Generational renewal in agriculture – exploring which characteristics could increase youth demand for farming

The EU grant opportunity, designated as a planned call for tenders, focuses on "Generational renewal in agriculture – exploring which characteristics could increase youth demand for farming." The contracting authority is the European Commission's Joint Research Centre (DG JRC). This project aims to collect primary data through various methodologies, including online surveys, focus groups, semi-structured interviews, and online experiments, to better understand how to make farming more appealing to young individuals, regardless of their farming background. Eligible applicants for this funding are likely to be organizations experienced in social science research, market research, or consulting, though no specific applicant types are explicitly defined. The estimated total funding for this service contract is €200,000, with the maximum duration of the contract set at ten months. The project is primarily research-focused, aiming to gather data that will inform actions to enhance youth engagement in agriculture. The nature of support is monetary, with payments made for services rendered under the terms of the contract. There is no mention of a consortium requirement, indicating that a single applicant may suffice. Geographically, the beneficiary scope likely includes EU member states, though there is mention of interest from UK organizations, raising questions about their eligibility in light of post-Brexit conditions. The application process is expected to be a formal tender published in the Official Journal of the European Union Supplement. The call for tenders will be published on June 11, 2025, based on the estimated timeline. The selected contractor will be responsible for refining data collection materials provided by the Commission, programming the surveys and experiments, recruiting participants, ensuring data quality, and delivering both digital data and reports detailing data characteristics and lessons learned during the process. Overall, this project represents a concerted effort to address the aging demographic in agriculture by exploring factors that may encourage younger generations to enter the field, with a structured approach to data collection and analysis.

Generational renewal in agriculture exploring which characteristics could increase youth demand for farming is a planned call for tenders with procedure identifier EC-JRC/SVQ/2025/OP/2326-PIN. The TED reference is 87/2025 289330-2025. The lead contracting authority is the European Commission, DG JRC Joint Research Centre. The main classification (CPV) is 73000000 Research and development services and related consultancy services. The nature of the contract is services. The framework agreement is none.

The estimated total value is €200000. The maximum contract duration is 10 months. The TED publication date is 06/05/2025. The estimated date of publication of a contract notice is 11/06/2025.

A question was asked on 08/05/2025 at 22:33 regarding the eligibility of UK organizations to participate in this tender and requesting information on access to procurement. All interested operators are invited to subscribe to this call for tenders to receive the notice of publication of the tender documents.

In summary, this is a planned call for tenders by the European Commission's Joint Research Centre focused on understanding how to make agriculture more appealing to young people. The project involves collecting primary data through various methods like online surveys, focus groups, interviews, and online experiments. The selected contractor will need to refine the data collection materials provided by the Commission, program the surveys and experiments on their platform, recruit participants, ensure data quality, and deliver digital data along with reports. The contract is valued at €200,000 and has a duration of 10 months. The call for tenders is expected to be published around June 11, 2025.

Summary:

This is a planned call for tenders from the European Commission, DG JRC - Joint Research Centre, focused on "Generational renewal in agriculture – exploring which characteristics could increase youth demand for farming". The project aims to collect primary data through various research methods (online surveys, focus groups, interviews, and online experiments) to understand how to make farming more attractive to young people. The Commission will provide draft materials, and the contractor will be responsible for programming the surveys, recruiting participants, ensuring data quality, providing digital data, and reporting on data characteristics. The estimated total value of the contract is €200,000, and the maximum contract duration is 10 months. The tender will be published in the Official Journal of the European Union Supplement (OJ S). The estimated date of publication of a contract notice is 11/06/2025. Organizations with experience in social science research, market research, or consulting are likely to be eligible. The Q&A section indicates that UK organizations are interested in participating, but their eligibility needs to be confirmed in the full tender documents.