Boosting creative startups for disruptive innovation

Overview

The Horizon Europe call HORIZON-CL2-2026-01-HERITAGE-02 focuses on boosting creative startups for disruptive innovation within the cultural and creative industries (CCIs). The call opens on May 12, 2026, and closes on September 23, 2026. It will provide a total of €12 million in funding, with individual grants ranging from €5 million to €6 million, supporting just two selected projects.

Eligible applicants include a consortium of organizations, such as research institutions, universities, enterprise support organizations, acceleration and incubator programs, funding organizations, and industry bodies involved in the cultural and creative sectors. The geographical scope includes EU Member States and Associated Countries, although certain non-EU countries may also qualify under specific conditions.

The primary focus is on assisting creative startups to scale up or engage in disruptive innovation, emphasizing practical, real-world applications through at least three pilot trials. Both single-stage applications and lump-sum financial support models facilitate tailored assistance to third parties, allowing for grants up to €60,000 for individual creative startups.

The expected outcomes include enhanced insights into factors fostering the growth of creative startups and effective methods implemented by various stakeholders to support these ventures. Successful projects will need to demonstrate their methodologies through real-world validation, significantly accelerating the commercialization process.

Projects must be approached as collaborative efforts that integrate existing research, networks, and policy initiatives to maximize impact. Co-funding is not mandated but is encouraged for project sustainability. The overall aim is to strengthen the European creative startup ecosystem in alignment with the EU Startup and Scaleup Strategy.

Detail

This is a Horizon Europe call, specifically HORIZON-CL2-2026-01-HERITAGE-02, focused on boosting creative startups for disruptive innovation within the Culture, Creativity, and Inclusive Society domain. It is a Horizon Innovation Action (HORIZON-IA) with a lump sum grant agreement. The call is forthcoming, with a single-stage deadline model. The planned opening date is May 12, 2026, and the deadline for submissions is September 23, 2026, at 17:00:00 Brussels time.

The expected outcomes of projects funded under this call are:

1.  Deepened knowledge of specific factors favouring the growth of creative startups, particularly those with potential for disruptive innovation and/or cross-sectorial innovation impacts, made available and promoted to policymakers, investors, funding- and enterprise support bodies.

2.  Effective methods to favour the growth of creative startups, in particular those with potential for disruptive innovation and/or cross-sectorial innovation impacts, developed, tested, and put into practice by industry, investors, funding- and enterprise support bodies, and relevant decision-makers.

3.  Examples of creative startups scaling up and/or engaging in disruptive innovation made available, with a view to increasing the visibility and recognition of the innovative power of Europe’s creative startups.

Depending on the option chosen (a or b), proposals should also contribute to at least one of the following expected outcomes:

Option a: The effectiveness of the methods developed is demonstrated by at least one creative startup supported via the action becoming a scaleup in a Member State or an Associated Country.

Option b: The effectiveness of the methods developed is demonstrated by at least one creative startup or scaleup supported via the action succeeding in bringing a disruptive innovation to the market.

The scope of this call is to address the challenge of supporting European creative startups to grow into scaleups and multiply their potential as high-impact disruptive innovators, in line with the EU Startup and Scaleup Strategy. The call aims to deepen the knowledge of the most important factors that favour the scaling up of creative startups in Europe and unleashing their potential for disruptive innovation, with a particular focus on those factors that distinguish them from startups in other sectors.

Proposals are expected to focus either on:

Option a: Boosting the growth of creative startups into scaleups.

Option b: Boosting creative startups or scaleups with a potential for disruptive innovation.

Proposals should clearly indicate the option they have selected.

The approaches developed should be innovative and go beyond existing methods, such as shared technological resources/platforms, credible assessments of technologies, IPR or of creative companies to increase investor readiness, and matchmaking platforms. They should be effective and feasible across Europe under the current legal framework.

Projects should carry out at least 3 pilot trials in different settings under real-world like conditions to validate and refine the proposed approaches. These should involve piloting the scaling-up of a creative startup or positioning a creative startup/scaleup for bringing disruptive innovation to the market, according to the option chosen (a or b above). Financial support to third parties may be considered, with the aim of engaging diverse innovative creative startups, facilitating the uptake of solutions devised by the projects, experimenting with innovative approaches, or engaging other funders in co-financing.

Projects should build on and take advantage of previous research, networks, policy initiatives, and infrastructure at European and national levels, including relevant R&I projects funded under Horizon Europe or other EU funding programmes, the EIT Knowledge and Innovation Community ‘EIT Culture and Creativity’, or other relevant projects and networks. Such existing networks and infrastructures may also include business incubators or accelerators, venture capital networks, etc.

The Commission expects projects funded under this topic to establish coordination mechanisms in order to achieve the strongest possible common impact, including communication and dissemination efforts. The Commission estimates that a project duration of at least 4 years is appropriate.

Definitions:

Creative startup: A private company that falls under the definition of cultural and creative industries as defined in the European Parliament Resolution ‘A coherent EU policy for cultural and creative industries’, is younger than ten years and has an innovative product and/or service and/or business model that it aims to scale up.

Disruptive innovation: An innovation which radically changes the way of operation (‘of doing things’), and therefore creates new market(s) or has a significant impact on current markets, on economic activity of firms and/or on the public sector or society at large.

Scaleups: Companies that grow at an annual rate of 20% or more over three consecutive years in terms of number of employees or turnover. In the context of this call topic, such growth rate in one year / 2 consecutive years is sufficient.

The general conditions for this call include:

1.  Admissibility Conditions: The proposal page limit for Part B of the Innovation Action (IA) application using lump sum is 50 pages. A detailed budget table must be submitted using the template available in the Submission System.

2.  Eligible Countries: As described in Annex B of the Work Programme General Annexes. Specific provisions may exist for non-EU/non-Associated Countries.

3.  Other Eligible Conditions: As described in Annex B of the Work Programme General Annexes.

4.  Financial and operational capacity and exclusion: As described in Annex C of the Work Programme General Annexes.

5.  Evaluation and award:

 a.  Award criteria, scoring, and thresholds: Grants will be awarded to applications not only in order of ranking but at least also to those that are the highest ranked within each of the two options provided in the scope (Option a and Option b), provided that the applications attain all thresholds.

 b.  Submission and evaluation processes: As described in Annex F of the Work Programme General Annexes and the Online Manual.

 c.  Indicative timeline for evaluation and grant agreement: As described in Annex F of the Work Programme General Annexes.

6.  Legal and financial set-up of the grants: Eligible costs will take the form of a lump sum. Beneficiaries may provide financial support to third parties in the form of grants, with a maximum amount of EUR 60 000 per third party. The granting authority may object to a transfer of ownership or to the exclusive licensing of results up to 4 years after the end of the action.

The application form templates and evaluation form templates are available in the Submission System. Guidance documents include the HE Programme Guide, Lump Sum MGA, call-specific instructions, detailed budget table, information on financial support to third parties, and guidance on lump sums. Additional documents include the HE Main Work Programme 2026-2027, HE Framework Programme 2021/695, HE Specific Programme Decision 2021/764, EU Financial Regulation 2024/2509, the decision authorising the use of lump sum contributions under the Horizon Europe Programme, rules for Legal Entity Validation, LEAR Appointment and Financial Capacity Assessment, EU Grants AGA, Funding & Tenders Portal Online Manual, Funding & Tenders Portal Terms and Conditions, and Funding & Tenders Portal Privacy Statement.

The budget overview indicates that the total budget for this topic is 12,000,000 EUR, with an indicative contribution ranging from 5,000,000 to 6,000,000 EUR and an indicative number of 2 grants.

There are partner search announcements available for collaboration on this topic. The submission system is planned to be opened on the date stated on the topic header.

This Horizon Europe Innovation Action call aims to bolster the growth and disruptive innovation potential of creative startups within the cultural and creative industries (CCIs). By focusing on identifying and implementing effective methods for scaling up these startups and fostering disruptive innovation, the call seeks to enhance the visibility and recognition of their innovative power. Projects are expected to conduct pilot trials, build on existing research and networks, and establish coordination mechanisms to maximize impact. The call offers two options: boosting the growth of creative startups into scaleups, or boosting creative startups or scaleups with a potential for disruptive innovation, with a lump sum grant and a project duration of approximately 4 years. The ultimate goal is to support the EU Startup and Scaleup Strategy by deepening knowledge and putting effective methods into practice, thereby making Europe the preferred choice for creative startups and scaleups.

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Breakdown

Eligible Applicant Types: The eligible applicant types are not explicitly stated, but inferred from the text, they include entities involved in cultural and creative industries, startups, scaleups, policymakers, investors, funding and enterprise support bodies, and relevant decision-makers. The call targets private companies, specifically creative startups as defined by the European Parliament resolution, which are younger than ten years and have an innovative product, service, or business model they aim to scale up. The call also mentions the EIT Knowledge and Innovation Community, business incubators, accelerators, and venture capital networks, suggesting these are also relevant applicant types.

Funding Type: The funding type is a grant, specifically a HORIZON Lump Sum Grant, as indicated by the type of MGA (Model Grant Agreement) being HORIZON-AG-LS. Financial support to third parties can only be provided in the form of grants, with a maximum of EUR 60,000 per third party.

Consortium Requirement: The text does not explicitly state whether a single applicant or a consortium is required. However, the emphasis on coordination mechanisms and the involvement of various stakeholders (industry, investors, policymakers) suggests that a consortium is preferred, if not required. The partner search announcements also suggest that the opportunity is geared towards consortia.

Beneficiary Scope (Geographic Eligibility): The geographic eligibility includes EU Member States and Associated Countries. The text also mentions that a number of non-EU/non-Associated Countries have made specific provisions for funding their participants in Horizon Europe projects, suggesting that entities from these countries may also be eligible.

Target Sector: The primary target sector is the cultural and creative industries (CCIs). The program also targets sectors related to innovation, technology, investment, and enterprise support. Specific technologies mentioned include artificial intelligence. The program aims to foster disruptive innovation and cross-sectorial innovation impacts, indicating a broad interest in innovations that cut across different sectors.

Mentioned Countries: The text mentions EU Member States and Associated Countries as being geographically eligible. It also refers to "third-countries" which are non-EU and non-associated countries.

Project Stage: The project stage targets creative startups and scaleups, indicating a focus on development, validation, demonstration, commercialization, and scale-up stages. The call aims to boost the growth of creative startups into scaleups and to support creative startups or scaleups with a potential for disruptive innovation. The requirement to carry out at least 3 pilot trials suggests that projects should be at least at the validation or demonstration stage.

Funding Amount: The funding amount varies depending on the specific HORIZON-CL2-2026-01 topic. For HORIZON-CL2-2026-01-HERITAGE-02, the contribution is between EUR 5,000,000 to EUR 6,000,000. The other topics have different contribution ranges.

Application Type: The application type is a single-stage call, as indicated by the "Deadline model: single-stage" in the general information section.

Nature of Support: The beneficiaries will receive money in the form of a lump sum grant. They may also provide financial support to third parties in the form of grants, up to EUR 60,000 per third party.

Application Stages: The application process appears to be a single-stage process.

Success Rates: The success rates are not explicitly mentioned, but the indicative number of grants for each topic is provided.

Co-funding Requirement: The text does not explicitly mention a co-funding requirement.

Summary: This Horizon Europe call, HORIZON-CL2-2026-01-HERITAGE-02, aims to boost creative startups for disruptive innovation within the cultural and creative industries (CCIs). It seeks to deepen the understanding of factors that help creative startups scale up and generate disruptive innovation. The call offers grants to projects that develop and test effective methods to support these startups, with a focus on those with cross-sectorial innovation impacts. Projects should conduct pilot trials to validate their approaches and contribute to the visibility of innovative European creative startups. Eligible applicants include entities from EU Member States and Associated Countries, with potential for participation from non-EU countries. The funding is provided as a lump sum grant, and projects are expected to last at least four years. The call encourages collaboration and coordination among projects to maximize impact. The overall goal is to strengthen the European creative startup ecosystem and foster disruptive innovation within the CCIs.

Short Summary

Impact
This funding aims to boost creative startups for disruptive innovation within the cultural and creative industries, enhancing their growth into scaleups and fostering new market opportunities.
Applicant
Applicants should possess expertise in supporting creative startups, including experience in innovation, business development, and access to funding networks.
Developments
The funding will support projects that develop and test effective methods for scaling creative startups and bringing disruptive innovations to market.
Applicant Type
This funding is designed for consortia of organizations involved in cultural and creative industries, including research institutions, enterprise support organizations, and public authorities.
Consortium
While single applicants can submit, consortium participation is strongly encouraged and expected.
Funding Amount
The funding amount ranges from €5,000,000 to €6,000,000 per project, with a total budget of €12 million for the call.
Countries
Eligible applicants must come from EU Member States or Associated Countries, with potential participation from non-EU countries under specific provisions.
Industry
This funding targets the cultural and creative industries (CCIs) and aims to strengthen the European creative startup ecosystem.

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