Comunicación Estratégica Global Gateway en Perú

Restricted tender EC-INTPA/LIM/2026/EA-RP/0049 launched by the European Commission (INTPA) seeks a contractor to deliver strategic communication, advertising and marketing campaigns for the Global Gateway initiative in Peru, including design, production, launch, data collection and reporting. The estimated contract value is €2,000,000 excluding VAT with a maximum duration of 48 months and submission is electronic via the EU Funding & Tenders Portal (deadline for requests to participate 28/04/2026 12:00 America/Lima). Participation is open to natural and legal persons established in EU Member States and eligible countries under Regulation (EU) 2021/947, consortia and subcontracting are permitted and all written communications must be in Spanish. Selection is a two-stage restricted procedure (preselection then invitation to tender) with key selection thresholds including average annual turnover ≥ €1,000,000, solvency ratio ≥1, an average of at least 10 qualified staff, and at least two completed campaign contracts of ≥ €400,000 each in the last three years.

Resumen breve

Contratación de servicios de campañas de comunicación estratégica, publicidad y marketing en Perú (diseño, producción, lanzamiento, recopilación de datos, informes y gestión de creadores de contenido).

Tipo de procedimiento:Procedimiento restringido en dos fases; preselección de candidatos (se invitará a presentar ofertas a 4-8 candidatos).

Cuánto financia:Valor estimado total €2 000 000. Duración máxima del contrato 48 meses.

Quién puede solicitar

Personas físicas y jurídicas establecidas efectivamente en un Estado miembro de la UE o en los países/territorios elegibles conforme al artículo 28 del Reglamento (UE) 2021/947. Se permiten consorcios y subcontratación; todos los miembros de un consorcio responderán solidariamente.

Requisitos clave de selección

1. 1Volumen de negocio medio anual mínimo: €1 000 000 en los tres últimos ejercicios cerrados
2. 2Solvencia: ratio activo circulante/pasivo corriente >= 1
3. 3Capacidad profesional: media de al menos 10 personas con conocimientos relevantes (2024-2026)
4. 4Capacidad técnica: al menos 2 contratos en los últimos 3 años de objeto idéntico; cada contrato de mínimo €400 000; experiencia demostrable en campañas que incluyan creadores de contenido (influencers)

Idioma del procedimiento:español. Presentación exclusiva por eSubmission a través del portal EU Funding & Tenders.

Plazos clave:Fecha límite para solicitudes de participación: 28/04/2026 12:00 (hora de Lima). Fecha provisional de invitación a ofertar: 17/07/2026; inicio previsto del contrato: 21/09/2026.

Criterio de adjudicación:mejor relación calidad-precio. El contrato está financiado por el programa Support Measures: Cooperation Facility 2023-2025 y se ejecutará en Perú.

Envíos electrónicos y documentos deben cargarse en eSubmission; el registro en el Registro de Participantes (obtener PIC) es obligatorio para presentar solicitud de participación.

Contacto para consultas:DELEGATION-PERU-TENDER-COMMUNICATION-GG2026@eeas.europa.eu. Documentos y pliegos disponibles en el portal F&T Funding & Tenders Portal.

La participación y las normas de elegibilidad se aplican conforme al Reglamento (UE) 2021/947 ¹.

Footnotes

1. 1Reglamento (UE) 2021/947 que establece el Instrumento de Vecindad, Cooperación al Desarrollo y Cooperación Internacional Europa Global; detalles y países elegibles en el texto del reglamento y en los pliegos de la contratación.

Executive summary

This is a restricted-procedure public procurement tender issued by the European Commission (Comisión Europea, Directorate-General for International Partnerships - INTPA) seeking a contractor to provide comprehensive strategic communication, advertising and marketing campaign services to support the Global Gateway initiative in Peru. The procurement is funded under ACT-61969 Support Measures: Cooperation Facility 2023-2025 and is to be executed in Peru. The estimated total value is €2,000,000 and the maximum contract duration is 48 months. The selection phase is ongoing (requests to participate deadline 28/04/2026) and shortlisted candidates (minimum 4; maximum 8) will be invited to the second stage to submit detailed offers. All submissions and communications are in Spanish and electronic submission via the EU eSubmission portal is mandatory.

Primary objectives and scope:Contracting of services for strategic communication campaigns, advertising and/or marketing including design, production, launch, data collection and reporting. The scope explicitly includes management of content creators/influencers and all campaign phases from concept to measurement. Full technical Terms of Reference (ToR) will be provided to pre-selected candidates in the second phase. ¹

Key procurement facts

Detailed eligibility and participation rules

Legal and eligibility basis:Regulation (EU) 2021/947 establishing the Instrument for Neighbourhood, Development and International Cooperation - Global Europe (IVDCI). Participation is open to natural and legal persons effectively established in EU Member States or in countries/territories eligible under Article 28 of Regulation (EU) 2021/947. Subcontracting is allowed. Consortia are permitted (permanent legal entity or informal grouping) and all members of a consortium are jointly and severally liable. A single natural or legal person cannot submit more than one request to participate or bid; participation multiple times leads to exclusion. Candidates included in EU restrictive measures lists at the award decision time are ineligible.

Eligible applicant types:Eligible applicants: companies (SMEs and large enterprises), advertising and marketing agencies, communication consultancies, NGOs or other legal persons established in EU Member States or eligible third countries as defined by Regulation (EU) 2021/947; consortia (permanent or ad hoc) are allowed. Subcontractors and capacity-providers can be proposed but must provide the same signed declarations and evidence of eligibility where required.

Selection and award criteria (detailed)

This is a two-stage restricted procedure. Stage 1:preselection based on requests to participate and the selection criteria below. Stage 2: invitation to submit full tenders (ToR provided only to pre-selected candidates).

1. 1Economic and financial capacity: average annual turnover over the last three closed financial years not less than €1,000,000; current solvency ratio (current assets / current liabilities) at least 1. In consortia, all members must satisfy the solvency criterion.
2. 2Professional capacity: during current year (2026) and the two previous years (2024 and 2025) an average of at least 10 directly employed or legally contracted persons (permanent or non-permanent) with specialist expertise related to strategic communication, advertising and/or marketing (design, production, launch, data collection, reporting). Candidates must declare absence of professional conflicts of interest.
3. 3Technical capacity: within the 3 years preceding the submission deadline, completion of at least two (2) service contracts whose object is strategic communication, advertising and/or marketing (design, production, launch, data collection, reporting). For each contract the value of services completed must not be less than €400,000. For each referenced contract, demonstration of technical capacity must include use of content creators/influencers (with detailed examples). Only experience fully matching the specified campaign services will be considered; generic or ambiguous descriptions will be disregarded.
4. 4If more than eight candidates meet the selection thresholds, ranking will use (1) highest number of qualifying contracts and (2) highest accumulated value of qualifying services.

Funding type and contract nature:Primary financial mechanism: procurement / service contract funded by EU external action budgets (not a grant, loan or equity). Nature of contract: services with fee-based remuneration (based on fees/honoraria). This procurement is not covered by the Government Procurement Agreement (GPA).

Detailed obligations, scope and technical points

High-level scope drawn from call notice and Q&A:the awarded contractor will design, produce and launch communication campaigns; collect campaign data and deliver campaign monitoring and reporting; manage creators of content/influencers; provide advertising and marketing services across media formats. The specific activities and detailed Terms of Reference (ToR) will be provided only to pre-selected candidates invited to the second-stage tender. The contracting authority confirms that the CPV codes include advertising campaign services (79341400), marketing services (79342000) and general advertising and marketing services (79340000).

Language:all written communications and the submission must be in Spanish. Financial figures in the application must be expressed in EUR; if originally in other currencies, convert using InforEuro exchange rate for April 2026 where relevant. Electronic submission technical requirements (file size, formats, naming) follow eSubmission System Requirements; attachments must be <50 MB each and maximum 200 files per submission.

Application and submission process

Submission method:electronic only via eSubmission on the EU Funding & Tenders Portal. A EU Login account is required. Organisations must register in the EU Participant Register and obtain a Participant Identification Code (PIC). Documents to upload in the correct eSubmission tabs: the participation request form (in 'Other documents'), the statement referred to in selection point 7 (Other documents), and the sworn declaration on exclusion/selection criteria (tab 'Sworn declaration'). Questions must be submitted via the portal Q&A at least 21 days before the deadline; clarifications published no later than 8 days before the deadline. Candidates can withdraw or replace their participation request before the deadline via eSubmission; the system will generate a receipt with official timestamp which is proof of timely submission.

Application type and stages:Application type: open call for requests to participate under a restricted two-stage procedure. Application stages: 2 (1. Request to participate / preselection; 2. Invitation to submit detailed offers for preselected candidates).

Evaluation, award and contract management

Award criterion:best price-quality ratio. The contracting authority will shortlist between 4 and 8 candidates for the second stage; if fewer than 4 eligible candidates exist the authority may proceed with those who meet criteria. Pre-selected candidates cannot reconfigure their consortium composition at the tender stage without prior authorization. The contract may include options to award additional, repetitive services up to a cumulative maximum of 50% of the initial contract value via negotiated procedures.

Success rates and competition:Success probabilities depend on the number of eligible applicants passing the selection stage. A minimum of 4 and maximum of 8 candidates will be invited to stage two; therefore reaching the second stage is competitive. Historical exact success rates are not provided in the procurement documents. If many applicants meet minimum criteria, additional comparative criteria will narrow the list to eight based on the number and accumulated value of qualifying contracts.

Financial and co-funding information

Estimated procurement budget:€2,000,000 (excluding VAT). The tender is a contracted service paid by the contracting authority; there is no co-funding requirement indicated in the procurement notice. Prices and financial proposals will be part of the second-stage tender evaluation under the best price-quality ratio award rule. Financial data in submissions must be in EUR; conversions should use InforEuro April 2026 rate if applicable.

Templates and application documents:Applicants must use the standard EU request to participate form available from the Exact/External Wiki annexes pages: webgate.ec.europa.eu or wikis.ec.europa.eu. The sworn declaration template for exclusion and selection is provided on the same annex page. The participation request form requires sections covering: legal and contact details, financial information (turnover, solvency), professional capacity (staffing numbers), technical references (detailed project descriptions, values, dates, geographic scope), consortium composition (if applicable), and declarations regarding conflicts of interest and exclusion grounds.

1. 1Required attachments and where to upload in eSubmission: request to participate form in 'Other documents'; signed selection/exclusion sworn declaration in 'Sworn declaration'; any supporting capacity-provider/subcontractor declarations in separate documents.
2. 2Technical references must include: exact contract titles, scope statements demonstrating that the referenced contract's object is campaigns of strategic communication/advertising/marketing, exact contract values, dates and geographic coverage, proof of execution (certificate, payment evidence or approval of deliverable), and clear indication of the share of work if performed as part of a consortium.
3. 3For technical capacity demonstrating influencer/content-creator use, include examples, metrics, campaign materials and outcome evidence as requested in the participation form.

Selection evidence requirements (technical detail)

Technical references will be strictly assessed:only references whose contract object corresponds fully to strategic communication, advertising and/or marketing campaigns (design, production, launch, data collection, reporting) will be considered. Lack of precise amounts, dates, or clear description of services rendered may invalidate the claimed technical capacity. Each referenced contract must meet the minimum value requirement of €400,000 for each of at least two contracts within the previous three years. For consortium cases, documentation must show the percentage share and a description of the services provided by the candidate. Use of content creators/influencers must be evidenced and will be strictly evaluated.

Regional and legal considerations:Place of performance: Peru. Participation is governed by EU external action procurement rules (LocalLaw – procurement rules for EU external actions) and Regulation (EU, Euratom) 2024/2509 where applicable. Candidates must not be subject to EU restrictive measures at award time. Review body: Court of Justice of the European Union for legal challenges; contracting authority provides additional review contact information.

Mentioned countries

Peru is the explicitly mentioned country and the place of performance. Participation is open to entities established in EU Member States and eligible third countries as per Article 28 of Regulation (EU) 2021/947 (i.e., the EU and specified eligible partner countries).

Project stage and expected maturity

Expected project maturity:implementation / execution of communications campaigns through design, production, launch and monitoring (demonstration and operational delivery). Candidates are expected to have demonstrated operational capacity (past executed campaigns of similar scale and nature).

Co-funding and financial contributions

No co-funding from applicants is requested or indicated in the procurement documentation. The procurement will be executed and financed by the contracting authority (EU external action funds).

Nature of support and benefits to beneficiaries

Beneficiaries (the contractor) will receive monetary remuneration under a services contract. Non-monetary elements include access to project information and the EU Delegation’s channels, but primary support is a paid procurement/service contract.

Practical next steps for interested applicants

1. 1Register organisation in the EU Participant Register and obtain a PIC. Ensure EU Login access for eSubmission.
2. 2Download and complete the request to participate form and the sworn declaration templates from the Exact/External Wiki annexes (links provided above).
3. 3Assemble supporting documentation proving economic/financial capacity, staff numbers for the specified years, and at least two qualifying technical references with full details (value, dates, scope, proof of performance).
4. 4If relying on capacity providers or subcontractors, secure signed commitments and include separate documents with their declarations and supporting evidence.
5. 5Submit the request to participate via eSubmission before 28/04/2026 12:00 (Lima time) and monitor the portal for clarifications or additional documents; ensure all documents meet eSubmission technical requirements.

For procurement documents, templates, and official notices consult the F&T portal tender page and the A5f Additional Information document: Tender details and the TED publication: TED notice.

Footnotes

1. 1Primary source documents include the Additional information A5f (Información adicional sobre el anuncio de contrato) published 25/03/2026 on the Funding & Tenders Portal and the TED notice 206047-2026; full procurement documentation and templates are available on the tender page on the EU Funding & Tenders Portal.

This is a restricted tender procedure (EC-INTPA/LIM/2026/EA-RP/0049) launched by the European Commission, INTPA - International Partnerships, to contract services for strategic communication campaigns, advertising and/or marketing related to the Global Gateway initiative in Peru. The services include design, production, launch, data collection, and reporting of campaigns. The estimated total value is €2,000,000 excluding VAT, with a maximum contract duration of 48 months. Place of performance: Peru.

Key Dates and Milestones

• TED publication date: 25/03/2026
• Deadline for requests to participate: 28/04/2026 12:00 America/Lima (UTC-05:00)
• Provisional invitation to submit tenders: 17/07/2026
• Provisional contract start date: 21/09/2026
• Contract execution period: 48 months

Eligibility and Who Can Apply

Participation is open to natural persons who are nationals of, and legal persons established in, EU Member States or eligible countries/territories as defined in Article 28 of Regulation (EU) 2021/947 (NDICI - Global Europe). Consortia are allowed (permanent or informal), with joint and several liability of all members. Individuals or entities not meeting eligibility criteria are automatically excluded, including entire consortia if one member fails. No more than one application per entity, regardless of participation form. Subcontracting is authorised. Capacity-providing entities must meet the same eligibility and selection criteria.

Procurement Procedure

Restricted procedure with two stages:(1) Request to participate for pre-selection (min 4, max 8 candidates invited to tender); (2) Detailed tenders from pre-selected candidates. Award criterion: best price-quality ratio. CPV codes: 79341400 (main - Advertising campaign services), 79342000 (Marketing services), 79340000 (Advertising and marketing services). Fee-based contract under ACT-61969 - Support Measures: Cooperation Facility 2023-2025. Language: Spanish for all written communications.

Selection Criteria

Economic and Financial Capacity (last 3 closed fiscal years)

• Average annual turnover >= €1,000,000.
• Solvency ratio (current assets/current liabilities) >= 1 in the last closed year. All consortium members must meet this.

Professional Capacity (2024-2026)

• Average of at least 10 directly contracted employees or legally contracted persons (permanent or not) in strategic communication campaigns, advertising and/or marketing (design, production, launch, data collection, reports).
• No professional conflicts of interest.

Technical Capacity (last 3 years before deadline)

• At least 2 completed service contracts specifically for strategic communication campaigns, advertising and/or marketing (design, production, launch, data collection, reports). Only contracts matching this object exactly are considered; broader contracts are not admissible¹.
• Each contract value >= €400,000 (completed portion).
• Evidence of capacity through products using content creators (influencers), with detailed examples.
• Detailed descriptions required: geographic scope, exact amounts, execution dates, service breakdown. Generic or ambiguous references invalid.

If >8 eligible candidates, ranking by:(1) highest number of qualifying contracts; (2) highest cumulative value of qualifying services. Prior experience leading to contract termination cannot be used. Pre-selected candidates cannot form alliances or subcontract among themselves without prior authorisation.

Exclusions

Signed declaration required confirming no exclusion grounds (per Practical Guide section 2.4.2.1). Same for capacity providers/subcontractors. Cannot award to entities on EU restrictive measures lists at award decision.

Submission Process

1. 1Register for EU Login and Participant Register to obtain PIC (mandatory for sole candidates, consortium members; recommended for subcontractors).
2. 2Submit exclusively via eSubmission on EU Funding & Tenders Portal Funding & Tenders Portal.
3. 3Use standard Request to Participate form and sworn declaration on exclusions/selection (available at EXACT Annexes or Alternative).
4. 4Upload: form in 'Other documents'; declaration from point 7 in 'Other documents'; sworn declaration in 'Sworn declaration'. No unsolicited documents (brochures, etc.).
5. 5Financial data in EUR (convert using InforEuro April 2026 rates). Late submissions rejected.
6. 6Questions via Portal Q&A (min 21 days before deadline; responses published min 8 days before). Results notified by email.

Primary documents:Invitation to submit request to participate and Additional Contract Notice Info (a5f) available on the Portal.

Global Gateway Context

This tender supports the EU's Global Gateway initiative, focusing on sustainable investments in partner countries like Peru. It falls under NDICI-Global Europe geographic programmes for America and the Caribbean.

Footnotes

1. 1Confirmed in Q&A: 'Solo se considerarán las experiencias cuyo objeto del contrato referenciado es “campañas de comunicación estratégica, publicidad y/o marketing”.' Full details in Portal Q&A section.