33 regarding the eligibility of UK organizations to participate in this tender and requesting information on access to procurement. All interested operators are invited to subscribe to this call for tenders to receive the notice of publication of the tender documents.

In summary, this is a planned call for tenders by the European Commission's Joint Research Centre focused on understanding how to make agriculture more appealing to young people. The project involves collecting primary data through various methods like online surveys, focus groups, interviews, and online experiments. The selected contractor will need to refine the data collection materials provided by the Commission, program the surveys and experiments on their platform, recruit participants, ensure data quality, and deliver digital data along with reports. The contract is valued at 200,000 EUR and has a duration of 10 months. The call for tenders is expected to be published around June 11, 2025.

Eligible Applicant Types: The opportunity does not explicitly define eligible applicant types. However, given the nature of the contract, which involves conducting surveys, focus groups, interviews, and online experiments, eligible applicants are likely to be organizations with experience in social science research, market research, consulting, or related fields. This could include research institutes, universities, consulting firms, or specialized SMEs. The Q&A section shows that UK organizations are interested and asking about eligibility.

Funding Type: Procurement. This is a call for tenders, indicating a procurement process where the European Commission is seeking a contractor to provide specific services.

Consortium Requirement: The opportunity does not explicitly state whether a single applicant or a consortium is required. It is possible that both single applicants and consortia are eligible, but this would need to be confirmed in the full tender documents when they are published.

Beneficiary Scope (Geographic Eligibility): The opportunity does not explicitly define geographic eligibility. However, the Q&A section reveals a question about the eligibility of UK organizations. This suggests that the eligibility may extend beyond EU member states, or that there is uncertainty about the participation of UK organizations post-Brexit. The full tender documents will need to be reviewed to confirm geographic eligibility.

Target Sector: Agriculture, Social Science, Research. The program targets the agricultural sector, specifically focusing on generational renewal and making farming more attractive to young people. It also involves social science research methodologies like surveys, focus groups, and interviews.

Mentioned Countries: United Kingdom (UK) is mentioned in the Q&A.

Project Stage: The project stage is focused on data collection and analysis to inform the implementation of actions. This suggests a development or validation stage, where the goal is to gather evidence and insights to support future interventions.

Funding Amount: Estimated total value is 200,000 EUR.

Application Type: Planned call for tenders with OJ S publication. This indicates a formal tender process that will be published in the Official Journal of the European Union Supplement (OJ S).

Nature of Support: Money. The selected contractor will receive a payment of up to 200,000 EUR for the provision of services.

Application Stages: The number of application stages is not explicitly stated, but a typical tender process involves at least two stages: submission of a proposal and evaluation of proposals. There may be additional stages such as clarification requests or contract negotiation.

Success Rates: Success rates are not mentioned. As a call for tenders, success rates are typically low, often below 10%, due to the competitive nature of the procurement process.

Co-funding Requirement: Co-funding is not mentioned, and is unlikely in a procurement contract.

Summary:

This is a planned call for tenders from the European Commission, DG JRC - Joint Research Centre, focused on "Generational renewal in agriculture – exploring which characteristics could increase youth demand for farming". The project aims to collect primary data through various research methods (online surveys, focus groups, interviews, and online experiments) to understand how to make farming more attractive to young people. The Commission will provide draft materials, and the contractor will be responsible for programming the surveys, recruiting participants, ensuring data quality, providing digital data, and reporting on data characteristics. The estimated total value of the contract is 200,000 EUR, and the maximum contract duration is 10 months. The tender will be published in the Official Journal of the European Union Supplement (OJ S). The estimated date of publication of a contract notice is 11/06/2025. Organizations with experience in social science research, market research, or consulting are likely to be eligible. The Q&A section indicates that UK organizations are interested in participating, but their eligibility needs to be confirmed in the full tender documents.